Using the Genius free breakfast promotion

As a Genius partner, you have access to promotions that optimise your visibility to select audiences, such as the free breakfast opportunity. Our research shows that free breakfast is the second most popular facility (after free wifi) when it comes to influencing the decision to book.

Applying this promotion to your rooms or units helps you stand out to higher-level Genius members – who are more frequent bookers and more likely to book a Genius property – and can increase bookings and improve guest satisfaction

What’s in this article

Displaying the promotion with room-only rates

If you offer room-only rates, we’ll show Genius Level 2 and 3 travellers your room-only rate with free breakfast included. This offer won’t be visible to other travellers.

We still recommend that you add a breakfast price, so we can make sure the promotion is visible even if your room-only rate isn’t available.

Displaying the promotion with rates that include breakfast

If you don’t have room-only rates available, we’ll apply the promotion to your breakfast-included rate. You’ll need to set a breakfast price and we’ll deduct this from your breakfast-included rate – but we’ll never deduct more than 10% from your regular rate.

The discounted rate will be shown exclusively to Genius Level 2 and Level 3 travellers.

How to add a breakfast price

Adding a breakfast price won’t affect any free breakfast promotion you’re offering on your room-only rates. Here’s how to add it:

1. Log in to the extranet
2. Click on Property and then click on Facilities & services
3. Select Yes under Meals 
4. Tick the box next to Breakfast 
5. Enter the price per person per day under Price through Booking.com 
6. Click on Save

How to activate the free breakfast promotion

If you already have Genius activated, it’s easy to set up the free breakfast promotion in the extranet. Follow these steps: 

1. Log in to the extranet
2. Click on Opportunities and then click on Genius partner programme
3. Click Value-adds and then click on Free breakfast
4. Select the rooms you want to offer the promotion on 
5. Set the breakfast price – if you have already set your price, this will be filled in automatically
6. You can also pause the offer for a specific period of time in Advanced settings
7. Save by clicking Activate promotion 

Tracking and managing your promotion

You can track the performance of your free breakfast promotion in the extranet. You’ll be able to see your upcoming and completed bookings made using the promotion, as well as edit the promotion set-up.  

You can also select the dates you want the free breakfast promotion to be available for in the calendar.