Setting up mobile rates
You can increase your bookings from mobile devices by up to 30% by offering special mobile rates. Mobile rates can also help you target millennials, who are more likely to book using mobile devices.
What’s in this article
Understanding mobile rates
A mobile rate is a special discounted rate that’s only visible when travellers use our app or access our website via a mobile browser. You can use mobile rates to increase your bookings from mobile devices by up to 30%.
The majority of reservations on our platform are made using mobile devices, so offering a mobile rate helps you tap into this potential.
When you offer a mobile rate, a special badge appears next to your property in the search results, on your property page and during the booking process. You also get a strikethrough on your prices, which we've found helps to improve your conversion with mobile device users. Mobile rates are active throughout the year, and you can choose to block unlimited dates where they don't apply.
Mobile rates apply to all your rooms and rate plans by default, but you can also choose to limit it to certain rate plans strategically.
A mobile rate discount stacks with any Genius discounts you offer as well as basic deals, last-minute deals and early booker deals. However, mobile rates can’t be stacked with country rates, Getaway Deals, Early 2024 Deals, Late Escape Deals, Black Friday Deals and limited-time deals.
Setting your mobile rates
You can choose to offer a discount of at least 10% but for the best results, we recommend 15%. We’ll only offer this discount on our app, or both on our app and on our website.
By activating mobile rates on both our app and mobile website, you can reach 30% more potential guests compared to on the app alone. Targeting mobile users is more important than ever, since increasing numbers of travellers use mobile devices when both thinking ahead to future trips and booking spontaneously.
Activating mobile rates
If you don’t already have a mobile rate set up, you can quickly create one from the Opportunity Centre in the extranet, using our recommended settings. Or you can follow these steps to set up a custom mobile rate using your own choice of settings:
- Sign in to the extranet.
- Click on Promotions.
- Click on Choose new promotion.
- Click on Add promotion next to mobile rate.
- Choose which platform you want your mobile rate to appear on by selecting either App and mobile web or App only.
- Enter the percentage discount you want to offer.
- Choose any check-in dates for which you don’t want your mobile rate to apply.
- Click on Review and then if everything looks right, click on Activate.
Please note that you can customise your mobile rate by restricting it to certain rate plans, length of stay and booking window. You can also block unlimited dates where you don't want your mobile rate to apply.
Editing or deactivating mobile rates
You can always update the settings of your mobile rates or deactivate them so that potential guests no longer see them. Here’s how to pause or edit your mobile rates:
- Sign in to the extranet.
- Click on Promotions.
- Click on the arrow next to the mobile rate you want to edit or deactivate.
- Click on Edit or Deactivate.
- If you clicked on Edit, update your choice of platform, percentage discount and any dates when you don’t want your mobile rate to apply, and then click on Review and then on Activate.
- If you clicked on Deactivate, click on Deactivate again to confirm.
For more information about mobile rates, check out our Solutions page.
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Your Rates & Availability
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- Blocking dates in your calendar
- Syncing your Booking.com calendar to third-party calendars
- Configuring auto-replenishment on closed rooms and units
- Copying your yearly rates to next year
- Updating your rates and availability
- Pausing your listing temporarily with the snooze function
- Preparing your property for reopening
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- Setting up derived pricing
- Setting up deals and discounts
- Adding and editing meal plan information
- Setting up a Non-Refundable Rate
- Setting up a new rate plan
- Setting up standard children rates
- Setting up mobile rates
- Setting up and updating pricing per guest
- Creating meals packages for ryokans
- Adding or updating an existing policy to Flexible - 1 Day
- Activating the Limited-time Deal
- Setting up Early Booker and Last-Minute Deals
- Setting up Weekly Rate Plans
- Setting up country rates
- Using the Genius free breakfast promotion
- Setting up a Basic Deal
- Changing dates for non-refundable bookings
- Setting up Flash Deals
- Setting up flexible children rates
- Setting up US State Rates
- Understanding the Getaway Deal
- Setting up Monthly Rate Plans
- Understanding Long Stay policies
- Setting up an Early Booker Rate Plan
- Setting up Early 2024 Deals
- Using your availability, rate plans and policies to increase bookings
- Everything you need to know about the New Property Deal
- Setting up Black Friday Deals
- Setting up value adds
- Understanding Booking Sponsored Benefit
- Late Escape Deal
- Super Saver Deal in the US: FAQ
- Everything you need to know about accommodating pets