Understanding Booking Sponsored Benefit
Booking Sponsored Benefit (BSB) allows us to cover a portion of the room cost to attract potential bookers. That means we will pay a part of the room cost on behalf of customers to help increase bookings for partners.
You may notice your rates appear lower on our platform than the rate you set. This adjustment is due to BSB and doesn’t affect your revenue or agreed commission. BSB optimises your property’s revenue and increases conversion, while still ensuring you receive the full transaction value for the room.
What’s in this article
How does BSB benefit your business?
When applied, BSB offers the following advantages for your business:
- Boosts bookings from price-conscious customers
- Lowers cancellations with customers paying in advance
- Increases your revenue by covering the reduced amount to drive more bookings
How BSB works
BSB benefits are only applied to some reservations. When certain customers search for rooms on Booking.com, we display a reduced rate to entice them to book. We cover the reduced portion of the room cost so that you still receive the full transaction value you set for the room.
It’s important to note that you’re still required to pay the standard commission percentage on the room price originally set.
When BSB is applicable
Depending on your property’s location, there are a few different criteria that determine if BSB is applicable for your property. These criteria include:
- Your property uses the Payments by Booking.com solution
- Your property may have a non-competitive price
- You may have opted into the program via the Opportunity Centre
If your property matches this criteria, it may be eligible for BSB. However, this may not always be the case because the display of a reduced rate is also based on a few other factors.
What other partners are reading
-
Your Rates & Availability
-
- Blocking dates in your calendar
- Syncing your Booking.com calendar to third-party calendars
- Configuring auto-replenishment on closed rooms and units
- Copying your yearly rates to next year
- Updating your rates and availability
- Pausing your listing temporarily with the snooze function
- Preparing your property for reopening
-
- Setting up derived pricing
- Setting up deals and discounts
- Adding and editing meal plan information
- Setting up a Non-Refundable Rate
- Setting up a new rate plan
- Setting up standard children rates
- Setting up mobile rates
- Setting up and updating pricing per guest
- Creating meals packages for ryokans
- Adding or updating an existing policy to Flexible - 1 Day
- Activating the Limited-time Deal
- Setting up Early Booker and Last-Minute Deals
- Setting up Weekly Rate Plans
- Setting up country rates
- Using the Genius free breakfast promotion
- Setting up a Basic Deal
- Changing dates for non-refundable bookings
- Setting up Flash Deals
- Setting up flexible children rates
- Setting up US State Rates
- Understanding the Getaway Deal
- Setting up Monthly Rate Plans
- Understanding Long Stay policies
- Setting up an Early Booker Rate Plan
- Setting up Early 2024 Deals
- Using your availability, rate plans and policies to increase bookings
- Everything you need to know about the New Property Deal
- Setting up Black Friday Deals
- Setting up value adds
- Understanding Booking Sponsored Benefit
- Late Escape Deal
- Super Saver Deal in the US: FAQ
- Everything you need to know about accommodating pets