Cristian Coccia

[EBOOK] What does 2024 look like? 👀 Take a look at our new eBook “eMarketer Analyst Report: Programmatic Ad Spending Forecast H1 2024” See our guide for a preview! 📕 Download here ➡️ https://lnkd.in/dugJrd8i #DataMarketing #RetailMedia

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𝗠𝗢𝗣𝘀 𝗧𝗮𝗹𝗸: 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝗢𝗻𝗲-𝗧𝗼𝘂𝗰𝗵 𝘁𝗼 𝗠𝘂𝗹𝘁𝗶-𝗧𝗼𝘂𝗰𝗵 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 In our latest MOPs Talks session, we spoke with Massimo Minniti, 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 𝗼𝗳 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 Cloudbeds, about their journey in evolving Marketing Performance tracking✨ The topics we covered include: 🔹The limitations of first/last touch attribution 🔹The benefits of unlocking multi-touch attribution campaign tracking 🔹Trends in Marketing Influence tracking We've collaborated with Massimo and his team to define the data necessary for understanding the impact of their marketing initiatives on the business. The team now has a clearer understanding of the influence of nurturing campaigns or events on the pipeline and can discuss investments in those channels traditionally undervalued by first/last touch attribution models 🚀 #Marketing #MOPsTalk #Marketingstrategy #b2bmarketing #Cloudbeds #IVICUO #MarketingPerformanceTracking

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App Store Optimization: Defining ASO and Its Significance Intero Digital https://lnkd.in/gP-HvCSt

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IAB Europe is about to release the first set of European Retail Media Measurement Standards. Why was it so important to do that now? Because in 2023, IAB Europe found that "70% of buyers cited the lack of standards for Retail Media as a barrier to investment, with media and attribution measurement being cited as the most important areas to address first". Retail media is growing in Europe but it could grow even more with standardisation. https://lnkd.in/dJRyYJve https://lnkd.in/dXHqbeyf #retailmedia #sponsoredproducts #advertising

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Our 19th Media Quality Report is now live in Italy. This report offers essential benchmarks for the digital advertising industry and crucial insights into media quality and ad performance. It also provides a detailed view of key trends shaping the digital landscape in 2024 and country-specific metrics to support data-driven decision making. Download the complete report here: https://lnkd.in/eWjKm5y3 #MediaQuality #Research #Advertising

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It's here! ReplyMind launches on the Google Play Store! We're thrilled to announce the official launch of the ReplyMind mobile app on the Google Play Store! This is a huge milestone for our team, marking the culmination of months of hard work and dedication. Remember that nagging problem we all faced with crafting impactful replies? ReplyMind started as a simple idea to address that very issue. We turned it into a Chrome extension that helped countless users, and now, we're bringing the power of ReplyMind to your mobile devices! Here's how we aim to make your life easier: - Save your valuable time ⏰ - Improve your engagement with like-minded people - Build organic relationships with potential clients and partners We're also launching on Product Hunt on May 27th, and we'd love your support! Upvote us and spread the word to help us reach even more users. We can't wait to hear your feedback and see how ReplyMind transforms your social interaction game. As a brand new app, we expect there might be some bugs or areas for improvement. Your feedback is incredibly valuable to us, so please don't hesitate to share your thoughts! Download ReplyMind on the Google Play Store today! And, see you on Product Hunt on May 27th! We appreciate your support! https://lnkd.in/g4HuQpp6 #ReplyMind #MobileAppLaunch #ProductHuntLaunch #Aitools

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❗️ REPORT: Sustainability in Digital Advertising: The Urgent Need for Action ❗️👇 Link in comments! ✍️ The latest IAB (IAB Europe) report on the "State of Readiness: Sustainability in Digital Advertising" paints a concerning picture - the digital advertising industry is severely lagging in its sustainability efforts. 👉🏻 One key finding that stands out is the lack of clear sustainability targets among industry players. Only 35% of companies surveyed have set specific sustainability goals for their digital advertising activities. This lack of accountability and measurable objectives is a major barrier to driving meaningful change. 🌿 Bold, collaborative action is needed to transform digital advertising into a truly sustainable ecosystem. Our planet, and future generations, are counting on us to lead the way. Who's ready to step up? #DigitalAdvertising #Sustainability

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Siamo pronti 🇮🇹🚀! Next week, Clever Advertising is heading to IAB Europe''𝘀 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁 𝟮𝟬𝟮𝟰 in Milan (May 21-22). As an IAB Europe approved vendor, we're leading the way in integrating cutting-edge 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 with stringent 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 to set new standards in digital advertising. We stay ahead of market trends, adapt to client and user needs, and anticipate regulatory changes to ensure every innovation meets the latest regulations. This synergy supports sustainable growth and helps navigate the complexities of international advertising laws. Catch Fernando and Joana in Milan and find out how we're pushing boundaries and reshaping what's possible in digital marketing. Let’s set new standards together. 🤝 Don't miss out! A presto! #interact2024 #compliance #tech #innovation #regulation #digitalmarketing #business #marketing #igaming #advertising #ad #digital

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What Our Exclusive Report Reveals About Digital Marketing in 2024 Intero Digital https://lnkd.in/gPsuvPzk

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Our Account Director Maria Petkova shares key takeaways from the E-Marketer Summit 2024: - Research by IAS shows that consumers are most receptive towards advertising on shopping websites. These retail platforms are particularly valuable to advertisers due to their valuable first-party data as well as their proximity to sale. - Now retail media is also a driving force behind the growth of other channels including CTV and video. By 2027, EMarketer expects 20% of CTV ad spend to come from retail media. - While Netflix and other streaming players aren’t connected to a powerhouse e-commerce platform like Amazon, they’re finding creative ways to fill in those gaps, like partnering with other media networks (for example, NBC Universal partnering with Walmart). - The end result is to get ads in front of consumers where they’re spending most of their time. #digitalmarketing #retailmarketing #emarketersummit #retailmedia

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IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth in the digital advertising market in Europe, reaching an all-time market high of €96.9bn (£81.7bn). Despite a challenging economic and geopolitical environment, digital advertising in Europe has shown resilience.  https://lnkd.in/eSu4PutT #DigitalAdvertising #Europe #Marketing #Research

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Our VP of Platform Management, Luca Filardo, has penned an insightful article on optimizing ad supply—a crucial strategy for modern marketers. In "Optimizing Ad Supply: The Key to Marketer Success," Luca delves into the importance of supply curation, the role of SPO, and how innovative tools can enhance ad performance and brand safety. This is a must-read for anyone looking to maximize their advertising efficiency and effectiveness! Check out the full article on our company blog. #Marketing #DigitalMarketing #Advertising #AdTech #Innovation #MarketingStrategy #BusinessGrowth #BrandSafety #Adlook

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Google Consent Mode V2 update will impact digital advertising strategies in Europe. How? Learn more about the changes and how to prepare at https://lnkd.in/dtx6HQpU #BrandabilityAgency #DigitalCompliance #GoogleConsentMode

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Let's meet ! marketgoo will be at #WCEU in Torino If you're a web host or an agency, you know how crucial it is to unlock customers’ wallets through insights and targeted messages. Imagine delivering hyper-tailored messages and perfectly timing your interactions to meet each customer's unique needs. This can significantly boost their satisfaction, retention, and lifetime value. What insights do you wish you had about your customer base? Share your thoughts with us, and we might make it happen with mDI! We’d love to show you the incredible insights we can derive from YOUR data... and it’s as easy as 1-2-3. Curious? Ask me how! Let’s meet! DM me https://lnkd.in/dqmsUW8D

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Catch Giuseppe La Rocca, VP at StackAdapt, on the eMarketing Association Podcast with Kevin Lee! 🎙️ Giuseppe shares game-changing insights on the evolution of programmatic advertising, future trends, and ethical practices. Don’t miss this deep dive into the digital marketing world! Tune in here: https://lnkd.in/gV9VjSnM #eMarketingPodcast #ProgrammaticAdvertising #AdTech #Stackadapt

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🌐 Enhancing Transparency in Streaming TV with App-ads.txt 🌐 Today we focus on a crucial standard that is reshaping transparency and security in the industry: app-ads.txt. 📋 What is App-ads.txt? Developed by the IAB Tech Lab, app-ads.txt is part of the Authorized Digital Sellers standards, enabling media owners to publicly declare who is authorized to sell their inventory. This initiative is key to prevent ad fraud, such as spoofing and unauthorized reselling, thus protecting the value of media inventory and ensuring that buyers can transact through verified channels. 🔍 The Role of App-ads.txt in Streaming TV While app-ads.txt has been instrumental in web and mobile environments, its implementation in streaming TV introduces added complexity due to the diverse ways content is distributed: -Media companies might distribute through owned apps or license content to other platforms like device manufacturers or third-party streaming services. -Distribution agreements often grant a portion of ad inventory rights to various apps or devices, making them authorized sellers. 🚀 Growing Importance of Compliance As streaming TV attracts more advertising spend, the adoption and correct implementation of app-ads.txt are rapidly becoming more critical. Incorrect entries or missing app-ads.txt files can lead to significant revenue losses, as buyers prefer to avoid bidding on unauthorized supply. Properly implemented app-ads.txt files have shown to yield over three times the revenue per thousand impressions (RPM) compared to unauthorized ones. 🛠️ How App-ads.txt Works in Practice: -Content owners host an app-ads.txt file listing all authorized sellers. -Distributors selling inventory must align their app-ads.txt to reflect these permissions, often complicated by shared inventory agreements. -The "inventorypartnerdomain" variable introduced by the IAB Tech Lab helps represent authorized sellers in these complex scenarios, ensuring that both content owners and distributors can transparently declare their legitimate ad sales partners 🌟 Ensuring a Secure Supply Chain Content owners and distributors need tight communication and cooperation to ensure a secure programmatic supply chain. Both parties must accurately represent authorized sellers in their app-ads.txt files, a practice that becomes increasingly vital as the streaming market grows and the stakes get higher. ✨ The Future of Streaming TV Advertising As market budgets increase and expectations for transparency rise, ensuring compliance with app-ads.txt standards is no longer just best practice—it's essential for participation in the programmatic streaming market. This transparency not only fosters trust but also enhances the overall health and scalability of the streaming advertising ecosystem.

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