Novatiq’s Post

We are incredibly proud to be a winner at the TM Forum 17th Annual Excellence Awards, with our innovative partner e& UAE! Novatiq's solution for audience activation using consented telco customer intelligence won the award in the category: "Excellence in Network Monetization: for data-driven insights enhancing customer experience and driving growth through internal and external monetisation." Harnessing the scale of telco customer intelligence, Novatiq's Hyper ID is the standout solution that agencies and brands are looking for to ensure that their brand campaigns continue to deliver relevant, safe and effective impact at scale. Thank you to the team - Pinio N., Grace Massaad, Jonno Hulford-Funnell, Tanya Field, Alexander Duque, Fei Cheng, Mark S. and others!   https://lnkd.in/edje4Wnq #data #dataprivacy #publishing #adtech #ads #advertising #digitaltransformation #dataprivacy #digitalprivacy #digitalmarketing #marketing

In the realm of digital advertising, scrutiny is essential when evaluating new adtech solutions. Google's Privacy Sandbox, touted as a privacy-first replacement for tracking cookies, has drawn criticism from privacy advocates like NYOB. They argue that rather than eliminating tracking, the Sandbox shifts it to within Google's browser, as indicated by recent leaks. Marketers and publishers must conduct rigorous due diligence on adtech solutions to ensure they meet stringent privacy standards like GDPR. Transparency and accountability are crucial in maintaining consumer trust amid evolving digital privacy concerns. For more information, read our latest Spotlight - https://lnkd.in/gP6-dQAb #data #dataprivacy #GDPR #sandbox #Google #digitalprivacy #advertising #ads #advertisers #digitalmarketing

A recent study shows a 23% drop in marketers' preparedness for a post-cookie world since 2022. This highlights the ongoing struggle to replace third-party cookies with effective, privacy-compliant solutions. At Novatiq, we believe telco-verified IDs, like our Zenith ID, offer a robust answer by enabling real-time, user-consented audiences across the open web. This approach allows for accurate targeting while preserving privacy, ensuring marketers can maintain effectiveness and compliance in their campaigns. We urge marketers to consider these innovative solutions to stay ahead in the evolving digital landscape. Article by Kayleigh Barber for Digiday - https://lnkd.in/g9eTQDRr #marketers #marketing #cookies #google #digitalmarketing #ads #advertising

In a significant legal development, Google is now facing accusations of anticompetitive behaviour from a coalition of over 200,000 website publishers, approved by the UK's Competition Appeal Tribunal. These publishers allege that Google's practices have unfairly skewed the online advertising market, costing them substantial revenue over the years. This legal action underscores the growing demand for greater competition and transparency within the adtech industry. As publishers seek justice, these challenges could pave the way for a more diverse and competitive adtech landscape, benefiting both publishers and advertisers alike. Read our latest monthly newsletter Spotlight for more information - https://lnkd.in/gP6-dQAb #data #publishers #publishing #adtech #advertising #marketing #digitalmarketing #marketingstrategy #Google

Balancing growth and sustainability in marketing is crucial, as highlighted in the article. Marketers face the challenge of driving business growth while also meeting environmental goals. Novatiq offers a solution to reduce wastage and contribute to sustainability goals. By optimising data usage and ensuring compliance, we help brands achieve efficient, targeted marketing campaigns that minimise unnecessary resource consumption. With our approach, marketers can align their strategies with environmental goals, promoting a more sustainable future while driving growth. Article by Matthew Keegan for Campaign US - https://lnkd.in/gPhbVHch #marketing #digitalmarketing #sustainability #data #marketers #ads #advertisers

As privacy laws strengthen and consumer awareness grows, the adtech ecosystem is evolving rapidly. The move away from invasive tracking cookies is prompting publishers to explore privacy-first alternatives. While major platforms struggle with these changes, the industry is innovating to maintain effective programmatic advertising at scale. This shift highlights the need for diversified, privacy-centric adtech solutions to secure the future of digital ad revenues. Stay informed on the evolving adtech landscape with our latest blog - [https://lnkd.in/gpyXcdU2] #adtech #privacy #digitalprivacy #dataprivacy #digitalmarketing #marketing

Are cookie concerns and MFAs holding back publishers’ digital revenue? With data privacy becoming increasingly important, navigating these challenges is crucial for maintaining revenue streams without compromising user trust. As we move towards a cookie-less future, finding innovative solutions to balance compliance and monetisation is key. What are your thoughts on this? Have cookie concerns and MFAs impacted your digital strategy? Article by Julia Russell Tabisz for Digiday - https://lnkd.in/g8ErtYrs #publishers #publishing #digitalmarketing #cookies #digiday #marketing #digitalmarketinstrategy

We are honoured to be recognised as the partner of e& UAE to bring a pioneering privacy-centric telco-verified ID platform for publishers, brands and marketers to activate advertising campaigns in a completely new way. The award is a testimony to the leadership of Dr. Tamer Eltoni and the team Pinio N. and Grace Massaad! The award is also perfectly timed. When third-party tracking cookies, a staple for targeted ads, complete their phase-out, marketers need new privacy-focused solutions to keep customers engaged and ensure a good return on ad spend.  #telecoms #marketing #CX #personalisation #adtech #firstpartydata #privacy #digitaladvertising  

Great to see other scaled cookieless solutions emerging in the industry! At Cannes Lions International Festival of Creativity 2024, Amazon launched its new cookie-less solution, addressing the growing need for privacy-compliant advertising methods. This innovation represents a significant step forward in the digital advertising landscape, ensuring that brands can continue to deliver personalized experiences without relying on third-party cookies. Meanwhile, WACL (Women in Advertising & Communications Leadership ) is holding the industry accountable for women’s representation, emphasising the importance of diversity and inclusion in leadership roles. At Novatiq, we’re thrilled to see these developments as they align with our mission to provide scalable, privacy-first identity solutions for digital advertising. As we continue to innovate in this space, we're excited to contribute to a future where effective advertising and user privacy coexist harmoniously. Read more about these pivotal changes: https://lnkd.in/g4A_JcbV Reem Makari for Performance Marketing World #canneslion #cannes2024 #cannes #amazon #WACL #marketing #digitalmarketing

Curious about cookieless targeting on the open web? Our blog dives into various solutions, including Unified IDs, Identity Graphs, and Contextual Targeting. Each has its own strengths and challenges, particularly in maintaining reach and personalisation. Learn how these methods work and their implications for the future of advertising. Read more to stay ahead in the evolving digital landscape - https://lnkd.in/gHrS9aMK #cookies #ads #advertising #advertisers #digitalmarketing #marketing