Purpose Worldwide

Tune in to this great episode of the Trendsetters podcast by Deborah Malone, founder of The Internationalist to hear from Purpose Worldwide co-founder and CEO Lana McGilvray. Debroah's "appointment listening" show features incredible conversations with leaders including MilkPEP CEO and WeAreBRIDGE Vice Chair Yin Woon Rani, Association of National Advertisers's Senny Boone, 4A's Marla Kaplowitz, S4 Capital Group's Sir Martin Sorrell and PepsiCo’s Mauro Porcini. The host brings tremendous depth, experience and knowledge to the conversations. Prior to The Internationalist, Deborah created Ad Age International, was a CNBC Vice President, and also served as Global CEO of the International Advertising Association. At The Internationalist, she's behind so many incredible programs, including its Marketing Makes a World of Difference™ initiative and its long-term Global Alliance with Association of National Advertisers. Link to full webscast. https://lnkd.in/g6VJuEiJ hashtag #Purpose #growth #marketing #advertising #ANA #communications #brandgrowth #PurposeWorldwide

Featured on KMWorld, discover how Openstream.AI's enterprise virtual assistant Eva™ crafts sophisticated conversational experiences with AI, leveraging deep enterprise data insights. Read more: https://lnkd.in/e3McSvSX

Exciting insights from AdMonsters at Cannes Lions 2024! Wurl's Peter Crofut and XR Extreme Reach's Simon Sikorski share their strategies for navigating the evolving digital media landscape. From sustainability to personalized advertising, read more about their perspectives and other highlights from #Cannes here: https://lnkd.in/ebvhpABb

What a great leader!

Catch the latest episode of the Manufacturers' Network podcast with . Lisa Ryan, CSP! 🎙 CEO of Fero Labs, Berk Birand, shares actionable insights on leveraging AI to tackle manufacturing challenges and ensure data quality for precise predictions. 🎧 Tune in now: https://lnkd.in/ewBRhwwV #Manufacturing #AI #Efficiency #Sustainability #FeroLabs

EVERYONE CANNES: Because we can buy ourselves rose, thank you very much Mike Hauptman discusses the challenges marketers face in accessing the industry's top DSPs and how AdLib: DSP Advertising Made Easy can bridge this gap. Learn how AdLib's innovative solutions empower marketers to unlock the full potential of their digital advertising campaigns. Don't miss out on this 60 second pitch!

Yang Han, cofounder and CTO at StackAdapt, stresses the need for consistency in ID bridging in a recent AdMonsters article. He advocates for a Universal ID to identify users across multiple platforms, creating a unified data pool for improved ad targeting. Dive into his expert analysis here: https://lnkd.in/griK73SJ #AdTech #IDBridging #Transparency #StackAdapt

At Cannes, meet up with our founder and CEO Lana McGilvray as she supports clients and their partners and helps Microsoft and AIXLIVE kick off their inaugural stage at Microsoft Beach tonight. Read more for her perspective on why this year's event is better than ever for the convergence of leaders attending this year and Digiday reporter Seb Joseph's sage take on it all.

For the growing community supporting the work Brian Monahan and the team at Gun Safety Alliance are doing, please join us in Cannes for our annual meetup. RSVP https://lnkd.in/gNpuXjup

Wurl is enhancing TV streaming ads by integrating with Roku's Roku Exchange! This boosts ad targeting and programmatic capabilities, driving effective mobile app downloads. “Through the Roku Exchange, Wurl is receiving custom tailored bidstream signals that have helped unlock incredible results for our performance marketers,” said Ria Madrid, VP of Advertising Partnerships at Wurl. Read more: https://lnkd.in/gCT3ambp #Wurl #RokuExchange #Roku #StreamingAds #Programmatic