Michał Orzechowski

💎 𝐂𝐫𝐨𝐬𝐬-𝐥𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐀𝐩𝐩 𝐒𝐭𝐨𝐫𝐞 Let's explain how this magic #ASO trick works. 🙂 There are multiple localizations in all #AppStore regions, there can be three or even ten. This means that in Germany, for example, you can rank for keywords from German, English (US) and English (UK) localizations. Such localizations are called cross-localizations. 👈 Here is the actual table of localization coverage created by RadASO - https://lnkd.in/ebtmF2ZV . So all keywords from these localizations are indexed in the specified regions. 🔥 And here's Apple's official page - https://lnkd.in/eK3R8Tb7 (not updated, doesn't have EN-US). ❗ 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫 🔷  Keywords from different localizations are not mixed! Adding the word "AI" only in English (US), and "chat" only in Spanish (MX) you will not rank for "AI chat" in US. The keywords need to be added together in one localization. 🔷 That's not all, check out the rest in the 𝐀𝐒𝐎 𝐁𝐮𝐬𝐭𝐞𝐫𝐬 ➡ https://lnkd.in/eikirbCq #AppStore thread #AppStoreOptimization

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🍏 Keyword duplication mistake in unequal fields in #AppStore ❌ Here I told you what cross-localization is - https://lnkd.in/dc42QC_X Now let's analyze the mistake we notice in almost every second #ASO project, it's called: "𝐃𝐮𝐩𝐥𝐢𝐜𝐚𝐭𝐞 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 𝐢𝐧 𝐦𝐞𝐭𝐚𝐝𝐚𝐭𝐚 𝐢𝐧 𝐮𝐧𝐞𝐪𝐮𝐚𝐥 𝐟𝐢𝐞𝐥𝐝𝐬" When you are preparing metadata, pay attention to where you use the keyword in the metadata in one localization and cross-localization in the metadata (Title/Subtitle/Keywords). For example, if "fitness" is in English (US) in Title and in Spanish (MX) in Keywords, then Apple can index it from anywhere❗ You don't know where the indexing will come from.  So if Apple indexes the keyword from the Keywords field, you'll get a lower position. 𝐀𝐧 𝐚𝐜𝐭𝐮𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐦𝐢𝐬𝐭𝐚𝐤𝐞: Planner 5D app - https://lnkd.in/d67JJ_8m 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐔𝐊) 𝐓𝐢𝐭𝐥𝐞: 🔹 Planner 5D: 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 Design 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 (𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚) 𝐒𝐮𝐛𝐭𝐢𝐭𝐥𝐞: 🔹 𝐈𝐧𝐭𝐞𝐫𝐢𝐨𝐫 & Floor Plan Creator 𝐌𝐢𝐬𝐭𝐚𝐤𝐞: Incorrect use of the word "interior" for Australia. This means that Apple can index the word "interior" from the English (Austalia) Subtitle, but not from the English (UK) Title, and thus the position for "interior" in Australia will be lower. 🙄 𝐇𝐨𝐰 𝐭𝐨 𝐟𝐢𝐱 𝐢𝐭? ✅ Answer in the ASO Busters community - https://lnkd.in/eikirbCq in #appstore thread. #AppStoreOptimization

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Imposter syndrome starting in 3...2..1... 😬 Whoever knows Tommy Walker and his YouTube series – The Cutting Room – can probably understand what I'm feeling right now. Anticipation, honor, anxiety, excitement... a whole bag of feelings, but all for a good reason. To be able to share my experiences with a content legend and his audience. I'm sure I'll learn a few things today. Hopefully, y'all will too. Because today's topic is a special one to me. Data-driven content... Content that was developed from a need and not from 'Oh look, they're ranking for that keyword, and it has great search volume. We should write that, too' Content that continues to drive backlinks, mentions, and requests for more info. Copy that takes several teams to prepare. Content that's nearly impossible to copy. Wanna hear more? Join us live👇

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From PoCs to Production: How to Build and Run Your AI Operating Platform -> World Class Business Leaders Conference on AI and Analytics (CAAI24) We thought we bring the insides of our AI operating journey - plugnpl.ai -and what we learnded building ist @ FIRMENGRUPPE APPL and just experts to a broader base. The following post was of course mainly generated by our supporthub and the underlying plugnpl.ai platform. I tried the latest feature of the combination of website scraping - GPT4o - LinkedIn search. And as you can see in the video, it worked pretty well. Spoiler - the LinkedIn links did not work and I have to figure out a way to get them into the post. But now to the announcement ;-) ----> I am thrilled to announce that we will be attending and speaking at the  -> World Class Business Leaders Conference on AI and Analytics (CAAI24) <-alongside many esteemed colleagues, including Luca, our AI-OS specialist. This event is a fantastic opportunity to dive deep into the world of AI and analytics, share insights and learn from the best in the industry. 🗓️ Event Dates: June 11-12, 2024 📍 Location: https://lnkd.in/e8WnU4an World Class Business Leaders Here’s a sneak peek at some of the key sessions and speakers: Day 1 Highlights: Daniel Stroh - FIRMENGRUPPE APPL Luca Kühn - just experts Session: From PoCs to Production: How to Build and Run Your AI Operating Platform Nick Brown - AstraZeneca Session: Scaling Predictive Analytics: Strategic Insights Fabian Bock - DHL Group Session: From Idea to Solution with NLP and Generative AI Allan Andersen Christensen - DEAS Group Session: Impact of Data on Future C-Level Management Firas Ben Hassan - Allianz Technology Session: Generative AI: What We Can’t Do! Day 2 Highlights: Annemarie van 't Veen - UMC Utrecht Session: Learning by Doing: Taking Risks in AI Implementation Giuseppe Lenci - Van Oord Session: The Era of Unified Intelligence - BI meets AI Zornitsa Manolova - Global Legal Entity Identifier Foundation Session: Enhancing Trust: AI-driven Legal Entity Identification Sascha Dölker - Deutsche WertpapierService Bank Session: Navigating Generative AI: From Hype to Action This conference promises to be a powerhouse of knowledge and networking. I look forward to engaging with fellow professionals, sharing our experiences, and discussing the future of AI and analytics. See you there! I used this prompt to generate it: "Daniel Stroh and Luca Kühn will be attending https://lnkd.in/e8WnU4an - can you sumarizie the conference site and use the Information to write an Post for linkedIn. Please include for all the Key Sessions Speaker the LinkedIn links. Please include the key note from Daniel and Luca feature them as the first one. For voice and style use the old LinkedIn posts from Daniel https://lnkd.in/eHZXVDVQ" #AI #Analytics #CAAI24 #Networking #Innovation #DataScience

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🔥 How we helped a B2B company book 34 B2B sales calls in just 29 days! Those 34 calls resulted in EUR 278,000 in new business for them. A real example from one of our clients - an IT company in Germany, they are offering software development, UX design and IT consulting services. First, let me tell you something important - it does take time to create a B2B client acquisition system that generates great results, usually it’s around 30 days. But once it’s built - it can produce results every single day. For this to work, you need to go through a lot of steps, here is our process usually - we: 1-Optimize all LinkedIn profiles for B2B outreach 2-Create lead lists specifically for LinkedIn outreach 3-Create separate lead lists for cold email campaigns 4-Buy 10-20 domains for cold email outreach and 20-40 email accounts (can be more, especially for big companies) 5-Warm up those 20 email addresses for at least 10-14 days 6-Create copy for our LinkedIn messages 7-Create copy for our cold emails 8-Complete the setup for LinkedIn outreach 9-Complete the setup for Cold email outreach 10-Assist our clients in creating a short VSL (video sales letter) to warm up cold leads To get 30-35 B2B sales calls per month from your outbound activities - you will need to contact at least 10,000 people every month, it really depends on the industry, but the point is - it requires a lot of work and a good strategy. It’s not just about contacting decision makers, it’s about having a strong offer that resonates with your market, having strong foundations online and very targeted clean lead lists. Most B2B companies today -don’t have an offer that resonates with their market - so they are perceived just as another service provider,  -don’t have any info on LinkedIn (almost empty profiles on LinkedIn), and  -they contact the wrong people that are not even decision-makers….  -and even they do run some outbound activities - they send like 200 messages per month, no wonder it’s hard for them to get new clients! And the crazy part - the process is very similar for any B2B company, you can have a small startup or $100,000,000+ in revenue per year company - you still need to work with the same elements I mentioned in this post to get great results and scale your business to the next level. Check the presentation below with more tips! 👉 If you want to scale your business in 2024 -> send me a DM with “GROWTH” to get a free consultation. #sales  #b2b  #leadgeneration

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Here is the question to B2B SaaS in the first place, however it might be for any B2B business, I guess. We at UXPressia WANT to talk to our customers to know their problems, challenges and other stuff we can help them with. It takes us from 1 to 7 emails to get them on the call. And they are not back and forth emails. They are mainly unanswered emails. We are happy when it is 1-2 emails, but when it goes to 3-4 or even 6-7 it is really frustrating. Some of them just don't reply at all (that might be another question). How are you dealing with that? How do you keep this number low? 

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What happens when you mix the brilliant minds from CEE Digital Alliance with some serious workshop magic? You get an epic brainstorming session on conflict resolution and team dynamics, all expertly steered by the remarkable Fraser Gault. 👀 And guess what? "Collaboration" is not just our favorite buzzword; it’s the most expensive keyword at our table. We’ve all set our max bids exceptionally high because teamwork is the premium we're all willing to pay! Huge thanks to Netpeak Bulgaria Digital Marketing Agency for hosting this fantastic offline bi-annual 2024 CEEDA meet—your space perfectly matched our high-energy needs. WebDigital - PPC Marketing Agency is present to take notes and enrich the discussions. Together, we're setting the bar high, one innovative solution at a time, proving that the sum truly is greater than its parts. #CEEDAMeetup #learn4ever #agencylife #webdigital #ceedigitalalliance

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✌️☀️Important semantic terms explained correctly 👇#semanticsearch #semanticseo I've been reading a lot of SEOs writing about semantics lately. I think this movement is very good. 10 years ago, hardly anyone in the industry was intensively involved with semantic search. However, I also often see a misuse of terminology from the science of semantics. In addition, new terms are invented instead of using the official terms. Below are the most important terms and their explanation in a hierarchical order in the context of information technology. There is a philosophical and an information technology dimension to semantics, with the latter being the more important for semantic search and SEO. I will explain the terms in context information technology. 📍Ontology: In information technology, an ontology is a structured framework that categorizes and defines the relationships between concepts within a specific domain, facilitating data organization and retrieval. I often read terminologies like topical maps which is an invention of the SEO industry and belongs not to the terminology of semantics. 📍Entity: An entity is any specific thing or object that exists independently and can be distinctly identified. In various contexts, an entity can refer to a person, place, object, or concept, and is often used in discussions about data, where it represents a unit of information. In a graph structure like a knowledge graph entities are represented as nodes and their relationship as edges. In a natural language perspective all nouns like subject or objects in a sentence are entities. A verb or predicate can describe a relation between entities but is not an entity itself! 📍Entity type or entity class: An entity type is a classification that defines a group of similar entities. In data management and modeling, it refers to a category or blueprint that describes the attributes and relationships common to a particular set of entities. 📍Attributes, in the context of entities, are the properties or characteristics that define or describe each instance of an entity type. They provide specific details about the entity and help differentiate one entity from another within the same entity type. For instance, if the entity type is "Person," the attributes might include name, age, and address, each providing essential information about individual instances of the entity type "Person. Attributes are often misunderstood by SEOs. The term attributes is often confused with sub-entities. Attributes always require a value and together they result in attribute-value pairs such as age:48 years for a person entity. You can find out more about important terminology in this article: 👇https://lnkd.in/eHJUf7nM 🔔Click the bell or follow me for more about Semantic SEO, E-E-A-T, Content Marketing and (Thought)Leadership.

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So, apparently the guide we’ve made for Screaming Frog to google sheets was a very popular demand in SEO Vibes, Poland. Sharing it again for the sake of other folks who missed my talk yesterday. This simple integration is built to save you and the dev team a lot of time, enjoy! Screaming Frog BrainZ Digital WhitePress® #SEO #TechnicalSEO #Automation 👉👉👉

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Bart Goralewicz, founder of Onely - Organic growth through practical innovation recently did a study on Google SGE. They analyzed hundreds of thousands of keywords over the last couple of months, almost a year to see the percentage of verticals that have an SGE answer when a user searches for information in that industry. See image attached. They predict that once Google gets more data, the number of SGE answers for different verticals/industries will increase. What are your thoughts? #SGE #SearchGenerativeExperince #SEO #SEOinKenya

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I'm excited to share my thoughts about indexation issues based on personal experience. Thanks, Serpstat and Kateryna Hordiienko, for this opportunity and smooth collaboration! https://lnkd.in/daMYACmb Fellow SEOs, what are the typical indexation issues and struggles on your projects? #indexationissues #technicalseo #couplerio #serpstat

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Do you like trying new AI tools or do you prefer to use AI in the apps you already know and like? 🙋🏼‍♀️ Gemini Extensions are now available in over 40 new languages incl. Czech and Slovak. You can get real-time info from Google apps and services like YouTube, Maps, Flights, and Hotels and even allow Gemini to access your personal content in Gmail, Docs and Drive all in one place. ✨ Try it yourself: gemini.google.com #gemini #generativeAI

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🌟 Wow! Ambizion conference in Estonia Was Mind-Blowing! 🌟 https://lnkd.in/e7nasnkj Thanks to the organizers for creating such a dynamic gathering of Amazon sellers. It was my first time attending, and I didn't realize the community here was so strong! 🚀 Key Insight: Vincenzo Toscano highlighted the game-changing potential of brand analytics — why aren't more people using this?! 🤯 And Matt Altman's deep dive into his 9-figure Amazon business was packed with actionable takeaways. 💡 I loved all the presentations and meeting so many brilliant minds. I'm already excited about next year's event! Jani Vihervuori: Seller Spotlight Panel - Unleashing Triple Seller Wisdom Diverse journeys, challenges, and triumphs in the Amazon game. The interactive discussion left us inspired and full of tips. Neeme Rõõs: 10 Business "Myths" We Have Ignored Over the Last 10 Years Challenged common business practices, showing creativity and flexibility as keys to success. Eye-opening and thought-provoking. Yulia Blinova 余莉: Nearshoring - A Game-Changing Concept for Your Amazon Business? Highlighted nearshoring benefits for agility and supply chain efficiency. Relevant and insightful in today’s market. This event was a goldmine of knowledge, and each session left us with actionable insights to boost our Amazon businesses. Can’t wait for next year's event!

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🎬🎙️ The next episode of the NoCodeMakers podcast is coming soon! This time, Aleksandra Bis and Ryszard Czernik talked about how no-code and Webflow are changing the work of 👇 designers. More specifically: 👉 Will no-code and automations replace "old" design methods? 👉 What about our creativity? 👉 How do we see the future of the Digital Designer profession under the "new rules"? 👉 Is it really possible to create a ready-made (functional and pretty) website in a few minutes? 👉 How do global companies and agencies approach the topic of no-code, automation and design? Be sure to keep an eye out for the premiere (and subscribe to DareIT the YouTube channel, because that's where the whole podcast will go live). 📹 https://lnkd.in/dgA_eaUn #nocode #webflow #relume #automation #podcast #dareit #nocodemakers

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Once "Google Shopping" appeared in Ukraine. It was a breath of air for all ecommerce websites. Extremely profitable time for each online store. But, what about services and B2B areas? All these businesses have been struggling with overheated ad auction and extremely high "cost per lead" since the last 5-7 years. So, where is that "breath of air" for them? The answer is QUIZZES. I'd say, it's quite unforeseen for others, but "EasyQuizy" really helps to attract cheaper leads for the same ad budget due to high conversion rate and interaction level. And it has a lot of cases. Accounters, lawyers, attorneys, brockers, building services and materials, online consultants and teachers, B2B sellers could save a lot of money, just trying "EasyQuizy" instead of boring landing pages or classic websites in order to advertise their business. I'm not afraid to say, that "EasyQuizy" for services and B2B is like a "Google Shopping" for all ecommerce online stores. It has a high probability level to attract cheaper requests despite the expensive cost per each click from ads.

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New Martech map is out - and super growth in the martech space. 27.8% growth YoY A speed not seen for almost a decade - now 14,106 companies. To give you an idea there were as many new products submitted as were already on the list. No surprise AI is driving this - though a lot got disregarded as they were addons or incomplete in some way. Most of the AI platforms seems to be in content and sales - and my take is that this is still really early. Almost all approaches I see are drop and replace tools for previously human executed tasks. The real change is yet to come which transforms processes and delivers significant efficiencies. What was interesting was the churn - it was extremely low - just 2% disappeared from the market. So despite all the commentary about how tough 2023 was.. Martech has come through it so far. There is more info here: https://lnkd.in/eW2R32mx

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Today, we invited Vladimir Blagojević from Fullfunnel.io to talk about B2B SaaS marketing Takeaways 👇 → Mindset shift from transactional to longer-term, relationship-building sales strategies → How to generate demand and sales-qualified opportunities using tactics like account-based marketing → Why sales and marketing alignment is crucial for B2B success and how to foster collaborative efforts between them → How learning directly from customers and internal champions can significantly improve a new salesperson’s understanding of the buying process Whether you're starting in sales or leading a marketing team, this episode is packed with actionable advice to escalate your processes, boost lead generation, and synergize your team efforts for maximum ROI 🚀 Thanks to Leadfeeder for sponsoring the episode 👏

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Music to my ears 🎶🎶 "Mail and Deploy creates significant added value. The market for BI offers many solutions, but Mail and Deploy really convinced me, simply because of the user-friendly operation and the easy-to-use functionalities to optimize the reporting process, e.g. by automating the sending of monthly reports." by Daniel Noto #weloveourpartners novofactum GmbH Mail & Deploy - The Reporting Suite for Qlik

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"Almost 10% of selfies, that pass the liveness checks for account openings, are deepfakes." We've had deepfakes come up in conversation more in 2024 than ever before. As you can see they've started to seep into identity verification, but with the right tools in place, deepfakes cannot be used to spoof and authentication attempt once a fake identity has been created. Check out our report that looks into this 👉 https://lnkd.in/g4CMTxXt

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