Tune in to this great episode of the Trendsetters podcast by Deborah Malone, founder of The Internationalist to hear from Purpose Worldwide co-founder and CEO Lana McGilvray. Debroah's "appointment listening" show features incredible conversations with leaders including MilkPEP CEO and WeAreBRIDGE Vice Chair Yin Woon Rani, Association of National Advertisers's Senny Boone, 4A's Marla Kaplowitz, S4 Capital Group's Sir Martin Sorrell and PepsiCo’s Mauro Porcini. The host brings tremendous depth, experience and knowledge to the conversations. Prior to The Internationalist, Deborah created Ad Age International, was a CNBC Vice President, and also served as Global CEO of the International Advertising Association. At The Internationalist, she's behind so many incredible programs, including its Marketing Makes a World of Difference™ initiative and its long-term Global Alliance with Association of National Advertisers. Link to full webscast. https://lnkd.in/g6VJuEiJ hashtag
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LIFE LESSON! Always deliver value! Don't focus on $$! As a Marketing Mad Scientist, I don't know how I'll create value for YOU till I turn my brain on. ASK ME! Could be a new strategy, tech or execution. ⭐️⭐️⭐️⭐️⭐
1moGreat conversation, particularly in the area of CTV targeting.