ExchangeWire’s Post

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon emissions by 2.09 tonnes equivalent to 16,000 kilometres driven in a car.  https://lnkd.in/dvVwuiTb #Research #Environmental #AdTech

Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional head of research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s interests on industry councils, such as the Advertising Research Foundation’s (ARF) Board of Trustees. Her expertise will be instrumental in driving Adelaide’s continued growth and further enhancing the integrity of its media quality metric, AU. https://lnkd.in/dAXXzD-R #Appointment #Attention #Measurement

Adlook, a next-generation brand growth platform, today (July 10th, 2024) announced the appointment of Jim Daily as an executive advisor. In this role, Daily will work with Adlook's executive team to design its go-to-market (GTM) strategy and positioning within the North American market and beyond, further strengthening Adlook’s expertise in deep learning technology, as well as overhauling its robust hiring strategy.  https://lnkd.in/djcfdwfg #Appointment #Advertising #DeepLearningTech

Big announcement! We are thrilled to introduce the NEW "Best Commerce Media Campaign" category at our upcoming Wires Awards night! 🏅 Are you the driving force behind innovative digital media buying or selling in the commerce media landscape? Don't miss out on the opportunity to showcase your achievements and be recognised among the industry's finest. The deadline for entries is July 19th, 2024. Submit your entry now: https://lnkd.in/deCJ2nf

What are the main challenges, innovations and opportunities facing advertisers wanting to make the most of the medium, and what are the benefits of a OOH campaign? In this ATS Singapore session, our panel took a look at these issues and more. Speakers Narayan Murthy Ivaturi - Head of AdTech Business ASEAN/SA, Moving Walls Kyoko Inui - Media Strategist, HP Takayuki Owada - Deputy Manager, jeki MASTRUM Vivek Misra - Senior Director, The Trade Desk #ATSS24 #ATSSingapore #OOH #DOOH

At ATS Singapore, this expert panel explored OOH's dynamic digital transformation, and how AI is not just reshaping visuals but revolutionising audience engagement, propelling OOH into an era of unprecedented innovation in SEA. With thanks to: John Still - Head of Content, ExchangeWire Doreen Liu - Regional VP sales, SEA, Hivestack by Perion Harish Nambiar - Associate Director - Campaigns, Launches & Initiatives, Singtel Chloe Neo - CEO, OMG Singapore Ben Tuff - Chief product officer, UM APAC #OOH #DOOH #ATSS24 #AI #FOOH

Q2 2024 has been and gone - so what was the major news from the last quarter? Head of content John Still takes a look at the events that have defined the last three months. Read on for details on: 🍪 Cookie deprecation being postponed again 👩⚖️ AI and publishers - licenses agreed, legal action taken 😲 How tall does Google's AI think some politicians are?!

DOT is back, bringing you today's media and marketing news in minutes. Listen in below for news on TikTok's new initiative, Spotify's introduction of comments on podcasts, and Omnicom Media Group's partnership with the Ehrenberg-Bass Institute. #podcast #news #AI #tiktok #spotify #OMG

Today's news: 💰 TikTok launches new initiative to attract UK sellers 🎙 Spotify introduces comments for podcasts 🤝 Omnicom Media Group sponsors the Ehrenberg-Bass Institute for Marketing Science https://lnkd.in/gi4eh8wY

Ad tech M&A - it's back with a bang! In his latest feature, Mat Broughton turns a razor-sharp eye to the big deals that have seen this aspect of the industry come to life over the last couple of months. #adtech #mergers #acquisitions #media #finance