Stellar Search

Today we are celebrating Semir Salihović who celebrates three years at Stellar Search this month! Prior to joining Stellar, Semir gained valuable experience in data analytics and headhunting, skills that helped him rise up the ranks at Stellar from Digital Marketing Executive to an accomplished PPC Analyst. He is fluent in German, English and Bosnian, and brings a rich cultural background to the team. Outside of work, Semir enjoys cooking and travelling. #teamappreciation #meetheteam #stellarsearch #digitalmarketing #performancemarketing

💡 Earlier this year Google released its hefty 44 page Modern Measurement Framework for 2024, helping businesses use media effectiveness measurements to make better decisions. Here are our three key takeaways. 📔 Read the comprehensive framework here: https://lnkd.in/eRMkT5xW #digitalmarketing #performancemarketing #stellarsearch #googlemarketing #marketingtips #modernmeasurementframework

Pride festivities at Stellar! 🏳️🌈 🎉 #pridemonth #diversityandinclusion #LGBTQ #StellarSearch #pride

Google recently used AI to analyse over 8,000 top YouTube ads. Here are their key takeaways: 🫱🏾🫲🏿 Enhanced Representation in Ads: Brands are increasing representation and accessibility. Examples include Apple’s ad featuring a father in a wheelchair using voice features and Google Pixel’s ad showing AI technology for the visually impaired. 💡 Celebrating Individuality: Ads highlight self-expression and unique styles. Tissot’s “Off the Cuff” with Gen Z characters and Audi’s “Living Progress” campaign with singer Jorja Smith exemplifies this trend. 💕 Community and Connection: Brands are emphasizing community bonds. BMW’s emotional ad about a father and son and Nintendo Switch’s campaign showcasing family gaming moments highlight this focus. 🪄 Magic and Fantasy: Ads incorporate fantasy elements to captivate viewers. Yugiohtaeshows’ travel ad with dreamlike scenes and Pedigree’s campaign imagining a dog’s past life are prime examples. (Credit: Viral Scoops) #youtubemarketing #digitalmarketing #digitalads #marketingagency #performancemarketing #stellarsearch

A recent study by Pew Research Centre looked at how Americans get news on TikTok, X, Facebook and Instagram. Key findings: - Majority of Facebook, Instagram and TikTok users say keeping up with news is not a reason they use the sites - Still, people are seeing news on all four platforms, especially through opinion or humour-based content - News on each platform comes from a variety of sources. Those who regularly get news on Facebook and Instagram are more likely than those on TikTok and X to get news from friends, family and acquaintances - Most news consumers on each of the platforms studied say they at least sometimes see news on the platform that seems inaccurate - In general, Democrats tend to be more skeptical than Republicans of the news they see on X, while the reverse is true on Facebook #pewresearch #digitalmarketing #socialmarketing #marketingagency #stellarsearch

Today we’re celebrating Séverine Baranowsky, our cheerful SEO Manager with over a decade’s experience in content and technical SEO! Séverine is a prolific linguist and has previously worked in English, French and Italian. She’s an expert in the technical tools needed for SEO including Semrush, Ahrefs and Screaming Frog. In her spare time she loves to attend parkruns, go to Kew Gardens and learn to play the ukulele. #meetheteam #teamappreciation #stellarsearch #marketingagency #digitalmarketing #seo #seoteam

A recent Harvard University study revealed that news headlines using simple language attract more clicks and engagement compared to those with complex phrasing. Researchers conducted nearly 9,000 tests with over 24,000 headlines from The Washington Post and Upworthy, finding that simpler headlines had higher click-through rates. A signal detection task (SDT) showed readers more closely read simpler headlines when presented with varied complexity, suggesting simple writing can boost engagement even for complex stories. Simpler headline language could give publishers and advertisers a competitive edge by making content more accessible, increasing audience engagement and leading to higher sales for marketing. Credit: Viral Scoops #marketingtips #stellarsearch #digitalagency #performancemarketing #contentmarketing

🏳️🌈 A very happy Pride Month from the Stellar team! 🏳️🌈 This month we celebrate the resilience and achievements of our clients and colleagues from the LGBTQ+ community. As an equal opportunites employer we're proud to create a culture of acceptance, diversity & inclusion, and equality at Stellar. #pridemonth #diversityandinclusion #LGBTQ #celebratediversity #inclusivehiring

The latest Amazon Advertising Report 2024 is out with some key takeaways for marketers: 💬 KEY QUOTE "Advertising only works if the ads are helpful to customers, and there's a lot of value in tailoring Sponsored Products so they are relevant to what a customer is actually searching for." - Amazon CFO Brian Olsavksy 🛍️ SHOPPER TARGETING & SALES ATTRIBUTION Amazon's ad services set them apart from competitors because: 1) they provide an audience of ready-to-buy shoppers, 2) right product, right person, 3) attribution tells advertisers which ads are driving sales, a key piece of the formula to determine RoAS. 📈 KEY STATS - 42% of consumers start their online product search on Google or another search engine - 36% of Amazon brands and sellers advertise their products on Google or another search engine - 72% of all conversions from Google ads directing to Amazon are new-to-brand-customers 💰 RoAS BY AD PRODUCT - RoAS for Amazon Sponsored Brands and Sponsored Products dropped year-on-year, while RoAS for Sponsored Display increased by 13% - Since 2019, RoAS Sponsored Products has dipped 21%, and RoAS for Sponsored Brands has decreased by 45% - Over the same period, however, RoAS for Sponsored Display has seen the biggest change - with an increase of nearly 70% Read more: https://lnkd.in/eryKFQF6 #amazonmarketing #digitalmarketing #performancemarketingagency #marketingagency #retailmarketing

In the latest episode of The Drum podcast, our CEO Stelios Pardalakis was invited to speak on a panel about the opportunities and challenges facing budget retailers in today's economic environment. Gain insights on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust and data-driven growth strategies: https://lnkd.in/eUDgSEjC #thedrum #thedrumpodcast #retailmarketing #budgetretailmarketing #marketingpodcast #digitalmarketing