Claudia Gil Torrego’s Post

United Airlines is turning its 100k inflight screens into targeted advertising platforms. They are now leveraging customer data to deliver personalized ads, Aiming to enhance the travel experience and engage passengers more effectively. Imagine on your next flight, seeing ads tailored to your preferences, like a special offer on rental cars at your destination or discounts on local attractions (perhaps even completing a reservation using inflight internet 😯). This move highlights the growing trend of companies using data-driven strategies to connect with their audience on a deeper level while giving travellers an opt-out option. For anyone in the marketing world, it’s a clear signal that targeted ads are becoming essential across various industries, including aviation. Read more in this great article by Mattea Vecera on Inc.:

Cannes Lions International Festival of Creativity was a blast! Sooo many friends and colleagues to mention here. Sooo many incredible companies that are part of our vibrant sector ... Thank you Equativ for such a top venues OpenX for an outstanding dinner The Women in Programmatic Network for gathering so much of female talent together Basis Technologies for having me at your oasis LoopMe for such a lovely breakfast meeting Microsoft for a collaboration together FreeWheel always so welcoming. Friends from Onetag Infillion Colossus SSP TL1 mkt Xonefy Moloco Lotame etc etc ... until next year! #Cannes2024 VideoHeroes

Morning Cannes! 🌞 Excited to be at #cannes2024 Looking forward to catching up with partners and friends at our cocktail event this evening 🍸

¡ Qué honor estar rodeada de tanto talento ! Gracias The Women in Programmatic Network por organizar este encuentro. #womenindigital