Katharina Hauke

#AI for All Artificial Intelligence is the key to unlocking your business's full potential and can be a game-changer. Don't get lost in the jungle of AI education. Explore the curated list of courses for both beginners and managers, from free introductory programs to comprehensive high-end options: https://lnkd.in/eip3aF2f And of course you can always start here: https://lnkd.in/eis_DWcs Thanks Latif Ajouaoui for this great overview! #AIforAll #upskill

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🚀 Want Results? Stop Talking: The Silent Revolution in Team Workshops 🚀 I participated in a transformative workshop led by our brilliant Scale Up coach, Lorenz Hartung, at Internet Up GmbH (see video below). We delved into the critical processes within our rapidly growing company, employing the ingenious "How to Make Toast" method by Tom Wujec. Here’s a glimpse of what we did: 🔸 Silent Collaboration: For the first 30 minutes, we worked in complete silence using Post-its to outline our "Product Launch-to-Cash" process. No talking, just focused thinking and visualization. 🔸 Visualizing Processes: Each team member contributed to mapping out the entire process, identifying key touchpoints, responsibilities, gaps, and potential areas for implementing standards and checklists. 🔸 Remarkable Outcomes: The result was astonishing! Within just 40 minutes, we had a comprehensive visualization of this complex process. The silence forced us to think deeply and act decisively, leading to a level of efficiency and clarity we hadn't experienced before. The feedback from the team was unanimous: the absence of conversation was the game-changer. It drove us to action, ensuring we utilized every minute effectively. 🚀 Why You Should Try This: - Enhanced focus and productivity - Clearer understanding of processes - Rapid identification of improvement areas Curious to see how it's done? Check out Tom Wujec's video here:  Tom Wujec's Video > https://lnkd.in/e9DuvenH I can't stress enough how impactful this method was for us. If you’re looking to boost your team’s efficiency, give it a try and experience the magic of silent collaboration! 👉 Do you have any other tips for speeding up progress in team workshops? Share your thoughts! #Efficiency #TeamWork #ProcessImprovement #Leadership #ProfessionalDevelopment #SilentWorkshop #HowToMakeToast #TomWujec #ProductivityHacks

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ivoflow has been featured in the latest issue of Beschaffung Aktuell! 📰 In this feature, we explore how companies can tackle cost pressures and explain why ivoflow is more than "just" a Spend Cube. Our platform empowers businesses to uncover and implement savings effectively, while also focusing on sustainability and environmental goals. Check out the article to learn more about our solutions! A big thank you to Beschaffung Aktuell for the publication!  #ProcurementSolution #CostSavings #StrategicSourcing #ivoflow #beschaffungaktuell

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For this role, YOU should apply quickly if … 🙈 You want to work not only with me, 🥰 But also with Ali, Maggie, Matthias & Laura 🤗 and briefly with Eva ➡️ Head of Product at Swat.io with a passion for strategy and an absolute hands-on attitude wanted ⬅️ Since Eva is temporarily leaving us for a project in her private environment (🍼), I am looking together with Jane for the ideal replacement for Eva. What is the role all about? 🤩 Lead our Product Team, consisting of two Product Owners and two UI/UX Designers (4 people) 🤩 Develop strategic product roadmaps and align regularly with our strategy group to ensure our product fits within the overall company strategy 🤩 Further develop our product to ensure our users have the best possible experience while driving our business forward 🤩 Coordinate our product owners, developers, and designers to develop solutions and ensure great UX 🤩 Serve as an internal link, aligning our Customer Support, Development, Marketing, and Sales Teams to analyze user problems, develop solutions, and work on user acquisition strategies 🤩 Actively stay informed about changes in the market 🤩 Allocate 50% of your work week to strategic tasks and 50% to hands-on projects and teamwork 🤩 Work closely with the Development Team, enabling the development of value-adding features 🤩 Define and monitor key KPIs and derive improvement potentials 🤩 Support the Sales, Marketing, and Support teams in effective communication with customers and customer acquisition This is how we role: Iterate Agilely: * We prefer small iterations over waterfall. * We ship often & early. * We embrace continuous change. Simplicity Wins: * Simplicity is in our DNA * No project is too small, but there is definitely a „too big“. * We value clear and simple design. * Simplicity also means no technical debt. Collaboration First/ one for all, all for one: * Arguments before ego. * We are one team that supports each other. * We are managers of ourselves. Data-Driven Excellence: * Data is a strong argument. * Challenge the status quo. Positive Team Culture: * We are the good & fun people. * We assume the best intent. * We give feedback because we care about each other. In case this sounds great, let me close with the following: 😮 No Bullshit 😮 No Company Politics 😮 Full Hybrid Work (office in Vienna, but most people in the unit are working remotely) 😮 Impact, Impact, Impact 😮 Amazing Teammates In case you’re now even more excited, just drop me a PM! It doesn’t get easier to apply for your next dream job. #swatio #jobs #productmanagement #remotework #socialmediamanagement #saas

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Failing to secure a successful transaction can be a frustrating experience for online retailers as it means lost revenue, potential damage to reputation, and undermines efforts to provide a smooth customer experience, impacting future sales and customer loyalty 😤. However, it doesn't have to go that far! We’re delighted to announce that we’ll be co-hosting a webinar with our partner VWO on May 27, 2024, to explore the importance of optimizing the checkout process and delve into the common challenges users face when finalizing their purchases. Through numerous practical use cases, Nadezhda Wriedt (geb. Lozeva) will provide actionable insights that can be seamlessly integrated into your own A/B testing initiatives. Consider this: during checkout, users are at their most committed, making it imperative not to lose their attention or trust. Sign up now for free and learn from our experts on how you can successfully impact the user’s journey to completion 💸. https://lnkd.in/etFqWFne P.S.: The Webinar will be in German only! We’re looking forward to seeing many of you virtually! #analytics #data #cro #userexperience #abtesting #webinar #vwo #trkkn

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🚀 Transforming Invoice Processing with AI: GVB – Gebäudeversicherung Bern's Success Story with Yokoy Every company processes a huge number of invoices every year — and many companies still do it all manually. But what if AI could take capture, verify, and authorise every invoice? That’s what GVB are doing with Yokoy, and it’s transforming how they work. ✨ With Yokoy, GVB has: 1. Unified expense and invoice management on one AI-powered platform  2. Simplified employee submissions with an intuitive mobile-first experience  3. Automated invoice processing across multiple formats  4. Raised just 3 support tickets in 12 months — it’s that easy to use Discover how Markus Schenkel & Philipp Röthlisberger streamlined their workflows and boosted efficiency with Yokoy. 🔍 Read the full case study: https://lnkd.in/dCDtGvCp #AI #InvoiceProcessing #FinanceAutomation #Efficiency #Yokoy #GVB #Innovation #BusinessGrowth 

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AWS Summit 2024 in Berlin!🇩🇪 In search of non GenAI topics.🕵️‍♂️ Last week I was at the AWS Summit with some #Brose colleagues. Once again, the Summit was fully booked. The location was great, but at its limits. 🏁Goals for me this year were: 1️⃣not only GenAI . Yes, to take a GenAI topic with me, but above all to look out for other topics. 2️⃣Exchange with well-known AWS employees and Partners. 3️⃣Strengthening the Brose internal exchange on AI, but also other topics from the AWS cosmos. I think it went quite well, the following topics were highlights for me: 🔝A presentation on Digital Robotic Workforce, how robots are sfinding their way into companies. 🔝A presentation on the DevOps platform at BMW and how professional software development is carried out there. 🔝A presentation on SAP on AWS, what can/should you expect? How complex would be a migration aso. 🔝A presentation on serverless vs. containers, when is the best time to use what. A very good exchange with AWS, partners and the internal Brose team. Marina Vester Jörg Wöhrle Luis Morales Dr. Eric Morfa Morales Dr. Thomas Friedrich Justin Fiedler Mario Stibitz Henning Lange Unfortunately one day is not enough. The program was too big. Next year the AWS Summit will take place in Hamburg ⚓️🐟 Berlin and the location had something, let's see if Hamburg can do the same.🔮 #AWS #AWSSummit #AI #GenAI #Robotics #DevOps #DesignTheFuture #SAP #Serverless #Container #SoftwareDevelopment

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𝗦𝗻𝗲𝗮𝗸 𝗣𝗲𝗮𝗸 𝗼𝗳 𝗚𝗼𝗼𝗴𝗹𝗲 𝗛𝗮𝘂𝘀 𝗮𝘁 𝗢𝗠𝗥 🚀 One more day until OMR 2024 in Hamburg! 🤩 We're excited to welcome all of you at Google Haus - Karoline 45 tomorrow and Wednesday. 🤝 Stop by to learn all about Google AI, Google Ads, YouTube and more. 💥 Questions? Feel free to reach out. 💬 #OMR #GoogleAI - - - 🔔 Want to read more? Follow me Maximilian for regular posts and updates on #digitalmarketing, #lifeatgoogle and #career in tech.

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These are the new figures for German e-commerce - HDE Online Monitor 2024 📊 54 percent of German e-commerce sales were generated via online marketplaces in 2023 - according to the HDE in the new edition of its Online Monitor 2024. My great Co-Founder Ingrid Lommer already posted the detailed figures to this: https://lnkd.in/daTR5H-j The data from the Online Monitor is always a perfect basis to look at the marketplacebusiness in Germany.  It simply shows at a glance how incredibly dominant Amazon is in German e-commerce - and how difficult it is to do without online marketplaces in the sales mix. But let's start from the beginning: according to the study presented a few weeks ago by Handelsverband Deutschland e.V. (HDE) and IFH COLOGNE, German e-commerce turnover in 2023 was 85.4 billion euros, around 1 percent more than in the previous year. Disclaimer: This figure differs significantly from the Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh)'s calculation, which predicted a 1.8 per cent decline in sales for German e-commerce in 2023. The reasons for the differences are complicated and lie in the methodology... To put it simply, the bevh surveys German online consumers once a week about their online spending, while the HDE surveys German companies once a year about their online revenue (B2C). If consumers don't admit that they shopped at Temu again last week and companies attribute their cross-border sales to the German company, discrepancies arise between the two perspectives. There are many more reasons. If you want a deep dive on this, let us know. A whopping 60 percent of these 85.4 billion euros are turned over on Amazon.de! 17 percent is accounted for by Amazon's own business (own brands + vendors), 43 percent via the Marketplace (sellers). And 11 percent of e-commerce sales - or 9.3 billion euros - are generated by other marketplaces such as eBay, OTTO, Kaufland Global Marketplace, Zalando, Douglas, MediaMarktSaturn... according to HDE. This means that the marketplace business model's share of sales in German e-commerce has once again risen slightly - but it was almost exclusively Amazon that was able to secure the additional market share. Nevertheless, the other marketplaces also increased their sales - or to put it another way: Online growth in Germany in 2023 took place on Amazon and a few other marketplaces. Nowhere else. How is your experience in the German ecommerce business from last year? Do you agree to those numbers? Where do you see a difference? AND what do you think about the domination of Amazon? Let´s share it in the comments.

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I have to confess that I have been nervous: Standing on this massive stage in front of an 11k people audience and speaking to no one less than Mateo Price, Chief Strategy Officer of MrBeast. 🤯 What a beast of an experience… 😉 During our interview on the OMR Conference stage this Tuesday, Mateo shared fascinating insights on how AI is transforming their creative process. My biggest three take aways: 1. Mateo outlined their creative process, spanning ideation, design, production, editing and localisation. AI tools are already being utilized broadly! 2. AI’s biggest benefit is saving time: As MrBeast reinvests every single dollar back into new video production, their main constraint is time. AI tools enable  them to work faster and more efficiently. 3. Their favourite AI tool is Aloud, Youtube's dubbing feature, and multi-language-audio: MrBeast's content is already available in 15 languages around the globe. And now the best news of the week: Soon, there will be a 16th language available – GERMAN! 🎉 This is a perfect example of what I believe: AI will significantly enhance creativity. 💪 At YouTube, we're thrilled to see how top content creators like MrBeast experiment with AI tools. At the same time, we at YouTube are committed to develop AI responsibly. This means carefully considering potential benefits while proactively assessing and addressing challenges and risks. We adhere to our principle-based approach and collaborate closely with industry partners. ➡️ What was your favourite talk at #OMR24?  Let me know in the comments! #OMR #AI #Creators #YouTube #CreativeAI

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What drives a 600% ++ growth on Amazon? Discover surprising answers to FAQ: 🤑 "Can you guarantee that we will sell on Amazon?" - Yes, we commit to kickstarting your sales in Germany and other markets. By sharing profits and working as partners, success is a top priority. 💰 "How much will we make?" - Results vary based on clients and products. Some soar in sales (needing restocking), while others require more marketing efforts. Example below shows a forecast of €6,287, following €4668 which was just the second month after going live, when we reached €328. ⏰ "How long will it take?" - The first three months show product reception. Diversification is key; a broad product range increases chances of success. Cast a wide net to find the right market fit quickly. Have you ventured into Amazon independently? Share with me how did it go!

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In dieser Folge des Podcast der Otto Group geht es um einen E-Commerce-Trend aus China: Liveshopping. Welches Potenzial bringt Liveshopping mit sich? Und was hat Liveshopping mit KI und Retail Media zu tun?

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Thanks Otago Online Consulting GmbH for the speed-date interview and for the invitation to join the 'Digital Dynamics' meetup on May 16th! Join our CCO and Co-founder Petra Dobrocka as she delves into the topic of smart e-commerce fulfillment and the evolution of the customer journey in e-commerce 🚀 In today's world of e-commerce, where online transactions have become more and more frequent, customer experience has become a determining factor for the success of any business. Want to increase customer satisfaction and loyalty in your e-commerce business? Petra will address crucial questions like: 🌟 How can customer satisfaction be increased during the purchase and beyond? 🛍 What simple tricks can you use to boost repeat purchase rates? 📝 What importance do digital returns processes have for gaining customer feedback? Don't miss the opportunity to unlock untapped potential in your order processing! Grab your free ticket here 👇 https://lnkd.in/dmVmGAGw #getbyrd #byrd #ecommercefulfillment #smartecommerce

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I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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🌪️ Weather Update: Things are getting wild out there! But amidst the snowy chaos in the last two days, the teams from LaVita GmbH have found their common denominator. ☁️ After some input on the science of great teams, essential communication skills, a great exercise called the anxiety party and the trusted negotiation loop to hone in on what mattered most, they have a goal to follow through on for the next 8 months with a continual learn cycle - the only way to get to sustained team high-performance. 🎉 Whether it's snowing, raining or the sun is shining - nothing beats the magic of coming together over a common goal and weathering the storm together and creating wonderful collective human and team experiences ❤️. . . . . #TeamSpirit #TeamWork #Belonging

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It's OMR in Hamburg. Here are my 5 (non-AI generated) small talk tips on the subject of AI 1. When will the bubble burst? "I think AI is really exciting, but I still don't see enough convincing practical examples. I can recognize AI-generated content 5 miles upwind! 2. Job security "Sam Altman says that AI will take over 95% of all marketing tasks. But in the end, it's always the human who makes the decisions" 3. AI Washing "What really annoys me: everyone pretends to be AI natives as soon as they have a headline written by chat.gpt.  4. AI Armageddon If climate change doesn't kill us, AI will. We won't need bats for the next deadly virus. AI will soon build it all by itself.  5. Search is dead. "I don't Google anything anymore - only AI. it's funny how backward Google search now seems." What did I miss?

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This will be quite an interesting webinar! Targeting is an essential element of modern marketing campaigns, but many forms are now an endangered species. Happy to discuss what retail media can contribute in this!

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