Have you ever tried resizing an image with text, only to find it becomes distorted or pixelated? This is a common problem with using images of text. Unlike genuine text, which remains clear and can be easily resized or color-modified to suit user preferences, images of text just don't measure up. Here's why avoiding images of text is crucial: 🔎 Genuine text can be resized without losing clarity. You can also adjust the background and text colors, making it adaptable to different reading preferences. 👀 Screen readers, essential tools for visually impaired users, can't read text embedded in images. This makes your content inaccessible to a wider audience. 📲 Images with text don’t reflow on mobile devices, leading to poor readability and a subpar user experience. On those rare occasions when you must use an image of text, ensure the alternative text conveys the exact same information💡. Integrating web accessibility into your business strategy isn't just about compliance; it's about expanding your reach and improving user satisfaction. Accessible websites attract more visitors, enhance user experience, and drive conversions, benefiting your bottom line. Need guidance on making your site more accessible? Our team of web accessibility experts is here to help. https://lnkd.in/g_PA_xB9 #webaccessibility #inclusivedesign #imagesoftext #webdesign #userexperience #cro #trkkn
TRKKN
Technologie, Information und Internet
Hamburg, Hamburg 10.024 Follower:innen
Analytics, Marketing, and Cloud Technology
Info
Trakken ist Full-Service-Anbieter für alles um die Google Marketing Platform und Google Cloud Platform. Ein interdisziplinäres Experten-Team aus den Bereichen Digital Analytics, Conversion Optimierung, Data Science, Marketing Technology und Cloud Technology setzt zentrale Marketing Use Cases um - von Tool Implementierungen und Automatisierungen hin zur Prediction und Personalisierung.
- Website
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http://trkkn.com
Externer Link zu TRKKN
- Branche
- Technologie, Information und Internet
- Größe
- 201–500 Beschäftigte
- Hauptsitz
- Hamburg, Hamburg
- Art
- Einzelunternehmen (Gewerbe, Freiberufler etc.)
- Gegründet
- 2008
- Spezialgebiete
- Digital Analytics, Conversion Optimization, Consulting, DoubleClick, TrakkBoard, Data Science, Training, Google Marketing Platform, Search Ads 360, Display & Video 360, Tag Manager 360, Analytics 360, Tech & Data Strategy, Google Cloud, GenAI, Machine Learning, Data Privacy, GDPR, Cookieless Future, Looker Studio, Durable Data & Measurement, BigQuery, Advanced Analytics & AI und Cloud Engineering
Orte
Beschäftigte von TRKKN
Updates
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💥Here comes our brand new webinar series “Unlocking AI With Google Marketing Platform and Google Cloud” 💥! We’re excited to partner with Google to host a four-part series that will uncover the huge potential of AI. Through real-world success stories and practical strategies, you’ll learn how to leverage Google Analytics 4, sGTM, Vertex AI, and Value-Based Bidding to revolutionize your digital marketing efforts. Starting an AI strategy can be daunting, but we’re here to help. In our first episode, our dear speakers Alice Crawley and Adam Taylor from Google, along with Ollie McNaught-Reynolds and El Kanagavel from TRKKN UK, will guide you through building a strong measurement foundation. You'll discover the importance of first-party data and explore advanced solutions like GA4, Consent Mode, and Enhanced Conversions for gathering valuable insights. 📅 Wednesday, August 7, 2024 🕤 9:30-10:15 am BST 🎯 Marketeers, CMOs, CTOs, Business Owners, and anyone keen to transform their marketing with AI Register for free! https://lnkd.in/e24QTJcf We can’t wait to see you there! #analytics #data #google #gmp #googlecloud #ai #sgtm #ga4 #vertexai #valuebasedbidding #adtechnology #trkknuk #trkkn
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Analytics Summit Pre-event done 💪. Next up: the Analytics Summit main event in October. Remember, it won't be long now!
We already got a taste of the Analytics Summit yesterday, and we're excited for more 🔥! Thanks to everyone who joined us in Hamburg for the Analytics Summit Pre-event, where we gathered clients to share insights and build excitement for the main event in October. Oliver Vieregge provided valuable insights on Machine Learning Propensity Modeling and explored how this cloud solution can help you improve conversion rates, reduce user churn, optimize budget, and much more. We had fantastic conversations about Analytics, Cloud, Conversion Optimization, and collaborating with DPOs and decision-makers. We also hosted a fun competition with a free ticket to the Analytics Summit as the grand prize—though the TRKKN Socks add-on prizes stole the show. Congratulations again to our lucky winners, Kathrin G., Louisa Richter, and Matthias Kozielski 🎉🎉🎉!! Special thanks to Britta Wolf, Oliver Vieregge, Annika Behncke, Julia Allers, Alexander Huber, and all the other helpers who made sure our guests feel welcome 💗. Remember, there’s not long to go. The Analytics Summit main event is happening in October! Get your ticket now and join us in Hamburg! https://lnkd.in/eJRA4j-F #analytics #data #dataprivacy #googlecloud #gmp #machinelearning #ai #google #analyticssummit2024 #trkkn
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🎉 Congratulations to TRKKN Czech Republic for reaching an exciting new milestone 🎉!! We're thrilled to share that TRKKN CZ has now earned its Conversion Optimization certification. This achievement means we bring proven expertise in enhancing the performance of websites and mobile apps. We're eager to help you optimize your digital platforms to meet and exceed your KPIs. Curious about how we can support your optimization goals? Drop us a message, and we'll be happy to chat about the possibilities. Check out our certification in the Google Partners gallery: https://lnkd.in/dUSWhQbC A big shoutout to Pavol Lukáč, Petr Vaněk, Luboš Komjati, Philipp Klempau, Lars Nehls, Alexander Pavenstedt, and everyone else who contributed to this amazing result. Thank you all very much 🤍❤️💙! #analytics #data #conversionoptimization #cro #certification #google #trkknczechrepublic #teamwork #trkkn
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Wooow, 10k followers—guess we're not just talking to ourselves 😄! Huge thanks to everyone! Each one of you makes our TRKKN community vibrant and special and your support means a lot to us ❤️❤️❤️. #thankyou #community #grateful #followers #trkkn
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TRKKN Portugal rocked the stage at last week’s Google Cloud Day Lisbon 🚀 Together with Giuseppe Calabrese from Google, our colleagues Maria Beatriz Rocha, and Pedro André Sousa from TRKKN Portugal, explored how state-of-the-art AI technology can elevate your marketing efforts. They presented a compelling case study from one of our clients, illustrating how to turn vast datasets into actionable insights. The session touched on extracting key information, conducting exploratory data analysis, building robust predictive models, and setting up automated pipelines for continuous audience optimization and strategy improvement. Seeing our TRKKies passionately sharing our commitment to the One Google approach is always inspiring. Their enthusiasm for integrating the strengths of Google Marketing Platform and Google Cloud, and leveraging this synergy to create seamless experiences, make informed decisions, and unlock the full potential of AI and ML across the Google tech stack for our clients gives us goosebumps every time. A big shoutout to Maria Beatriz Rocha, Pedro André Sousa, Tiago Branco, Luís Casado, and Ricardo Fernandes for spreading TRKKN’s cloud love in Portugal 💛❤️💙💚. Special thanks to Google Cloud Portugal for the fantastic opportunity at Google Cloud Day Lisbon 2024. It was an amazing experience and we’re looking forward to the next one! #analytics #data #googlecloud #google #googlecloudday2024 #ai #trkknportugal #teamwork #trkkn
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RIP, Universal Analytics 🖤! We’ve shared some great moments and will certainly miss features like Realtime BigQuery Export, Custom Tables, and Annotations, among others. Yet, Google Analytics 4 brings us even more, with cross-platform reporting, robust privacy controls, and AI-driven insights. As we say goodbye to UA, we’re excited to welcome the future with GA4. At TRKKN, we're celebrating the good times we had with UA, the dawn of an exciting new era with GA4, and the successful GA4 migrations achieved together with our clients. A huge thank you to the entire TRKKN team for their dedication and hard work in ensuring a seamless transition for our clients over the past few weeks and months. For a great read, check out the article from our dear colleague, Gavin Lockhart ⬇️ https://lnkd.in/e4TQ2vuE Happy tracking, everyone! #analytics #data #farewell #sunset #ga4 #trkkn
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Last week, our colleague Milagros Cuadros attended the AB Tasty Partner & Client Meetup in Milan, gaining valuable insights into digital optimization. Key learnings included: 🔹 AB Tasty's strategic positioning in the Italian market 🔹 Introduction of new, advanced features on the AB Tasty platform 🔹 Utilizing the EmotionAI feature to enhance experiment outcomes 🔹 Leveraging integrations with Content Square and Tealium for improved insights and user experiences Mila particularly appreciated in-depth discussions on conversion optimization for Italian retail brands as well as networking with stakeholders dedicated to advancing user experience and website optimization. Thank you, AB Tasty, for an enlightening and engaging event 🙌! #analytics #data #experimentation #abtasty #meetup #conversionoptimization #trkkn
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Companies leveraging first-party data for key marketing functions see up to a 2.9x increase in revenue and a 1.5x boost in cost savings. By focusing on first-party data collection and building a robust foundation, brands can maintain control and ownership, strengthen customer relationships, and future-proof their marketing strategies. El Kanagavel, Managing Director at TRKKN UK, discusses with Decision Marketing the crucial role of first-party data and AI in advancing marketing maturity. Read the full article here ⬇️ https://lnkd.in/eCj9Gkfv To learn more about how we assist brands at TRKKN, explore our whitepaper on Becoming An AI Leader here ⬇️ https://lnkd.in/edHXewx3 Thank you, Decision Marketing, for featuring us 😊! #analytics #data #1stpartydata #dataprivacy #durablemeasurement #ai #googlemarketingplatform #googlecloud #decisionmarketing #trkknuk #trkkn
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Last week at Cannes Lions International Festival of Creativity, Mario Schiappacasse from TRKKN North America had the honor of participating in an insightful panel discussion featuring industry leaders Melissa Smith from AT&T, Joanna O'Connell from Omnicom Media Group, and Marta Martinez from Google. Together, they tackled the pressing issues and exciting opportunities brought about by the diminishing role of cookies and the rapid advancements in AI. For those eager to dive deeper into navigating AI innovations, you can watch the replay of the discussion here: https://lnkd.in/eH3YPAQa Additionally, if you're looking to expand your knowledge on AI Leadership, be sure to check out our comprehensive One Pager on what you need to know to get started with AI today ⬇️ https://lnkd.in/edHXewx3 Thanks for having us ❤️ #analytics #data #canneslions2024 #ai #google #omnicommediagroup #digitaltransformation #trkknnorthamerica #trkkn
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