byrd’s Post

This is purely exciting! Don't miss Anestis T. on the virtual stage of the upcoming ADZINE - MEDIA. MARKETING. TECH. Webinar on Now. 23rd. Anestis will share how OTTO Advertising can deliver towards marketing goals for non-endemic advertisers. For me, upper funnel opportunities and marketing capabilities for non-endemic accounts are a major pillar of retail media. But this perspective of our business is still heavily underestimated and underrepresented within the industry, and we still have a lot of work to do on our end to ensure marketeers and agencies recognize the relevance wrt this overarching marketing perspective. What do you think about the meaning of retail media wrt upper-funnel marketing? #OTTOAdvertising #RetailMedia #UpperFunnel #Marketing #Advertising

🗺️ With roots tracing back to 1770, freytag & berndt is a traditional map publisher with a long history in the print industry. Alongside their flagship travel bookstore in Vienna, they’ve run an online shop for years but it had become a challenge due to increasingly tight competition. 🤝 By partnering with Shopstory, they enhanced their online presence, reaching a broader audience more effectively. In no time, their SEO and SEA were optimized, combining our expert know-how and freytag & berndt’s deep understanding of their target audience and products. 🎉 The results? Our data-driven campaigns and strategies led to a 15% increase in orders and an 18% sales boost for freytag & berndt! The best part: all done in-house, managing costs efficiently. 🚀 Discover how freytag & berndt amplified their sales and online visibility with Shopstory. #shopstory #performancemarketing #ecommerce #marketingautomation #googleads

🤝 We are expanding our Conversionmaker.ai integrations: Through our partnership with product experience management provider Apollon, our customers can now use a variety of our features natively integrated. 🖌️ Create product texts where they are distributed in other marketing channels. Many thanks to the entire Apollon team for the fast and smooth implementation. 🤩 I look forward to more integrations in the future to further automate our customers' content creation processes seamlessly with the help of strong partnerships and of course artificial intelligence. apollon GmbH+Co. KG Toby Marks Norbert Weckerle Oliver Baum Sascha Homeier #ai #artificialintelligence #artificialintelligenceforbusiness

Have you considered the impact of AI-driven search? Learn how AI-driven search can enhance user engagement and ultimately increase revenue. Great people, great topics, great food.

It is always a pleasure working with Latori | Shopify Plus Agentur our dear partner😊 Thanks for such an awesome blog post on how we help brands bring their A-game when it comes to profit-driven merchandising. For our non-Germen readers, here is a translation 👇 Are you struggling to optimally sort and present your products in the Shopify store? The answer is: Kimonix! Optimizing product sorting in your Shopify store is critical to sales success. With Shopify apps like Kimonix, you can better showcase your products in the store and drive higher sales. Features of Kimonix 📊 1. Collection Manager: Automates product sorting based on sales data, inventory, and customer preferences 2. Cross-selling: Recommends related products to increase the average order value 3. Product recommendations: Uses algorithms for personalized product recommendations based on user behavior and preferences 4. A/B testing: Tests different sorting strategies to identify the most effective approaches Pricing and Plans 💰 With Kimonix, you can choose from four pricing models. It starts at $19/month. Our Latori customer fahrrad.de successfully uses Kimonix to optimize product sorting and personalized recommendations, resulting in higher conversion rates and customer satisfaction. You can find out more about this topic in our blog 🔗 https://lnkd.in/eyn4A5WE We would like to thank Jonathan Tousson🔋 for the successful cooperation and look forward to a continued strong partnership. 🙌

“Beyond classic shopper marketing on online marketplaces and in online shops, retail media networks also enable retailers to use their customer knowledge for advertising targeting with other publishers and on other channels, thus improving customer engagement.” As marketers continue to grapple with rising privacy legislation and signal loss, retail media and secure data collaboration will become even more crucial. Writing in ADZINE - MEDIA. MARKETING. TECH., InfoSum’s Chief Operating Officer, Lauren Wetzel, dives into the topic and explains how data collaboration empowers retailers, brands, media owners, and other organizations to deliver omnichannel shopper experiences while protecting privacy. Read more (Article in German 🇩🇪): https://hubs.la/Q025XcSW0 #InfoSum #RetailMedia #RetailMediaNetworks

✨ T-1 to our upcoming - German Speaking - webinar on social conversion! In the age of omnichannel, experience-driven sales and social media, social commerce has become a trending keyword, giving us 1,7bn search results on google. But what is really behind this trend and what organizational changes does it imply for the different teams involved, aswell as their respective KPI? How can you make sure to have sufficient supply to feed the entire omnichannel funnel with social content, and what metrics can you track to measure the ROI of each piece of content collected or created? If these questions speak to you, look no further and register now to learn how to establish your own social commerce strategy in your dedicated webinar 🔽

🎉 Get ready to be blown away by OBI Group Holding's amazing new marketplace! With an expanded range of products, customers can now find everything they need to transform their home, garden, and building projects.   💡 GK AIR has been a trusted partner of OBI, providing personalized recommendations for an optimal shopping experience. We are happy to provide inspiration and customer satisfaction with relevant recommendations in the newly launched marketplace also.   ✔ If you have any questions about personalization or are considering strengthening your business with effective personalization, feel free to contact me here on LinkedIn! #obi #ai #personalization #recommendersystem #recommendation #customercentricity #retail #eCommerce #ai #gkair

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