Christian Raveaux’s Post

Revolutionizing mobile ad targeting 🚀 Jan Gräwen, our CCO, had an insightful interview with ADZINE - MARKETING. TECH. MEDIA. discussing our innovative multi-ID targeting solution and its impressive results in cookieless environments. Jan explained how this approach positions YOC independently from major browser providers, enabling effective sociodemographic targeting across all platforms. 🔎 Check out the full interview for more details! #Cookieless #SociodemographicTargeting #MultiID

🚪 Türchen 10 ✨  Hinter dem Türchen 10 versteckt sich der Rückblick auf einen innovativen Meilenstein aus diesem Jahr.  Details erfährst du beim Öffnen des Weihnachtskalenders, aber so viel sei gesagt: In diesem Jahr haben wir zusammen mit unseren Partnern Ad Alliance, Media Impact und Ströer SE & Co. KGaA einen entscheidenden Schritt in die Zukunft der kontextuellen Werbung gemacht.  #osdatasolutions #osds #weihnachtskalender #adventskalender #data #targeting #postcookie #realtime #contextual #contextualtargeting #bvdw #ovk ____________________________________________ 🚪 Door 10 ✨  Hidden behind door 10 is a look back at an innovative milestone from this year.  This year, together with our partners @Ad Alliance, @Media Impact and @Ströer, we took a decisive step into the future of contextual advertising.  Partnerships and pioneering work for the OVK standard ► Development of the first contextual classifier based on this standard in the German market, which is available across all marketers ► Our contribution to the implementation of the OVK standard: Development of the first contextual classifier based on this standard in the German market, which is available across all marketers Advantages of the OVK standard ► First opportunity for advertisers to book advertising environments via different marketers with consistently high IAB classification quality ► Reduced costs in cross-marketer media buying ► Significantly increased transparency ► Success confirmed by pilot campaign with Omnicom Media Group / Annalect Germany (Omnicom Media Group): Proof of the effectiveness of the standard All marketers who meet the requirements of the standard are cordially invited to join the OVK Classifier. Together we are shaping the future of advertising more efficiently and effectively! #osdatasolutions #osds #christmascalendar #adventcalendar #data #targeting #postcookie #realtime #contextual #contextualtargeting #bvdw #ovk

The second part of Bastian Tinnacher´s contribution to this years´s TGI study 'Beyond Bias' reveals, how UM | Universal McCann GmbH is mastering the challenge of not simplifiying strategically derived audiences "for activation purposes and ultimately base solely on third-party cookies, stereotyped assumptions, or socio-demographic criteria." #Verbraucheransprache #Marketingstrategie #Targeting #cookieless #Segmentierung

Very excited to announce that I will be hosting an Influencer Marketing masterclass alongside Anke Arens at the #OMR24 in Hamburg in May, where we will discuss how it is possible to leverage influencers to achieve both brand and performance goals. If you’re keen to learn more about how to boost your influencer marketing performance then this Masterclass is the one for you! #InfluencerMarketing #CJ

ntvNachrichten reports on influencer scandal 👉 https://lnkd.in/d37MZ6ws In light of the recent scandal involving a high-profile influencer Instagram-Star #ChiaraFerragni, it's increasingly clear that the term 'influencer‘ and as such of course also the wrong term ‚corporate influencer' is accruing negative connotations not only in B2C but also within the B2B sphere. The shift towards 'Corporate Ambassadors' is advisable, emphasizing professionalism and credibility not only in the connotational context but also in regard to the correct logical wording issue. This recent debacle serves as a stark reminder that reliance on transient social media fame can be perilous for brands. Those „experts“ who fail to acknowledge this shift by maintaining and continuously keeping on promoting this dangerous incorrect term are unwittingly exposing their outdated understanding of today's nuanced digital landscape. Let's embrace a more sustainable and respectful approach to brand representation. #CorporateAmbassador #InfluencerMarketing #BrandStrategy #corporateinfluencer #b2binfluencer #falseexperts #populistexperts #oxyomoron

Digital media reklamı - əhatə dairəsinin genişləndirilməsi və məhsulun tanınması, onlayn və oflayn platformalarda satışın artımı kimi ən geniş biznes məqsədlərinin əldə olunmasına qadirdir. Digital reklam ən çətin əldə olunan  və dar hədəf auditoriyasının əhatəsi, hədəfləmənin nəinki cins və yaş qrupları üzrə, həmçinin təyin olunmuş dar ərazi üzrə və hətta əhalinin sosial statusuna uyğun işləmək imkanları yaradır. Biznesiniz digitalda hələ də yoxdur? O zaman, sizin brendinizi çətin rəqabətədavamlı adlandırmaq olar!   -------- Advertising in digital media is able to realize the widest range of business tasks: from increasing coverage and product recognition, to realizing goals such as sales growth on online and offline platforms.   Digital advertising allows you to work with the narrowest and most difficult segments of the audience, target activities not only by gender and age, but also narrowly by territories and even by the social status of the audience.   Is your business not yet in digital? Then your brand can hardly be called competitive!   #wavemakerazerbaijan #digitalmedia #digitaladvertising #digitalreklam 

you need tips and tricks for the peak season? i‘ll got you covered - check out the article below for being ahead of things 🌟🚀

𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗚𝗲𝗿𝗺𝗮𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗴𝗶𝗮𝗻𝘁𝘀 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘀𝗮𝘆 💡 In this episode of digital kompakt, Joel Kaczmarek discusses the best practices in social commerce and influencer marketing. Taking the stage are the leading pioneers that have changed the world of e-commerce in the German market. Give it up for: Yassin Hamdaoui - Douglas Alisa Jahnke - PURELEI Johannes Kliesch - SNOCKS Dominik Dommick - PAYBACK #podcast #socialmedia #socialcommerce #influencermarketing https://lnkd.in/ejvHzhzw

Friendly Reminder to Brands: Beware the customers you seduced over your holiday sale; they are likely what top retail analyst Steve Dennis calls the "promiscuous shopper"... Mixing them in your targeting strategy is risky business, sucking your marketing budgets and/or margins dry. "These shoppers may find our value proposition to be acceptable but not compelling enough for them to buy unless we give them a significant deal. The promiscuity refers to their general unwillingness to be loyal to any brand." - from Steve's excellent book 'Remarkable Retail' Keep in mind when segmenting: Which customers only engage/buy "on promo?"

Believe the hype – major American retailers and grocers are spending big money on retail media networks (RMNs). Walmart has Walmart Connect. Target reaches consumers using Roundel. Kroger has its Precision Marketing network, Albertsons its Media Collective, and who knows how many servers they’ll need to keep all users’ data if they merge? The Dollar General media network has over 90 million unique customer profiles, or roughly 25% of the American population. And 75% of the net retail ad spend in the U.S. is commanded by Amazon Ads. Retail media networks leverage customer data to enable precise audience targeting, maximizing the effectiveness of marketing campaigns. By analyzing data on shopping habits, brands can refine their marketing strategies, optimize product placement, and customize promotions to meet demand. “Retail Media Networks are quickly becoming the next big channel for retailers and brands to spend their advertising dollars,” said Maren Kelly, vice president of marketing at PriceSpider, a leading provider of brand commerce solutions that works with some of the aforementioned retailers. “The industry has already doubled in spend over the last two years and according to Forrester Research, is expected to reach $85 billion by 2026. These retail media networks provide a wealth of untapped data which can be used to provide a full omnichannel experience. Coupled with the growth of shoppable media, all that data empowers brands to let their customers buy anywhere they choose.” Source: Food Institute #martech #adtech #ecommerce #retailmedia