Andreas Briese’s Post

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Country Director YouTube Germany, Regional Director YouTube Central and Northern Europe at YouTube

I have to confess that I have been nervous: Standing on this massive stage in front of an 11k people audience and speaking to no one less than Mateo Price, Chief Strategy Officer of MrBeast. 🤯 What a beast of an experience… 😉 During our interview on the OMR Conference stage this Tuesday, Mateo shared fascinating insights on how AI is transforming their creative process. My biggest three take aways: 1. Mateo outlined their creative process, spanning ideation, design, production, editing and localisation. AI tools are already being utilized broadly! 2. AI’s biggest benefit is saving time: As MrBeast reinvests every single dollar back into new video production, their main constraint is time. AI tools enable  them to work faster and more efficiently. 3. Their favourite AI tool is Aloud, Youtube's dubbing feature, and multi-language-audio: MrBeast's content is already available in 15 languages around the globe. And now the best news of the week: Soon, there will be a 16th language available – GERMAN! 🎉 This is a perfect example of what I believe: AI will significantly enhance creativity. 💪 At YouTube, we're thrilled to see how top content creators like MrBeast experiment with AI tools. At the same time, we at YouTube are committed to develop AI responsibly. This means carefully considering potential benefits while proactively assessing and addressing challenges and risks. We adhere to our principle-based approach and collaborate closely with industry partners. ➡️ What was your favourite talk at #OMR24?  Let me know in the comments! #OMR #AI #Creators #YouTube #CreativeAI

Michael Krause

General Manager Europe (in transition) at Spotify

2mo

The conference stage at OMR definitely hits differently. Kudos that you managed it so well. 💪🏻

Thank you so much for being part of the OMR Festival 2024. It was a blast and a pleasure to have you! 🖤🚀

Justus M. Bär

Product Manager bei YouTube

2mo

Mateo Price thanks for stopping by in Zurich & great to see you on stage with Andreas Briese!

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