Mark Pohlmann’s Post

If AI can create it, consumers don't need it from you, me, or anyone else. I am convinced that if you’re creating content with AI, you’re creating the wrong content. The job is no longer just create content and smear it across the internet. The job is to create content that *only* you can create. (H/t to Jay Acunzo for leading this charge.) AI is going to take over transactional information exchange. And that's a really good thing. Everyone hated creating that stuff anyway. So, if you don't want to be replaced by it, create things that it can't. #plantyourflag

The key to being creative with AI is to Think Counter-Intuitive 🤖✨ I've seen writers struggle to create captivating content with AI. The reality is, AI won't give you anything entirely new—it learns from the data it's fed and your behavior, but it doesn't think like a human mind. However, that doesn't mean AI can't help you think, research, and produce something original. It's true that AI excels at generating commodity content, but it can do so much more. So, what's the best thing AI can do at its core? It answers your questions. Next time you want to create a blog post or any content, ask your AI to generate counter-intuitive ideas. For example, ask: "What is completely false regarding this topic but highly anticipated?" "What are some counter-narrative opinions on this topic?" "What are some outdated beliefs about this topic that are still widely held?" Expect the unexpected and let AI challenge your thinking. You'll be surprised at the creative possibilities!💡 #aiforcontentcreation #contentwritingtools

It’s the question on every founder’s mind: Will AI content hurt my Google search rankings? Here’s the short answer: maybe. Don’t: copy-paste a blog produced by ChatGPT and post it on your website. Do: Use the E-E-A-T model. The model, which Google favors, stands for: - experience - expertise - authoritative - trustworthy Google will use these indicators to learn whether your posts are worth promoting. AI in content creation is not about replacing human creativity but augmenting it. As we move deeper into this AI-integrated future, balancing AI's efficiency with human insight and authenticity will be important to stand out. What’s your take? Do you think AI content has a negative effect on search rankings? P.S. - Get some value? Follow me for daily posts.

Bhavneet Singh Aurora sir, even d true AI u r talking about 'll b an upgraded version of current AI. Afterall, what tracking trends, events, people n incidents is? Intelligence at d fundamental level is generating maximum insight from minimum inputs. Our parameters of terming AI as intelligent or for that matter our entire notion of counting decisions n ideas as intelligent, z based upon d false premise of minimum deductions from maximum information. Let's not term information processing at any speed as intelligence. AI will soon reach d stage where it can track trends n draw up conclusions, most of us 'll consider intelligent. That's not far. The real question would be whether v as a society can accept everything that a "rational" machine logic will throw up. V hv already hit roadblocks in allowing journalists do all d stories they find journalistic enough. Social, political n market "moralities" take precedence over editorial decisions. In many cases, v hv accepted them as normal. Which it, often, is not. AI will pose some very hard questions for humans 2 answer. And, let's not forget that many of our moralities (including in newsrooms) r actually "elite" moralities, conscientious superstructures shaped in partnership with market & political leaders - 2 serve a few over d larger interest of d same masses, they vow 2 serve. Hence, d real question wud b whether v hv d integrity 2 create legal, scientific n market checks n balances 2 ensure that machine logic z not corrupted by our vested interests. D domain of human morality cannot b coded. But, machine morality can b coded & it can create "institutionalised" structures of silence which can end up suffocating whatever we ought 2 consider as intelligent. In brief, as a society, v r not yet conscious enough 2 hv even current AI, let alone anything better than this. Having said that, d silver lining z that machine will still b far more predictable than any human being. If v r able to at least have a critical mass of collective intelligence to shape mass opinion towards greater social responsibility, v ll b better off. Without that, greater power in d hands of few irresponsible people, willing 2 use every loopholes in d rulebook 2 their personal advantage, will lead 2 catastrophic contradictions. On a philosophical note, if God could not create anything closer to himself despite everything being a manifestation of God himself, there is going to be no AI which will be intelligent enough to be more intelligent than the men who create them. They will always have the loopholes which a few can figure out and use it to their immense advantage. With greater power, the use or misuse will be greater. Do v hv those few men & women with d integrity 2 b not just not corrupt, but d integrity 2 b incorruptible? If at all v hv, v hv no clue who they are & we certainly do not have d structures to give them d full scope they deserve. Can machine help get any closer there? No, never, ever.

From whatever I have read so far about artificial intelligence and it's abilities, I don't see it as true AI. Most of it revolves around rewriting already available content on the internet. Thus, you have tools that are working on set templates or are creating summaries of content already available to cater to a growing population of people who have no interest in reading long form copy. True AI, according to me and in the context of the digital newsroom, would be one that can function independently. Current AI is not true AI. Stripped down to its base, it is just an algorithm, a programme that is self-driven on a loop depending on inputs or signals that it receives from different sources. These sources can be extant on the internet or the information can be fed in manually to the computer as a response to certain prompts or questions. In a journalistic sense of things, especially where the digital media world is concerned, true AI would be able to track things, events, people, incidents, find correlations between isolated incidents and write out a detailed story on the topic. In that sense, a true AI system would then be akin to a "living, breathing organism or piece of technology" that would be able to track, write and modify stories in real time depending on the information as it flows in. It will also be able to generate the stories depending on the bias presented both by the agency which is employing that AI tool or depending on bias presented by the reader in his/her reading patterns. A true AI system would also mean a longer shelf-life for news stories on the web with the possibility of them being brought alive or back into circulation depending on updates on or about the story. #ai #aicontent #artificialintelligence #digitalnewsroom #aicontentcreation #aicopywriting

#AI has become one of the worst plagues to creativity that I can think of. In the last year, I've seen great writers who I personally admire have their work falsely detected as AI generated. The most brilliant creative minds are having their work strip-mined off the internet by AI tools and are then getting accused of supposedly using AI to generate their work. Meanwhile, many online gurus are preaching ways to make money by generating and spamming AI content on channels like YouTube and even LinkedIn. There is just an overwhelming amount of shitty content being generated every second of every day and we're all drowning in it. I can't count the number of AI generated pieces of crap I've come across on LinkedIn whenever I add to a collaborative article. It's almost as if 90%+ of the contributions are AI generated. What's worse than AI generated content is that it seems much of the marketing fraternity has tried to combat this deluge of AI content by relying on equally useless AI detection tools. It's an absolute nightmare, and I hate that I'm going to have to live with this for the rest of my career.

(Content + commenting) x AI = ? 1. Almost noone wants to make content, they just want the result of producing content: fame, acknowledgement, and eventually clients and bigger income. 2. Almost noone wants to interact in comments, they just want the result: traction, attention and eventually clients and bigger income. So we may soon live in a world where AI produces and posts content, and another AI reads it and makes clever comments. What will humans do while this will be happening? Let’s wait and see! 😅

The way we do research is changing and will continue to in the years to come. Current way: We google whatever we’re looking for and then look through multiple websites until we find the information we want. New way: We type in whatever we want to know and AI will feed us exactly what we’re looking for. No more reading through useless websites that are only there because they’re paying to appear first in a google search. This will change the internet game forever. Companies will not have direct access to user data anymore. Who will be loging into your website? A robot - AI. User data will be farther away from companies, and SEO the way we know it today will disappear. How do you think the new model will look like?

Google isn't against AI content. The problem is that AI content doesn't give people what they need. It leaves out important details. It’s not really helpful. And that's why it doesn't do well online. It's not the AI's fault. The problem is that people don't work enough on it. They should make it better and more useful. That’s the real challenge.

AI won't save you! I loved this small drawing that reflects so well the world we live in... A lot think that AI will erase all the jobs... but here a quite good example of the contrary! AI won't save you because you still need STRATEGY to create good content! If you are not listening to customers, looking for deep insights that resonate with them, even with the "Magic of AI", you won't succeed. For my friends in Healthcare (but also for all the marketers), remember to really create your content based on your customers needs... not on your product benefits or whatever comes out in the AI! AI can generates you almost infinite content ideas but you still have to put strong inputs in the platform. AI isn't your savior... It is a tool, and like any tool, it requires an operator! #AI #digital #Marketing #sharingiscaring