Lisa Colantuono’s Post

💡 AAR Partners' new biz POP UP tip for those playing in this fast moving ad world of pitching and prospecting... ❓ How should agencies be effective in New Business Pitches?! 🤔 Want more new biz insights, counsel, trends, pitch tips and lots more? 📢 Ask about AAR Partners Agency Growth Program. lisa@aarpartners.com #newbusiness #pitching #prospecting #agencies

On this Independence Day, let's renew our commitment to a united and prosperous America. Freedom is a precious gift; let's cherish and protect it. The same sentiment applies to new business. Winning takes work (the way our forefathers worked to win independence) but keeping the client takes committment, sacrifice and partnership (the way 56 Americans pledged their lives to keep the freedom won). (Yes - this is an extreme analogy but worth highlighting what it takes to truly make a difference.) HAPPY FOURTH OF JULY from all of us at AAR Partners! May God Bless America… #agencies #brands #newbusiness #independenceday

Just a quick reminder for marketers that in today's rapidly changing cultural landscape, brands must cultivate a culture of adaptability to stay relevant and successful. This article from Rolling Stone outlines 10 key strategies to adapt to evolving trends including: 🎯making experimentation a core value 🎯trusting the expertise of the team 🎯encouraging continuous learning 🎯embracing a mindset of flexibility These four vitals allow brands to stay attuned to industry trends, and quickly pivot to capitalize on emerging opportunities. Of course it's helpful to distinguish between short-⁠term fads and long-term shifts to invest in sustainable changes rather than chasing fleeting trends. Overall, the strategies provide a comprehensive and practical approach to building a culture that can thrive amidst constant change, which will be essential for brands navigating the dynamic cultural landscape of the future. #marketing #brands #trends #culture

AAR Partners' MAD WOMEN "Cocktails and Tales" is back for its 8th annual event on Tuesday, July 16th at 5:30PM EST in NYC! We have 25 Mad Women joining us so far... don't miss the event but please RSVP. If you'd like to join us this year for a fun few hours to have a drink, grab a bite, tell tales, and toast to all the Mad Women in advertising, we'd love to have you join us. Please RSVP here 👇 (no later than July 10): https://lnkd.in/gDqHAEdB We're continuing to support the Creative Spirit US Foundation: an organization devoted to creating intregrated employment opportunities for individuals with intellectural disabilities. Kindly consider a small donation here 👇 https://lnkd.in/g3iaEYKb We look forward to celebrating all the women in adland who make history everyday! #agencies #marketers #newbusiness #advertising #cocktailparty #charity

“Playing” agency search consultant may sound easy. But finding the perfect agency partnership in a universe of 14K+ advertising agencies in just the USA is no easy feat. AAR Partners has not only been managing agency reviews for more than four decades, but we take pride in forging mutually beneficial partnerships that outlast the industry average and show ROI in <18 months (and often much less). We're proud to report some outstanding results with one of our forged partnerships between Energy BBDO and Brown-Forman and they're still going strong three+ years later! We’re in the business of “relationships first” and that’s where AAR Partners starts… We understand the importance of placing an emphasis on character, chemistry and compatibility to be sure the foundation for a long-term and successful relationship is solid and speed to market is accomplished. Although anyone can "play" agency search consultant, finding the perfect agency partnership is never an easy task. It takes depth of agency knowledge, relationships, insight, adaptability and respect that comes with decades of managing agency reviews. Take a peak at the results from our review for Brown-Forman. Check out our client testimonials on our Wall of Love 👇 https://lnkd.in/eAgNb5_s Thinking about an agency search? Pop us an email at lisa@aarpartners.com or kim@aarpartners.com #agencysearch #newbusiness #cmo #marketing #marketers #brandmarketing #brand #brandgrowth #clientpartnership #agencypartnership #advertising #advertisingagency Association of National Advertisers CMO Council The CMO Club Forbes CMO Network

Interesting points by Anastasia Pavlova regarding the CMO's short tenure. I'll add in a few more: 🎯Lack of alignment with CEO - If the CMO's vision isn't supported by leadership, it can hinder their ability to implement effective strategies and lead to frustration. 🎯Friction with the CFO - If the CFO isn't marketing savvy there will be a constant battle for needed funds. 🎯Disconnect Between Marketing and Business Goals - When marketing initiatives fail to translate into clear business results (increased sales, brand awareness), it can lead to frustration from the board and ultimately, the CMO's departure. 🎯 Lack of Support and Resources - Without adequate resources (budget, personnel, technology), CMOs may struggle to achieve desired results. 📢 Agencies... By addressing these critical shortcomings with the CMO, you can help companies can create a more supportive environment for CMOs, leading to longer tenures and ultimately, more successful marketing strategies and stronger client-agency partnerships! #agencies #newbusiness #marketing #brands #marketers

ADWEEK's "advertorial", Inside Search Consultants' Changing Processes to Connect Brands With Agencies written by Olivia Morley has sparked some interesting conversation and ruffled some feathers. Although I wasn't asked for my POV as part of one of the original agency search consultancies in the industry for almost a half century, I'm going to share it here in my video response to this rather misleading piece which is a surprise for such a topnotch industry publication. Sit back and grab a snack since this is no short response! Atlantic New York, Bakery Agency, Something Different, Six+One, Cornett, L&C, LAUNCH PARTY, Mischief @ No Fixed Address, Pereira O'Dell, AAR Partners, Kim Hunt, Mark McMullen, Jessica Branson, George Weyrauch II

Welcome to AAR Partners' Brand Bites for Marketers... 🤔 This 90 second clip focuses on a popping marketing trend for brands. Please share your comments below. 👇 #brands #marketers #marketing #aarlisa #agencysearchconsultancy #marketingtrends

Business Insider sums up two hot topics at Cannes Lions International Festival of Creativity I talk about with agencies constantly during our AAR Partners’ consultative chats. I’ve said it for years and I’ll say it again… We are in the business of relationships first and emotionally engaging creativity comes from humans! We are the marketers and AI is the enabler. #relationships #agencies #brands #marketers #creativity