Episode 4 - CPG Work Session Preview: Inside the Review

Being a fly on the wall during the debriefing and decision making meetings of agency reviews… it’s what every new business executive dreams of. 

That’s why I’ve decided to share what’s being said behind closed doors of client meetings without naming names– to help agencies improve their pitch process and land more clients. 

In our fourth episode of this series, Inside the Review with AAR Partners, I’m going to talk about work sessions from a creative review for a CPG brand.

This episode covers the client’s word for word feedback to AAR Partners after each of the finalists’ work sessions and some clarification questions that the client had after the sessions.

Remember, Inside the Review with AAR Partners is shared exclusively with AAR Growth Program Partners and the intention is to share exact feedback and discussions between the client and AAR Partners with you to help your agency with its next review.

Not a member and want access to this exclusive content? Learn more about the program and contact us to join here!