Lisa Colantuono’s Post

Ask any ad agency leader, and you’ll probably hear how much they hate RFPs. It’s disruptive, costly, mismanaged, unfair, and many other NSFW comments. Why not win before the RFP, before the pitch? Let me explain. https://bit.ly/3PSvkPK Find answers to this and much more. #LetsGrow! Agency Growth Consultant #adagency #prospecting #leads #sales #newbusiness agency growth consultant

If you're ever pitching against more than 2 other agencies, you don't control your sales process. If I was told I was pitching and there were more than 3 agencies competing, I'd politely decline. If I knew I could bring real value, I'd spend that pitch period reaching out to their competitors. And I'd be sitting in front of at least one them before the pitch process was over. All while the other agencies were eating time, cutting prices and begging for work that they are odds on not to win. If more than 50% of your new business leads come from brands asking you to pitch in 'competitive' pitches, you're in for some peaks and troughs over the next 2 years!

Ask any ad agency leader, and you’ll probably hear how much they hate RFPs. It’s disruptive, costly, mismanaged, unfair, and many other NSFW comments. Why not win before the RFP, before the pitch? Let me explain. https://bit.ly/3PSvkPK Find answers to this and much more. #LetsGrow! Agency Growth Consultant #adagency #prospecting #leads #sales #newbusiness agency growth consultant

Have you read my monthly Ad Agency New Business Newsletter? Level up your new business skills. Subscribe now to get ahead of the rest. It's free but could be worth millions! ⏩ 10 Essential Tactics for Growth ⏩ Winning the battle for new clients ⏩ Uncovering Your Agency's Unique Difference https://lnkd.in/eKyXTZcd #LetsGrow! #adagency #prospecting #newsletter #winclients #growth agency growth consultant

Have you read my monthly Ad Agency New Business Newsletter? Level up your new business skills. Subscribe now to get ahead of the rest. It's free but could be worth millions! ⏩ 10 Essential Tactics for Growth ⏩ Winning the battle for new clients ⏩ Uncovering Your Agency's Unique Difference https://lnkd.in/eKyXTZcd #LetsGrow! #adagency #prospecting #newsletter #winclients #growth agency growth consultant

Planning your 2024 ad agency's new business strategy? Want to know what your prospects are looking for? Need insight to inform your plan? Check out my BD Insights page for a collection of posts that may have your answers. https://bit.ly/3v9HaLf #LetsGrow! #adagency #bdinsights #messaging #prospecting #prospecttips new business consultant

Planning your 2024 ad agency's new business strategy? Want to know what your prospects are looking for? Need insight to inform your plan? Check out my BD Insights page for a collection of posts that may have your answers. https://bit.ly/3v9HaLf #LetsGrow! #adagency #bdinsights #messaging #prospecting #prospecttips new business consultant

Planning your 2024 ad agency's new business strategy? Want to know what your prospects are looking for? Need insight to inform your plan? Check out my BD Insights page for a collection of posts that may have your answers. https://bit.ly/3v9HaLf #LetsGrow! #adagency #bdinsights #messaging #prospecting #prospecttips new business consultant

Effective differentiation is standing apart from the competition, one of the most significant challenges for agencies. Too many agencies define themselves in a way that makes them look and sound the same. How can a marketer tell the difference? https://lnkd.in/eZvnRHwc I can help. #LetsGrow! #adagency #agencynewbusiness #winnewbusiness #prospecting agency growth consultant

Why do people fail at pitching? it's crucial to remember that clients aren't looking for a sales pitch - they're looking for solutions. Instead of bombarding them with promotions, focus on providing valuable insights and information that can genuinely help them. #ThoughtLeadership #ClientCommunication #Tipoftheday