AAR Partners

AI has revolutionized how businesses operate, but it isn’t magic. AI is only as good as the user. In our latest guest blog post, Will Claflin, VP and Director of Creative Content at Fuseideas talks about unlocking the transformative power of AI in creative content with patience and a point of view only you can bring to the table. Discover how AI can elevate your brand's storytelling and engagement strategies. Check out the full article here 👉 https://lnkd.in/ejy3z2-3

How do you land new business with brand marketers at Fortune 500 companies?.. And when you manage to pull it off, how do you maintain a strong thriving relationship that keeps both sides happy year after year? That’s exactly what we intend to uncover in our latest Agency Growth Program exclusive series, CMO smAARt Talk. Listen in to this short clip from our latest episode as Lisa and Valerie Vargas, SVP of AT&T, talk about capturing the attention of new CMOs in the market and what creates a great agency relationship from a top brand marketer’s perspective:https://lnkd.in/equeBxKm

On this Independence Day, let's renew our commitment to a united and prosperous America. Freedom is a precious gift; let's cherish and protect it. The same sentiment applies to new business. Winning takes work (the way our forefathers worked to win independence) but keeping the client takes committment, sacrifice and partnership (the way 56 Americans pledged their lives to keep the freedom won). (Yes - this is an extreme analogy but worth highlighting what it takes to truly make a difference.) HAPPY FOURTH OF JULY from all of us at AAR Partners! May God Bless America… #agencies #brands #newbusiness #independenceday

Business Insider sums up two hot topics at Cannes Lions International Festival of Creativity I talk about with agencies constantly during our AAR Partners’ consultative chats. I’ve said it for years and I’ll say it again… We are in the business of relationships first and emotionally engaging creativity comes from humans! We are the marketers and AI is the enabler. #relationships #agencies #brands #marketers #creativity

The strongest and most successful relationships communicate often, treat each other with respect, and keep the relationship in check… It’s no different with client-agency relationships. Regularly evaluating your marketing agency partnership is crucial for brand success, and periodic assessments ensure alignment with your goals in a constantly changing market. That’s why we’ve compiled a CMO checklist for optimizing your agency’s performance and navigating complexities. Take a closer look at our ungated CMO checklist here: https://lnkd.in/eP-6bCAP

72% of brands could disappear tomorrow and no one would care. It isn’t enough to show up at the right place and time and consumers who don’t care what you have to say won’t respond, even if you reach the right audience. Listen in as Lisa talks with CEO Sarah Collinson and Dan Lucey CCO and Co-CEO of Havas Creative Network New York to discuss what's important to consumers… and maybe more importantly, what brands might think motivates consumers, but has no meaning to them: https://bit.ly/3WqHXqD

No business can survive without generating leads... But "how" is the million-dollar question? Listen in as Lisa Colantuono talks about lead gen in her latest Agency Growth Program exclusive New Biz Quick Tip. Get exclusive access to new business tips and industry insights by joining our exclusive Agency Growth Program membership: https://lnkd.in/ghFnHkgX

AAR Partners, a national agency search consultancy since 1980, is continuing to build on its industry-leading mission of “reversing the search” for marketers and agencies alike by announcing its newest team member… Jessica Branson. In her role, “Jess” will spearhead AAR Partners’ newest division, brand growth consulting, to help marketers with strategic growth priorities. 📈 We are expanding on our modern vision with our newest division by helping marketers tackle brand challenges, exceed growth goals and set them up for greater success with agency relationships. 🤝 This is an exciting time for AAR Partners as the company expands from its roots as a search consultancy by offering growth consultation to both agencies and brands to expand successful businesses. In the meantime, help us give a warm welcome to Jess, who is a "brand builder and growth marketer" with over 25 years of experience on both the agency and brand sides of the business! 👏

Your brand story may be meaningful to your team, but how do you build a brand story that consumers actually want to hear?... As Bob Froese says, “Who cares?” In this AAR Partners On Purpose Podcast episode, Lisa Colantuono meets with Bob Froese, Founder & Chief Creative Officer of the creative agency Bob's Your Uncle. Tune in to listen in on their discussion about captivating your audience with a brand story they'll genuinely want to hear: https://lnkd.in/gD286fTb

In today's marketing scene, AI is the “popular fixation”, and human touch is often overlooked. By taking a step back and prioritizing authentic engagement, brands can foster trust, loyalty, and deeper connections with their audience. Take a look at our latest blog, “Human Engagement is the Key to Brand Marketing” here 👉 https://lnkd.in/eJDEneRs