About
Articles by Anastasia
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The CMO Tenure Crisis: Why Top Marketers Don’t Stick Around
The CMO Tenure Crisis: Why Top Marketers Don’t Stick Around
By Anastasia Pavlova
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4 Spooky Secrets for Skyrocketing Revenue
4 Spooky Secrets for Skyrocketing Revenue
By Anastasia Pavlova
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Is The Long-Term CMO/CRO A Thing of the Past?
Is The Long-Term CMO/CRO A Thing of the Past?
By Anastasia Pavlova
Contributions
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What are the common pitfalls and challenges of launching a new product and how do you overcome them?
A Tier-1 product launch involves a cross-functional team from all GTM functions: Marketing, Sales, Product Management, Customer Success. Ideally, a dedicated Program/Project Manager orchestrates the launch, but often those responsibilities fall on Product Marketing. Mature organizations have a formal Market Requirements Document (MRD), authored by a Product Manager, that spells out target market size, customer profile, competitive landscape, revenue/profit projections, product features and benefits, business and technical requirements, assumptions and risks. An MRD is critical for Marketing to update the website, develop Demand gen programs, PR/AR initiatives, sales enablement materials (sales decks, demo videos, datasheets, FAQs, scripts)
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How do you segment customers ?
The are multiple ways to segment your customers for retention, depending on your goals and hypotheses. Start by clustering your customers by revenue, size, repeat customer, strategic, by industry, territory, maturity level, and engagement. If you have tools like Gainsight, segment based on their temperature score, which already accounts for multiple criteria. Another way to segment customers is by using RFM framework. R= Recency: How long has it been since the last purchase? F=Frequency: How often has the customer purchased from you? M=Monetary (Value): How much did the customer pay? Your most loyal customers are those with high RFM. Customers with high F and M in the past but low R, are “At Risk”, and you want to focus your efforts there.
Activity
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We did it! Today, LipDub AI hit a major milestone: 120 HOURS of video content generated and over 5,000 videos produced! HUGE shoutout to our…
We did it! Today, LipDub AI hit a major milestone: 120 HOURS of video content generated and over 5,000 videos produced! HUGE shoutout to our…
Liked by Anastasia Pavlova
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This is a good article for those that are starting or considering selling their products or services into the US Government. As the CEO of a company…
This is a good article for those that are starting or considering selling their products or services into the US Government. As the CEO of a company…
Liked by Anastasia Pavlova
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I love seeing you on the cover DDD (Dan Dal Degan) sharing your SaaS sales leadership insights and experiences. It's also great hearing about your…
I love seeing you on the cover DDD (Dan Dal Degan) sharing your SaaS sales leadership insights and experiences. It's also great hearing about your…
Liked by Anastasia Pavlova
Experience & Education
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Coretelligent
View Anastasia’s full experience
See their title, tenure and more.
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Courses
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Salesforce Management and Channel Strategy - EWMBA - @Haas School of Business
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Strategic Pricing Management - EWMBA - Haas School of Business
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Honors & Awards
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Marketo Marketing Nation Revvies Finalist
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So proud of being chosen as one of the finalists for two 2019 Marketo Revvie Awards: The Marketing Executive of the Year and The Dream Team. #demandgeneration #ABM #marketo #adobesummit #MKTGNation
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Bronze Telly Award
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Telly Award for the Roxio Game Capture web video trailer featured in the “Leave your legacy. Keep the cash.” video contest in partnership with Ubisoft and Machinima.
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Microsoft Special Recognition Award
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Microsoft Global ISV Consumer Partner of the Year Special Recognition Award for Sonic Solutions in the launch of Windows Vista
Languages
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Russian
Native or bilingual proficiency
Recommendations received
11 people have recommended Anastasia
Join now to viewMore activity by Anastasia
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Ready to dive deeper into the future of biomanufacturing? Our next webinar on the critical role of strain engineering is just around the corner!…
Ready to dive deeper into the future of biomanufacturing? Our next webinar on the critical role of strain engineering is just around the corner!…
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Excited to be Obsessed! Base - Customer Led Growth
Excited to be Obsessed! Base - Customer Led Growth
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Crack the code of LinkedIn monetization - here's the strategy I used to close $100,000 + in 6 months: P.S. If you like this post and comment…
Crack the code of LinkedIn monetization - here's the strategy I used to close $100,000 + in 6 months: P.S. If you like this post and comment…
Liked by Anastasia Pavlova
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I'm always incredibly proud of Synonym's team and our accomplishments, no matter how small or trivial they may be. But some days our steps towards…
I'm always incredibly proud of Synonym's team and our accomplishments, no matter how small or trivial they may be. But some days our steps towards…
Liked by Anastasia Pavlova
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Watch new UC Berkeley Chancellor, Rich Lyons, former dean of Berkeley Haas, deliver his first-day message to the community. "I couldn't be more…
Watch new UC Berkeley Chancellor, Rich Lyons, former dean of Berkeley Haas, deliver his first-day message to the community. "I couldn't be more…
Liked by Anastasia Pavlova
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