Lisa Colantuono’s Post

The same can be said for media agencies - as the big networks increase their profits by skewing even more of their staff to be less experienced - the media craft suffers - and so then do the clients of these agencies and the businesses that they work in. https://lnkd.in/gmVKpgiK

If you work for a marketing agency, you hear this question all the time. There’s something about the advertising industry that intrigues people. It’s smart. Sleek. Sexy (sometimes). And it’s filled with charming, somewhat zany professionals who know how to market ice to an Eskimo. And yet, to lump all ad agencies under one identity would be a farce; no two ad agencies are the same. While some focus on traditional advertising, other niche firms solely offer public relations, digital marketing or social media services. At Oceanic, we do it all, because, well, if it doesn’t all work together, it doesn’t work!

Whether purpose advertising is funny or dull asks the wrong question. 99% of all advertising is dull. Boring. Unfunny. Forgettable. The Bell Curve applies to advertising creative as much as it does to any endeavor. The real question is, are creatives more interested in doing purpose advertising than selling Pop Tarts, tooth paste, diapers or snow tires? One is perceived to be sexy and cool. The others aren't. Do creatives want to be remembered for doing good or selling items in the grocery story? Can you do both? Perhaps. But I want proof that you have the chops—and the ambition—to seriously move the sales needle on toilet paper first. That's why brands hire us. https://lnkd.in/guBDqevg

Advertising agencies are 🌟creating buzzworthy campaigns for brands, but often, contracts or endless approval processes stop them from showcasing their work. 😔 Fear not! Even if you can't shout about your client projects, there are plenty of avenues to promote your agency. Check out my recent piece on Fast Company for five savvy strategies. #Advertising #Marketing #AgencyLife #Promotion #FastCompany #PR #PublicRelations

As someone who runs an agency, we live in a world of deadlines, deliverables, and the constant push to exceed expectations. But in this pursuit, it's easy to forget one crucial thing. That is the power of a "no." While saying "no" to clients might seem counterintuitive, it can actually strengthen your relationship by setting clear expectations and onboarding projects that fit your expertise. Do you think the advertising world has failed its people? Read here for more. #Advertising #ClientRelationships

🔺🚧🔺 Marketers are over complicating things. If you want the British public to look at your ad, all you need are a few cones. 🔺🚧 🔺 Warning. I've been writing again. This follows hot on Waitrose & Partners's/Saatchi & Saatchi UK wonky billboard and Specsavers's crashed van, being the proverbial LinkedIn content catnip. I draw some comparisons between these stunts and earlier award-winning work from the likes of O2 (Telefónica UK)/VCCP and Hiscox/Uncommon Creative Studio to conclude... with a cone, a brand be grown. I even spoke to an dark arts strategist who's been known to get in the cone zone. Give it a read and, of course, do more special builds. Because, they're better than whatever else you'd be doing. Also a shout-out to Richard Shotton's 2015 Pratfall Effect on Medium which I dug out. This obsession was also sparked by Ed Palmer's fine words from last week. https://lnkd.in/eWHjFaJ9 Let me know what you think, and if there are any other common sense tactics we could all do with repeating. #Advertising #Marketing #Creativity #Outofhome #Opinion https://lnkd.in/esk2Rc_H

I love Kyle O'Brien's recent coverage around ambitious creative ideas. Today's Adweek feature dives into whether the "big idea" that helped put advertising on the map decades ago is still alive and well. “A big idea is basically telling a story, and storytelling is how people absorb and understand things. Now you have so many outlets and so many channels and so many ways to distribute messages. It’s like a pyramid of marbles. What holds it together? A big idea. But if you don’t have a big idea, all these things scatter on floor as unconnected, random dots that don’t make sense to people." —BBDO Worldwide's David Lubars on the big idea. Kyle spoke with Party Land's Natalia Fredericks, Special U.S. Kelsey Hodgkin, Omelet's Thas Naseemuddeen, AMP Agency's Michael Mish, and Anomaly's William de Lannoy for the piece, which also has some great advice on mistakes you don't want to make when formulating big ideas.

Meet the Trailblazer: Tamara Alesi (CEO of Mediaplus Group) 🚀🌟. Discover how she's shaking up the marketing and advertising scene, one groundbreaking idea at a time. Read our article to be inspired by her journey of change and innovation. 🔥📈 Read Here: https://lnkd.in/dapq3eWJ #marketing #advertising #marketingandadvertising #marketingleaders #businesswomen

The hype. The buildup. The anticipation of seeing the best of the best take the field to display their prowess and professionalism. So, which ads scored in the eyes of our staff? Read our latest blog: https://lnkd.in/em227qsp #blog #superbowl2024 #superbowlads #agency

2023's advertising has pushed creative boundaries VERB | powered by Croud's Amy Butterworth weighs in with other experts on the best campaigns of the year, and what they indicate about future industry trends 👇