Lisa Colantuono’s Post

A common complaint about advertising agencies is paying the expensive management fees. Some are more expensive than others, and usually the price is reflective of the quality of work you’ll see from that team. The way I see it, the right advertising agency will be worth it because you get to work with a highly specialized team of professionals. At Logical Position: ☑ We share knowledge and experiences across our teams  ☑ We are exposed to many different businesses and industries  ☑ We learn about areas outside of our specific expertise  ☑ We partner with other incredible companies that help us add more value  ☑ We have dedicated teams and individuals that specialize in specific areas, which allows us to produce a higher quality of work  ☑ We receive better support from our partners than you might receive as an individual  ☑ We get access to betas and have the “inside scoop” on where the industry is headed I could go on. I’m just here to say, the right agency is more than just your individual POC or team. The right agency is a collection of thought leaders, experiences, and knowledge. #advertising #advertisingagency #ppc #digitaladvertising

How Brands Can Have Successful Agency Relationships [Part 1] via @sejournal, @coreydmorris If you're working with a marketing or ad agency, or about to, there are 7 key aspects to have a successful client/agency relationship. The post How Brands Can Have Successful Agency Relationships [Part 1] appeared first on Search Engine Journal. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗮𝗿𝗲𝗮!

How Brands Can Have Successful Agency Relationships [Part 1] via @sejournal, @coreydmorris If you're working with a marketing or ad agency, or about to, there are 7 key aspects to have a successful client/agency relationship. The post How Brands Can Have Successful Agency Relationships [Part 1] appeared first on Search Engine Journal. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗮𝗿𝗲𝗮!

Both brands and agencies can spend around $400,000 each on agency reviews... These hidden costs are reflected in a recent report by the Association of National Advertisers and 4A's. Explore a breakdown of this report and potential solutions to mitigate these costs in my article published on Forbes Business Council. #agencypartnerships #agencyreviews https://lnkd.in/dtqH8nVF

Finding balance in the constant evolution of marketing is essential for both ad agencies and customers. Seb Joseph reports that as "performance" overtakes "brand," ad agencies are once again "re-tooling". Digiday #marketing #marketingmatrix #advertsing #adagencies

Why CMOs must shift their mindset and focus from “Which agencies should I hire?” to “How can I operate to embolden agencies to succeed?” — no matter whom a brand partners with. Great article which I agree and support published by Bruno Gralpois and his firm AgencyMania Solutions - #advertisingagency #mediaagency #digitalagency #cmo #marketing #admatch https://lnkd.in/eq_A5aqu

Ad Agency Prediction for 2024 The competition to acquire customers for your agency will be more intense. Few reasons why : – Competitor agencies offering cheaper rates. – Constantly evolving marketing industry. – Saturation in the markets. Brands looking to outsource their marketing will probably have multiple different agencies to choose from. So if you are looking to grow your client list, Your primary goal should be to figure out a way to stand out from the crowd. In an effective & scalable way Thoughts? P.S- Happy New Year :)

How much has your agency contributed to the growth of your business? is a question asked in SCOPEN research. Responses have enabled AGENCY SCOPE to determine that creative agencies contribute just slightly under 30% to their client’s business growth, while media agencies are contributing just under 34%. #agencies #growth #marketers #marketing

🤝 Finding the Perfect Ad Agency Partner? Here's Your Checklist! 🌟 Selecting the right advertising agency is more than just a business transaction; it's about forming a meaningful partnership. Our latest guide sheds light on the Top 10 Questions you absolutely need to ask before making that crucial decision. 🔗 Discover the questions and much more: https://lnkd.in/eX9EsnAb Missed any of our previous insights? No worries! Dive into our archive and stay ahead in the marketing procurement world. Let's thrive together! #AdAgencyPartner #MarketingInsights #ProcurementWisdom https://lnkd.in/e9xhsfzd

Discover the essential questions you should pose before joining forces with an advertising agency. From understanding their core expertise to ensuring a transparent pricing model, this guide will arm you with critical insights to foster a fruitful collaboration. Dive in to ensure you choose a partner that aligns perfectly with your brand's vision and objectives.