Laura Correnti’s Post

2 minutes with The Clios on women’s sports — including some of my favorites [highlights below]. 🦈 Laura, tell us … Where you grew up, and where you live now. New Jersey born and raised—with time spent in D.C. and Austin for school. Now, I'm back in the Tri-State. You can take the girl out of Jersey, but you can't take the Jersey out of the girl. Your earliest sports memory. Saturday mornings at the Gunnell Oval in Kearny, N.J. (affectionately known as "Soccertown USA"), playing co-ed recreational soccer for Kearny Electronics when I was 5 years old. Your favorite sports team(s). Any and all women's sports teams. But if I had to choose, I'm rooting for all hometown NY/NJ teams (cc: NY LIBERTY, NJ/NY Gotham FC, PWHL New York) Your favorite athlete(s). Sheryl Swoopes Someone else's project that you admired recently. I admire the entrepreneurs and executives building and investing in the development and growth of the women's sports industry. These include community and commerce-led collectives like Hoop York City and Playa Society; footwear brands like Moolah Kicks; bars like The Sports Bra; and athlete-founded content platforms such as TOGETHXR and RE—INC. I'm all in on founders creating the market needed to grow the industry. What sports can do that nothing else can. Sports [are] a universal language that has the power to unite and connect us over our shared passion for games, teams and athletes. Nothing brings people together like a supporters chant, a come-from-behind victory, a Cinderella run or a record-breaking moment. Full interview here: https://lnkd.in/ej-Nzgzn Thanks to Muse by Clios for this fun opportunity.

🇫🇷 Deep Blue Sports + Entertainment x Axios Cannes Women’s Sports House, we did that!! What an incredible few days of insightful and inspiring conversations covering the wide ranging landscape of women’s sports — from athlete greatness & influence to media rights, distribution models & metrics to technology & innovation to social & economic impact and the great unifying power of sport. 🎙️ To top it off, we launched the Women’s Sports Audio Network right from our stage with our partners at iHeartMedia and Kory Marchisotto of E.L.F. BEAUTY to bring women’s sports reports to 500 stations in 150 markets reaching 75MM people everyday across America. Plus! We had three nights of events celebrating the moment we’re in and women’s sports community in partnership with TOGETHXR, League One Volleyball, Woxer, iHeartMedia, The Female Quotient, The Sports Bra, Doladira, 776 Foundation, Group Black, Zeta Global, Upwave. 👏 Special thanks to our partners at MassMutual, Ally and Snap Inc. for believing in this work and supporting our mission. We appreciate you being on this journey with us. ✨ NONE of this is possible without our world class experiential, production, comms and creative teams from Giant Spoon & Deep Blue along with our partners at Axios who have committed to covering women’s sports consistently and ongoing. 🦈 Lastly, THANK YOU to everyone who joined us this week, especially our speakers — women’s sports is the moment, and will require the ad, media, and marketing industry’s ongoing commitment to making women’s sports easy to find and easy to buy to ensure a sustainable and thriving industry. 🏅Next stop: Paris Olympics!

🇫🇷 NEW: Day 3 of #CannesLions — Axios and Deep Blue Sports + Entertainment have a huge day of programming planned at the Women’s Sports House. Beginning 2pm — see you here. — Chef and activist Jose Andres — Actress and activist Sophia Bush — X CEO Linda Yaccarino — Sports Illustrated Editor Steve Cannella — Sports Illustrated Swimsuit Editor MJ Day — National Women's Soccer League (NWSL) Commissioner Jessica Berman  — WNBA Chief Growth Officer Colie Edison — League One Volleyball CEO Katlyn Gao — PWHL SVP Amy Scheer — McLaren Racing CEO Zak Brown — McLaren Racing CMO Louise McEwen — Formula 1 Driver Lando Norris — NYSE CMO Stephanie Dobbs Brown — Mexican Flag Football team Captain Diana Flores — WWE Hall of Famer #BrieGarcia — Ally Financial Group's Bridget Sponsky (Izor) — ESPN's Sarah Spain — TeamSnap CEO Peter Frintzilas — Women's Sports Foundation CEO Danette Leighton — Ad Council's Anthony Signorelli — Snap Inc. CCO Colleen DeCourcy — Digital Well-being Pioneer Larissa May 🦈 Join us: https://lnkd.in/exU_QM8M

🇫🇷 Cannes || Women’s Sports House || Day Two This afternoon we have all-star lineup taking the stage — join us via Women’s Sports Shuttle pick up with the JW Marriott. Programming includes — Chelsea FC Commercial Director, Zarah Al-Kudcy chatting with Arsenal’s Alessia Russo and Liverpool’s Gemma Bonner, moderated by Cari Champion. Disney President Rita Ferro will be joined on broadcasting extraordinaire Elle Duncan and college basketball stars Juju Watkins (USC) and Kiki Rice (UCLA), moderated by Sara Fischer. And so many more!! Plus! Don’t miss us flip the switch and turn on the Women’s Sports Audio Network’s Women’s Sports Reports at 430p. I’ll be taking the stage with Sue Bird, Bobby Bones, Gayle Troberman and Kory Marchisotto as we bring women’s sports news and highlights to 500 radio stations in 150 markets in the US today! AND THEN… we will be celebrating the greatness of women’s sports and the launch of the WSAN at 1030p tonight when we pop up The Sports Bra along with our partners at iHeartMedia and The Female Quotient. With performances by Flau’jae Johnson and Samantha Ronson. https://lnkd.in/ez9AATUF LFG! 🦈

🇫🇷 The Deep Blue Sports + Entertainment x Axios Women’s Sports House is officially OPEN in Cannes! See you here, Sharks! 🦈

🪩 BREAKING!! Samantha Ronson will be performing live at the Women’s Sports House in Cannes Tuesday, June 18th following a performance by LSU Women’s Basketball Star, NCAA Champion and Recording Artist, Flau’jae Johnson. 🏀 All happening at The Sports Bra Cannes Pop-Up for one night only at the Women’s Sports House. 🎙️Join us as we celebrate the launch of the Women’s Sports Audio Network with iHeartMedia and toast to this historic moment — better yet, historic movement — happening in women’s sports. Doors Open || 10:30pm Flau’jae Johnson || 11:45pm Samantha Ronson || Midnight 🦈 Deep Blue Sports + Entertainment, Axios, iHeartMedia and The Female Quotient can’t wait to see you there! Register here: https://lnkd.in/eFfME5ab *Registration does not guarantee entry.

📣 NEW Women’s Sports House Speaker Announcement!! 🇫🇷 We are just days away from the launch of the Deep Blue Sports + Entertainment x Axios Women’s Sports House in Cannes — thrilled to share the below Sharks will be joining us on stage: - Zarah Al-Kudcy, Commercial Director, Chelsea FC - Bobby Bones, Radio & Television Personality, The Bobby Bones Show - Elle Duncan, SportsCenter Anchor, ESPN - Mary Earps, Professional Football Player, England & Manchester United - Logan Eggleston, NCAA Champion and Professional Volleyball Player - Rita Ferro, President, Disney Advertising - Diana Flores A., Professional Flag Football Player and NFL Global Ambassador - Katlyn Gao, CEO & Co-founder, LOVB - Steve Kornacki, NBC News & MSNBC National Political Correspondent - Kory Marchisotto, CMO, e.l.f. Beauty - Margaret (Midge) Purce, Professional Soccer Player, Gotham FC - Kiki Rice, UCLA Women’s Basketball Player - Alessia Russo, Professional Soccer Player, Arsenal - Mikaela Shiffrin, 2x Olympic Gold Medalist, Most Decorated Alpine Skier of All Time - Theresa Tran, Founder, The Offense - Juju Watkins, USC Women’s Basketball Player …along with so many more incredible speakers already announced!! Plus, don’t miss our marquee events: 🗣️ Monday 530-730pm || Everyone Watches Womens Sports Welcome Reception in partnership with TOGETHXR & League One Volleyball Tuesday 10am || Mental Health & Wellness Conversation and Guided Meditation with Deepak Chopra MD (official) 🎶 Tuesday 1030pm || Women’s Sports Audio Network Launch Party in partnership with iHeartMedia, The Female Quotient & The Sports Bra with performances by Flau’jae Johnson and another musical act to be announced later today!! 👀 Wednesday 10am || Cold Brew & Conversation with Robin Arzón 🎟️ Registration* required for all programming and events: https://lnkd.in/eYYHEqZH 🚗 Sprinter van transport available from the Croisette to our front door. 🦈 Sara Fischer and I can’t wait to see you there!! *Please note, registration does not guarantee entry.

💪 NEW! The Sports Bra is coming to the Women’s Sports House at Cannes! 🦈 Deep Blue Sports + Entertainment and Axios are partnering with Jenny Nguyen to pop-up Portland’s own and the world’s first women’s sports bar, The Sports Bra, to the Women’s Sports House for one night only! 🥂 Join us Tuesday, 6/18 for our Women’s Sports Audio Network Launch Party in partnership with iHeartMedia and The Female Quotient as we toast to this iconic moment in women’s sports and celebrate the launch of the Women’s Sports Audio Network, a first-of-its-kind platform dedicated to sharing and scaling women’s sports content and stories from female athletes, journalists, executives and more. 🏀 Don’t miss a special performance by LSU women’s basketball star, NCAA champion and recording artist, Flau’jae Johnson. 🎟️ Doors open at 10:30pm. Register* below👇 https://lnkd.in/eFfME5ab *Please note RSVP does not guarantee entry.

Great article on the why behind Deep Blue Sports + Entertainment x iHeartMedia’s launch of the Women’s Sports Audio Network, including this part 👇 “In April, iHeartMedia and the agency Deep Blue Sports and Entertainment announced the first-ever audio network dedicated exclusively to women’s sports, an initiative that could help open the floodgates for audio platforms to capitalize on the growth. As brands look to increase their investment in women’s sports this year, the network reflects the opportunities for advertisers in the sometimes-overlooked audio channel. “Our ambition is that this network introduces and turns more first-time listeners and casual fans into regular women’s sports supporters and brings more advertisers into the space to test and prove what we know women’s sports delivers: deeply compelling stories and equally engaged fandom,” Laura Correnti, CEO and founder of Deep Blue, tells The Current.” And this part 👇 “‘Women’s sports have inherently been difficult to find and difficult to buy, largely due to a lack of media coverage and limited shoulder or ancillary programming,” Correnti says. “Audio presents the opportunity to get into market with more content quickly, based on turnkey production capabilities while reaching more listeners via the scale [that] broadcast, satellite and streaming-audio distribution affords.’” Full article here: https://lnkd.in/eBKCweis Thanks for the coverage Travis Clark and The Current. cc: Gayle Troberman 👀 Bonus! Our launch slate to be announced in Cannes — don’t miss it.