Laura Correnti’s Post

Niche sports take note! If the big players are going all in on women’s sports audio, you should be too. 🎧 It could be as simple as a podcast, hosted by two of your sport’s pros, analyzing other female players’ performances post-events. 💭

Sports is an industry, and like all industries, there are ebbs and flows. At the moment, sports as a business for both players and offices is at an all time high, with record breaking player salaries, rights deals, and broadcasting. It’s a bubble, just like everything else. And, it’s our duty as stewards of the industry to responsibly sustain it for as long as we can. - For or partners and their ever expanding reach - For our businesses for sustained growth - And most importantly, for our fans who use sport as a means to connect with a community, detach from daily lives, and engage with others who enjoy the same. Best practices or new ideas? #sports #sportsbusiness #sportsindustry #business #sales #marketing #partnerships #fanengagement

Must read from Sam Schube for GQ: Inside Apple’s Plan to Change the Way We Watch Sports. The man leading Apple’s push into the wild, lucrative world of live sports broadcasting is Eddy Cue. Cue has worked at Apple since 1989, and cuts an interesting figure at a company defined by its low-key, minimalist culture. He is plainspoken, and quick to joke. He is also an enormous sports fan, frequently popping up at the biggest games on the planet. Perhaps most importantly, he is the guy Apple has tasked with an increasingly important piece of its future: as the senior vice president of the company’s services division, his portfolio includes just about everything Apple sells that isn’t a piece of hardware. And that slice of the pie is growing: what was a $3 billion quarterly business in 2012 had grown, in the most recent fiscal quarter, to more than $21 billion. One-time purchases, it turns out, are great—but the lesson of Services, which includes subscription businesses like News, Music, TV, and Fitness, is that recurring revenue might be even better. One critical part of Cue's portfolio is Apple TV+, the company’s entrant in the streaming wars. And in this war, sports have emerged as a vital weapon. In our ever-more-fractured entertainment landscape, live sports represent perhaps the last best way for distributors—both tech companies like Apple and cable stalwarts like ESPN—to convene a large, reliable audience. Per Nielsen, 94 of the 100 most-watched US TV broadcasts in 2022 were sporting events, with NFL accounting for 82 of those, and 19 of the top 20. It is Cue’s belief that sports represents an enormous opportunity for the company—and that, with a few tried-and-true Apple tweaks, the right sport can be made to feel more like a rounded-edges, design-forward Apple product. “We spend a lot of money, a lot of time on finding the best unscripted drama in the world. That's what we try to create in some of our shows that we do for TV+,” he told me in the first of a few conversations this spring and summer. “Sports is that in spades. It's the greatest unscripted drama there is.” https://buff.ly/3Py2WTg

Just shared my insights on the evolving sports media landscape, highlighting the vibrant video markets in the U.S. and Europe. Each region displays unique strategies and challenges, setting the stage for an exciting 2024. Key Takeaways: 1. Direct-to-Consumer (DTC) services are gaining traction, reshaping how sports are delivered and consumed globally. 2. The U.S. market is a mosaic of innovations and collaborations, with platforms like YouTube and Amazon Prime Video reshaping sports broadcasting. 3. Europe's strength in football (soccer) continues to inspire global fanbases, offering lessons in digital engagement and international outreach. 4. The rise in media fragmentation and increased sports rights valuations are changing the game for broadcasters and leagues alike. 🔥 The article delves into how regional approaches, like the U.S.'s regional sports network model and Europe's potential adaptations, are pivotal in this era of media evolution. Read the full article for a deeper dive into these fascinating trends and what they mean for the future of sports media! #SportsMedia #Broadcasting #Innovation #media #ott

SPORTING EVENTS AND PRIVATE MOBILE NETWORKS – THE PERFECT MATCH? The value of global sports media rights is expected to reach $60 billion by 2024. This significant potential revenue is leading stadium organizers to use high-speed private mobile networks to better the experience for both fans and viewers. In today’s environment, where consumer attention is more divided than ever, large sporting events still manage to capture interest in a way that other forms of entertainment cannot. Sporting events occur live and require real-time viewing, unlike TV shows or movies which can be watched at any time. This urgency makes events like the World Cup, the Super Bowl, and Formula 1 not only popular but also a platform for demonstrating new technologies.

Sports Business Journal / Jason Wilson: <<‘Beaming and streaming’ more about fans than revenue for Suns, Mercury By Jason Wilson 11.2.2023 When Josh Bartelstein was named the CEO of both the Suns and the WNBA’s Mercury in early April, one of the first things new owner Mat Ishbia told him was that they had to figure out their media rights deals. The disruption with RSNs had left the market in chaos, so Bartelstein took a different route: going to over-the-air with Gray TV and launching the Suns Live streaming service with Kiswe. At SBJ's Media Innovators conference Thursday in NYC, Bartelstein discussed the deal with Gray TV President and co-CEO Pat LaPlatney and Kiswe Mobile Chief Strategy Officer Mike Schabel. Bartelstein noted just how different the Suns and Mercury’s approach was with this deal. When he was with the Pistons, the focus was working with RSNs and “a simple check written every single year.” But he said Ishbia told him that on “his teeter-totter, it’s very different. Of course, money matters, but the most important thing to me is fan experience and reach. ”Arizona has about 2.8 million households, and Bartelstein said “every single day, Mat would text me, saying, what’s the best way to get to every single household in Arizona?” And that’s where LaPlatney of Gray TV (the “beaming,” as in over-the-air broadcasts) and Schabel of Kiswe (the “streaming,” which is Suns Live) stepped in. For LaPlatney, it’s harking back to when local stations carried games in the 1970s and ’80s before the rise of RSNs. “Our business is local news. We're in the linear world. Sports is by nature a linear product, and those two are a great fit,” he said. “[This] type of deal is the type that can be replicated.” And for Schabel, it’s about the openings that today’s tech presents to serve customers’ needs, which have changed not only from the days of rabbit ears but also from the era of the cable bundle. “That’s an opportunity for us to come in and address a viewing behavior that changed, which is not a surprise to anybody, but now we have the business opportunity to go solve that problem. We solved the technical, that's straightforward, but the business opportunity emerged, so we jumped in.”>> Kiswe #innovation

Competition for audience attention in sports broadcasting is reaching new heights. We’re seeing big media deals come together from industry giants including CNN, Netflix, and NBC. CNBC's recent move to ramp up its sports-business coverage with "CNBC Sport" will be focused entirely on the intersection of sport and business. This new vertical will offer in-depth analysis, valuations, and insights into sports franchises, helping investors navigate this fast-moving market. This development is important for a few reasons:  + With "CNBC Sport," business leaders will gain unprecedented access to strategic insights into the sports industry. The in-depth analysis will help identify emerging trends and investment opportunities within the rapidly evolving sector. + Accurate valuations of sports franchises and related businesses are crucial for informed investment decisions. CNBC's dedicated focus will provide valuable data and expert evaluations. + The sports market is dynamic, with constant changes in media rights, sponsorship deals, and fan engagement strategies. This new coverage will assist executives in staying ahead of the curve. + For those at the helm of sports enterprises, having access to comprehensive and reliable information is critical. The nuanced understanding of the sports-business landscape can drive more accurate insight, effective leadership and strategic planning. As the intersection of sports and business continues to grow, platforms like "CNBC Sport" are becoming invaluable resources for those looking to stay attuned to industry dynamics.  https://lnkd.in/gVU65DsD

📢🏟️ Exciting Changes in Sports Business 🌟📺 🌐 Traditional broadcasters may lose ground to big tech companies due to rising sports rights costs 🔍 Legacy broadcasters could consolidate to compete for broadcast rights 💰 Tech giants with deep pockets might gain a bigger share of sports rights and assets 📈 Sports investments show resilience, offering growth opportunities despite uncertainty 📺 Traditional media companies are rethinking how they bundle sports content 💡 Specialized bundles for passionate sports fans could help retain viewers 🚀 Big tech companies may seize opportunities if legacy broadcasters can't pivot to streaming 💻 Digital platforms like social media broaden the appeal of sports assets. Exciting times ahead for the sports industry! 🎉🏈📱 #SportsBusiness #TechDisruption #InvestmentOpportunities

Breaking down the Sports Media Evolution 🎥   The realm of sports media stands at a crossroads. As new players, including tech giants, vie for live sports rights and traditional media entities re-evaluate their role in the ecosystem, we have witnessed shifting dynamics in the landscape. In recent years, stakeholders - from rights holders to media and tech companies - have grappled with modern-day dilemmas:   🎯 How can we effectively target specific audiences? ✍ Which strategies can redefine or strengthen our position in the ecosystem?   💰 What is the ideal value proposition ensuring a mutually beneficial media rights agreement? To unravel these pressing questions and gather insights, our own industry expert, Leander Monbaliu, previously Director of Media Rights at Pro League, engaged in a conversation with the stakeholders themselves! We would like to thank Sébastien Audoux, independent consultant and sports media expert; Leonard Soler Batet, Head of International Media Rights at LALIGA; Tom Evens, Associate Professor at UGent; and Hans Gabbe, Senior Vice President of sports Rights and Commercialisation at Sky Deutschland GmbH for generously sharing their invaluable perspectives and shedding light on the intricacies of the sports media landscape. 💥 Read the entire piece here - https://lnkd.in/e59-BD4i #sportsmedia #football #europeansports #apple #leagues

Breaking down the Sports Media Evolution 🎥 At LaSource we are serious about bringing stakeholders together and move forward in this changing industry. That's why it was great to discuss these various expert perspectives on the sports media industry. 🙏Leonard Soler Batet Hans Gabbe Tom Evens and Sébastien Audoux 📖 read the full interview on our website 👇 ☕ want to discuss media strategies? ✉️ #sportsmedia #mediarights