Laura Correnti’s Post

Our research into the women's sports space is only powerful when it is put into action. No brand, no leader, has been more willing to use what we're learning about the growth of women's sports more effectively than Stephanie Marciano and Ally. With our data, together we've launched the Women's Sports Club to bring together other brands who are leaning into what Stephanie and her team are committed to doing. Bringing more marketing dollars, better content distribution, and more ROI evidence to the women's sports. It's not a networking group, it's a place to get deals done, and it's working -- in large part to Stephanie Marciano's willingness to blaze the path forward with us. Thrilled to have this partnership to help us apply our data in the real world to make real change. Our next Women's Sports report goes even further to provide the ROI for #sponsorship in this fast growing market. Can't wait for you all to get your eyes on it. #womenssports Sports Innovation Lab

We have been powerful advocates for women's sports. We used our data 3 plus years ago to predict the momentum the industry is now measuring in real dollars. Yesterday, we held the first ever Women's Sports New Front to bring scale and performance to the women's sports industry. Why? Because we believe in the power of sports to make the world a better place -- and it's time women's sports has an unfair advantage. Using our Sports Data Cloud to help women's sports grow faster is core to our mission. 👊 Advantage Women's Sports. All that said, we are not a women's sports agency. There are lots of women's sports agencies out there, fortunately, there are too many to list. That was not always the case. As a fan intelligence company, we are a very important partner to these agencies because we can provide them and their clients (brands and media) with the fan insights and audiences they need to scale and demonstrate killer results. We will continue to use our fan intelligence, the Sports Data Cloud, to elevate all of sports, media, and entertainment. 🐰 When we can point this asset at growth markets, everyone wins. 🏏 🏉 ⚽ When we can use this asset to drive emerging sports, youth sports, and new fan experiences, we're here for it. I'm proud of the way our team takes our mission to make the world a better place through the power of sport seriously. Yesterday was another amazing example of how our team does the work and shows up. Huge respect: Gina Waldhorn for being the visionary that finds clever, innovative, and exciting ways to connect our Sports Data Cloud with our mission. 🧡 Angela Ruggiero and I are so proud to work with you. Sports Innovation Lab https://lnkd.in/e_Ta5M9w

How Ally made the biggest men’s sports event of the year about women The financial services company brought more than 100 marketing and sports leaders together during the Super Bowl to talk about investing in women’s sports. "participants were focused on the women’s game—not just women’s football, but women’s sports across the board, and how brands are evaluating their investments in the growing space." #womensSports https://lnkd.in/eyBVzbBQ

Having just attended the Women's Sport Trust “2023 – Year in Review” event, I’m with Tammy Parlour MBE on the glass half full approach to 2024. We have so much to celebrate from 2023… ⚽Highest ever broadcast reach (46.7m on linear TV) 🏏Record breaking attendances at live events (2.6m people) 📺Increased engagement (av. viewing times +16% yoy) 📱Global leaders in digital engagement 🏟 Attracting new & distinct audiences But there is still so much more we need to do collectively to improve discoverability of women’s sport. Visibility is key and greater gender parity in coverage is needed across TV hours, news mentions & print which all declined in 2023 2024 presents everyone connected with women’s sport with an opportunity. Football dominates women’s sport consumption (74% of viewing hours) so with 2024 being a non-major tournament year there is space for innovation, unique content creation, ground-breaking brand activations and deeper understanding of women’s sports fans – what connects them to women’s sport, what is their mindset when engaging with women’s sport and what do fans want to experience through women’s sport? Thank you to the Women's Sport Trust and their partners for this much needed data and insight. The full report & event recording can be found here https://lnkd.in/eAaTr5yr

🏀🌟 Embracing the Power of Sports Fandom and Community 🌟🏈 At rikodi, our team is made up of not only experience sports marketing and sales executives, but sports has been a tie that binds us to family and friends over generations. We all appreciate the incredible value that being part of a sports community brings to our lives. 🤝 Whether you're cheering for your favorite team or bonding over a shared love for the game, the impact goes beyond the scoreboard. Here's why being a sports fan is not just a hobby, but a valuable asset in our lives: Unity in Diversity: Sports unite people from different backgrounds, cultures, and walks of life. It's a melting pot where everyone comes together, forgetting differences, to support a common cause. Sense of Belonging: Being part of a sports community gives us a sense of belonging. The shared victories, heartbreaking losses, and the rollercoaster of emotions create a bond that transcends barriers. Learning Resilience: Sports teach us resilience. In the face of defeat, athletes and fans alike learn to bounce back, try again, and keep pushing forward. It's a lesson that extends beyond the playing field into our daily lives. Celebrating Diversity: Sports showcase diversity, not just in terms of players but also in fanbases. It's a celebration of various talents, skills, and perspectives, fostering an environment that encourages acceptance. Emotional Well-being: The highs and lows of a game take us on an emotional journey. It's a healthy outlet for our emotions, providing a cathartic experience that can uplift our spirits and bring joy. Networking Opportunities: Sports events and gatherings are excellent networking opportunities. Whether you're at a game or a sports bar, you're likely to meet individuals with shared interests, creating connections that extend beyond the sports arena. So here's to the power of sports fandom and community – a force that goes beyond the thrill of victory and the agony of defeat. Let's continue to celebrate the magic of sports and the incredible communities that make being a fan truly special. 🎉🙌 We'd love to read your thoughts on the value of being a sports fan! #SportsFans #CommunityLove #TeamSpirit #GameChanger

Going to the IAB #Newfronts this year? Be sure to check out Sports Innovation Lab's slot! It's no surprise that we're in a major inflection point in the world of media, entertainment and advertising. Thinking about how specific verticals and particular slices of the market can drive the most effectiveness for your media dollars is more crucial than ever. Women's sports marketing? Yes, please. Don't miss an opportunity to capitalize on sea change. #sportsmarketing #womeninmedia #womenssports

Niche sports take note! If the big players are going all in on women’s sports audio, you should be too. 🎧 It could be as simple as a podcast, hosted by two of your sport’s pros, analyzing other female players’ performances post-events. 💭

Do you agree that a clearer distinction between men's and women's sports is needed in both customer communications and sports news websites? 👇 🏏 Yesterday, Vitality sent me the customer promotion pictured below. I wanted to know both what the format of the game was and whether it was the men's or women's teams. 💻 It turns out that it is a mix of different formats and covers both teams. However, I was left to research it before selecting my entries. Not a great customer experience and is indicative of a broader trend I have noticed. 🏃♀️ The rise in women's sports coverage is great. My go-to is the BBC Sport app and there has been a seismic shift in the variety of women's sports covered and volume of content. 🏷 What hasn't happened at the same pace has been clear categorisation of both men's and women's content so you know when you see, for example, 'Liverpool FC News', which of the Liverpool teams it pertains to. 🔎 Often the headline or thumbnail image makes it obvious, but, as far as BBC Sport is concerned at least, there is a good amount of content where it's a neutral headline and you can't make out the people pictured. ❓ Has anyone else been waiting for highlights to load when you're travelling, and after several minutes of buffering it wasn't the team you're interested in? 🤔 Or have you got excited about a new signing of someone you've not heard of, only to find it's not for the team you follow? ⚽ This isn't a women's sports problem, it's a sports industry communications problem. ----------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry. 🔝 Connect with me (please add an intro/reason). #StriveSays #SportsMarketing #SportsMedia #SportsIndustry #SportsCommunications

Pitchside provocations from Wavemaker’s Sports team 🔥 At Leaders in Sport 2023, one of the flagship global sports conferences of the year, our Sports dream team were on the ground soaking up expert sessions and masterclasses which covered the latest trends propelling the sports business forward. Our sports marketing MVPs Dan Conti, Bukky Moemeke, and Matt Hamilton break down some of the key highlights and provocations as we look back on a great few days at Twickenham Stadium. Here’s the four-one-one: 🏈 Athletes and talent as a catalyst to fandom to capitalise on the rise of the casual sports fan 🎾 Audience-driven innovation and programming as a key priority for growth amongst rights holders, broadcasters, and tech providers 🏐 Digitalisation transforming sports entertainment and the usage of name/likeness and rights holder IP 🕹️ Gaming and sports worlds converging to elevate the connection point with fans and strengthening the live sports viewing occasion ⚽ Meteoritic rise in value of women’s sports due to new media deals, gender-balanced fan composition, and the star power of female athletes 🖥️ Marketplace and consumption behaviour changes forcing the sports industry to dig-deeper to drive incremental value and impact with fans on their terms A huge thanks to Leaders in Sport for bringing the global sports industry together in London 👏 Wavemaker UK Wavemaker US #LeadersWeek2023 #LeadersWeek #sportsmarketing #sportsbusiness #sportsmedia

Our Women’s Sports Club, powered by Ally, had their third Virtual Event to give our members an exclusive SNEAK PEEK into our exciting 3rd iteration of our women’s sports research series, “The ROI of Women’s Sports,” which will be released very soon…👀 To build on the excitement and give you all a glimpse of what’s to come, we wanted to share some context and teasers for this ground-breaking and exciting piece: The goal of TFP 3.0 report is to demonstrate the investment value of women’s sports, specifically on maximizing ROI using the audience with advertisers that want to reach them This report is a blueprint for brands and media agencies. They should look into the matrix (Association, Enhancement, and Pioneering) as a discussion point with women’s sports properties, broadcasters, and media platforms. A significant number of respondents have committed to an increase within their budget for women’s sports fan engagement in 2024. We have the exact percentage, which was collected through our industry-first benchmark survey of top sports brands, dropping soon… The percentage of total sports media spend that is spent on women’s sports isn’t the number that has been spread around the industry. The real metric, according to our survey, will be announced shortly. The Women’s Sports Club and Sports Innovation Lab is optimistic about these findings and wants to see the continuous growth of women’s sports. As Gina Waldhorn said, “it’s time to break down the barriers and build a stronger industry together by sharing the playbook.” Stay tuned for the drop of this report, as it will be here before you know it! #WSC #SpendtoChange