Upwave

While I was at VideoAmp, I had the opportunity to work with the team at Upwave on a project they were doing for us. It turns out, this was the beginning of a beautiful friendship; today I'm thrilled to share that I've joined Upwave's Adviory Program, with a great team. Looking forward to helping Upwave in their ongoing mission to redefine brand measurement, and bring science to the top-of-funnel.

Upwave is proud to welcome Josh Chasin to our advisor program. This strategic addition marks a continued step in our ongoing mission to redefine brand measurement, and bring science to the top-of-funnel. “Josh provides an important, fresh perspective as we continue to scale our business to help more brands, agencies and media partners measure and maximize their brand outcomes,” said Chris Kelly, CEO of Upwave. Read more, now: https://lnkd.in/dV3WXxWj #brandoutcomes #brandmeasurement #performancebranding

Upwave's Joseph Zahtila has heard from several brands known for direct response and performance marketing that—as a cookieless environment becomes more real—they have a renewed excitement for brand building. Using his 25+ years experience in brand measurement, Joe expounds upon how media sellers can be more proactive in helping companies achieve measurable brand-building success in this evolving landscape. Read how, now: https://lnkd.in/e_VmndcY #cookieless #brandmeasurement #brandbuilding #brandoutcomes #brandlift

Upwave's Chris Kelly spoke with Authority Magazine about the future of AdTech. Read Chris and Kieran Powell's conversation, and learn more about: → What Chris believes will be the most significant technological advancements in adtech over the next five years → How artificial intelligence is changing the landscape of advertising technology → The biggest challenges Chris says are currently facing the adtech industry + and more https://lnkd.in/e_dN-W7s #AIinmedia #adtech #futureofadtech #futureofAI

Upwave is proud to announce a significant milestone with our partner, Adsmovil, a minority-owned digital-first Hispanic media company. Upwave, in the course of our two year relationship, has measured and analyzed over 1.2B impressions, greatly enhancing the brand effectiveness of campaigns targeting the Hispanic consumer. Read the full release, now: https://lnkd.in/e9gReJ9n #brandmeasurement #brandtargeting #hispanictargeting #hispanicmedia

Paramount's Jennifer Strapp recently talked to Upwave in the latest episode of our Customer Showcase series. Watch now (https://lnkd.in/eMQ2n6Gz) and learn more about: → Paramount's investment in outcomes measurement → New, innovative ad units driving brand performance → Successful, real-life campaigns measured by Upwave #brandbuilding #paramount #brandoutcomes #CTV #LTV

The world is still enamored by Taylor Swift and Travis Kelce's relationship (with many #Tayvis fans waiting on the edge of their seat for an engagement), but new Upwave research unveils a lack of the much-hyped "Taylor Swift Effect" on #NFL audience profiles. We looked at the linear TV audience profile of NFL games where Taylor Swift was in attendance and when she was not—finding very few meaningful differences between the two. Read more, now: https://lnkd.in/exc4MHhd

We're thrilled to announce an expansion to Upwave’s decade-long relationship with Amazon Web Services (AWS), now enabling our customers and partners with AWS Clean Rooms. Hear more about how the utilization of AWS Clean Rooms is beneficial to both Upwave and our end-users, like Integral Ad Science–offering privacy and workflow benefits. Check out the full press release here: https://lnkd.in/ecYXu8Ri #cleanrooms #datacleanrooms #AWS #brandmeasurement #brandbuilding

Upwave CTO George London sat down with Jerry Cuomo to discuss AI's impact on advertising on the latest episode of The Art of A.I. podcast. Listen now ▶ and hear George share his unique perspective on the evolving role of AI, explores how AI improves advertising, and discusses the impact of AI on consumer behavior. https://lnkd.in/e9mmNNhj

Since we at Upwave have supercharged our product with GenAI in 2024 (ICYMI, our Bayes launch event: upwave.info/AILaunch), I have so much fun playing around with GenAI for personal tools. Perhaps the most fun one is Suno.com, which creates full songs from a simple prompt. I asked it to make a song convincing candidates to join Upwave...and I think it's not too bad! https://lnkd.in/gHZPBCXZ 🎵 Go, Upwave, go! 🎵