Laura Correnti’s Post

Sports organisations are paying attention to new commercialisation models, including women’s sports and real estate ventures. Explore more trends impacting the sports industry in Deloitte’s report. 

An interesting read. I particularly enjoyed the insights on the challenges facing those responsible for college athletics and the accountability for athletes’ well-being. #deloitteinsights #deloitte

“We’ve gotten used to being okay with women’s sports and women’s sports fans being an afterthought, which is no longer okay... People are no longer okay with having to ask and beg to be recognized” Women's football has grown so fast in the UK, and systems just haven't been able to, or have opted not to, keep up with demand. Our top teams are still playing on pitches designed for 5th tier mens teams Our finals are still being hosted at stadiums with 5k capacity Our games get 4% of broadcast coverage, despite being 40% of participants The intersection between sport and space is so interesting. It's a sign of who gets platformed, of who gets to literally take up space. And so promising to see women's sports bars beginning to pop-up to (highly recommend article linked). And with 2 grassroots venues closing in the UK ever week, there's a huge, positive, meaningful role that brands can play here. To act as a connecter between sports fans, often new to the game or sports fandom in general, and the sport they want to connect with. https://lnkd.in/gMU2b-t4

INSIGHT of the day: Global Sport Survey on Media Company Perspectives report released Altman Solon, one of the leading media consulting companies has just released a “Global Sport Survey on Media Company Perspectives” report. If you are interested in the tech / business aspects of live sports, this is a Must-read FREE report. Access 👇 . You will discover amongst other things: •        Only 16% of global sports executives believe traditional broadcasters will be better positioned to exploit live rights by 2030, compared to>60% for tech aggregators and OTT streaming services ·      What sports are for customer retentions and what sports are aimed at customer acquisition ? [Was really eye opening] ·      Matrix of : Monetization Strategy | Preferred Engagement | Motivation to Consume Sport across the different sports fan personas : Non Viewers | Casual users | Avid users [back to Marketing class] ·      What are the priorities to make the sports product more engaging? [A key chart] ·      By 2030, which platforms will be better placed than they are today to exploit the potential of live sports media rights? [ Another key chart] ·      Which of the following monetization strategies will contribute the most to refinance sports rights in the next 5-7 years? [Yet another key chart] I personally like this quote form a Chair, International Sports Federation: “If the tech giants increase the trend of investing in content, that could shift the dynamics significantly. They bring not just financial resources but also technological capabilities like advanced analytics, AI, and a global distribution network… that traditional media companies may find challenging to match.” Thank you Matt Del Percio for alerting me on this report, if you want to meet Altman Solon at #CES, Jonathan Hurd, partner at the firm, will be there. Carlo De Marchis Nick Meacham Ben Keen Paolo Pescatore

Media leaders need to ensure their business models are up to par in today’s fast paced live sports market. LTN’s Sara Khan explores how organizations can harness an IP-based approach to live sports distribution and secure long-term commercial success. Read more in SVG Europe: https://lnkd.in/eWnxx3up #LTN #contentdistribution #sportsbroadcasting

Here's my summary about the survey. I just feel sad when such Global Sports Survey don't take a country like #India with 9 bn dollar sports industry & rising digital fan base into account. The world of sports is not limited to fans in U.S., Mexico, U.K., France, Germany, Spain, Italy, and China. In any case, it's an interesting read for sports property right owners #media #broadcasters #streamingmedia companies. Summary below; Altman Solon's 2023 Global Sports Survey engaged 150 senior sports executives and surveyed 2,500 sports fans across eight countries. 1.Changing Media Consumption: Fragmentation challenges fans in discovering sports content. Younger fans prefer short-form & digital content over traditional live broadcasts. Anticipated shift towards athlete-based fandom among younger generations. 2.Future Fan Behavior: Generation Z and Alpha fans expected to maintain online-heavy media consumption. Predicted 15-20% drop in total TV hours watched per week by 2040. Multitasking common among fans, with 57% browsing the internet during events. 3.Streaming Impact & Challenges: Rise of streaming platforms decentralizes sports media. Fans face difficulties accessing and discovering games; 60% report issues. 4.Rights Owners Perspectives: Media rights, historically a primary income source, face challenges in a fragmented media landscape. Global reach of top leagues and athletes provides opportunities for new distribution models. Strategies for rights owners include international distribution, diverse bidding, long-term partnerships, and exploring new categories like gaming and Web3. 5.Monetization Challenges: Premium sports rights remain valuable but face economic challenges for legacy media companies. The impact of streaming on legacy media economics necessitates new strategies for monetization. Importance of optimizing rights portfolios and engaging both avid and casual fans. 6.Casual Fans Growth Opportunity: Casual fans represent a growth opportunity for media companies. Over 70% of media executives believe in catering to casual fans through expanded content offerings, personalized recommendations, and ad-supported models. 7.Tech Aggregators and OTT Streaming: Tech aggregators and OTT streaming services positioned to exploit live rights. Streamers' advantages include capturing fan data and experimenting with in-stream features adapted to fan profiles. 8.Sustainable Monetization Models: Media companies must rethink monetization models, optimize rights portfolios, and reduce discoverability costs. Balancing the needs of avid sports fans while experimenting to engage casual fans is crucial for sustainable monetization. 9.Evolution of Sports Media: The sports media landscape is evolving, requiring adaptability from rights owners, media companies, and broadcasters. Continued dialogue and collaboration among all stakeholders are essential for the success of the sports media sector.

📢 Traditional monetization strategies for sports rights are no longer enough. Explore our new Global Sports Survey insight to how media companies can engage fans across viewership levels. #SportsMedia #LiveSports #FanEngagement

So exciting for what’s now and what’s next in sports business 💥 “The sports industry is increasingly seen as an investible asset and CNBC Sport will deliver the latest news and in-depth analysis to those looking to stay on top of emerging trends and get ahead of the game.” #sports #sportsbusiness #sportstech https://lnkd.in/e6B6mBij

The digital age is reshaping sports media! Our recent webinar with emlyon business school with esteemed panellists Mihir Warty, Chief Strategy Officer, World Rugby, Hannah Brown, Co-CEO Women’s Sport, DAZN and Antoine Haincourt, Head of MSc SIM at emlyon business school discussed these exciting & complex changes, highlighting the need to adapt and thrive.   Key takeaways:   ➡️Women's sports rise!  ➡️Digital platforms disrupt traditional broadcasting, changing how we consume sports content. ➡️Strategic investments drive increased visibility and commercial viability.   Read our blog and watch the webinar recording to hear from industry leaders.   https://lnkd.in/eQznCfTp 

This article takes a thorough walkthrough of media and its role in sports as a whole. It looks into what media has done and its potential to change the sports industry. It is important to obtain a good understanding of how and why media has changed sports in all ways. https://lnkd.in/e5pK_2KF