Colie Edison

'Undercover Boss': Bowlero's Chief Customer Officer Colie Edison goes undercover to learn business operations
While bowling was popular in the 80s-90s, it lost its shine and to address that Bowlero Corp made major changes to its centers to draw in more customers and bring more revenue

Colie Edison is a powerhouse: she’s the chief customer officer of Bowlero Corporation, not to mention the chief executive officer of the Professional Bowlers Association. She is tech-savvy and customer-driven, and those talents have taken her straight to the top of the business world. Get to know more about Colie Edison with five fun facts below.

Colie Edison’s high game on the lanes may only be 135, but she has rolled all strikes so far since taking over as the new CEO of the PBA Tour in late 2019.

More formally known as the Professional Bowlers Association Tour, the 60-year-old sports league is being completely reimagined under Edison’s, 36, watch.

Colie discussed how the PBA has returned to live events, along with the addition of sports betting, amongst other transformations and the growth of the circuit and sport in the past several month.

Pro bowling is clearly using the current sports vacuum to attract attention, and I like the chutzpah. That’s the work of the new Professional Bowlers Association CEO Colie Edison, whose TV savvy might spring from a past stint on The Real World: Denver, an MTV reality series.

“The outside look at this industry is assuming that we have not moved past where we were in the ’70s and ’80s—that it’s all older men with beer bellies, and that’s our sport,” she says. “Then you see that you… Show more

Pro bowling is clearly using the current sports vacuum to attract attention, and I like the chutzpah. That’s the work of the new Professional Bowlers Association CEO Colie Edison, whose TV savvy might spring from a past stint on The Real World: Denver, an MTV reality series.

“The outside look at this industry is assuming that we have not moved past where we were in the ’70s and ’80s—that it’s all older men with beer bellies, and that’s our sport,” she says. “Then you see that you actually have a female in her 30s running this organization as a media company.” Show less

The Professional Bowlers Association returns on June 6 on FOX after pausing its season due to the covid-19 outbreak. Colie Edison, CEO of PBA, joins Cheddar to discuss the special events coming up and the safety protocols the organization is implementing.

Colie Edison went from a Tulane student displaced by Hurricane Katrina to a reality television star to the first female CEO of the Professional Bowlers Association (PBA). A story of relative fame to the top of the bowling world all started at the campus in Uptown.

In this conversation with SportsTravel Editor and Publisher Jason Gewirtz, Edison discusses why the company was interested in the pro league, how it intends to combine the different sides of the sport, the changing demographics of the casual bowler, what the tour looks for in host venues and how it plans to bring athletes from other sports into the mix to help promote its future events.

Today I had the pleasure of interviewing Colie Edison, the first female CEO of the Professional Bowlers Association, the major league of the sport of bowling. She also serves as the Chief Customer Officer for Bowlero Corp, the world’s largest owner and operator of bowling centers. In Edison’s roles, her focus is on reinvigorating bowling — both as an entertainment experience for the 28 million plus guests at Bowlero Corp centers each year and the thousands of PBA members globally.

In the 1960s and 70s when ten-pin bowling was in its heyday the sport’s best players earned as much or more than top baseball and football players and Professional Bowlers Association (PBA) kingpin Colie Edison believes it can be that way again.

The Professional bowlers association has kicked off its 2020 campaign. Colie Edison, CEO of Professional Bowlers Association, joined to discuss the growth of the sport.

Colie Edison, CEO of the PBA joins Spain & Company to talk about her road to become the first female CEO of a professional sports league.

The mark of a powerful customer relationship is when that customer comes back—again and again and again. Cultivating such deep loyalty doesn’t happen overnight, and it doesn’t happen without effort. And quite often, it requires a dash of creativity to keep clients from straying toward a competitor. “Establishing that memorable connection is vital to our relationship with guests,” says Colie Edison, chief customer officer of Bowlero, a leading bowling entertainment company with more than 300… Show more

The mark of a powerful customer relationship is when that customer comes back—again and again and again. Cultivating such deep loyalty doesn’t happen overnight, and it doesn’t happen without effort. And quite often, it requires a dash of creativity to keep clients from straying toward a competitor. “Establishing that memorable connection is vital to our relationship with guests,” says Colie Edison, chief customer officer of Bowlero, a leading bowling entertainment company with more than 300 locations in the U.S. “It’s what we do with every corporate event and holiday party we throw.” Show less

The Professional Bowler's Association has a new parent company. Bowlero, which is the world's largest operator of bowling alleys, has bought the PBA and the league's contract with Fox Sports. Colie Edison, the new CEO of the PBA, joined Cheddar to discuss.

“With Bowlero North Scottsdale, we set out to totally upgrade and re-imagine the entertainment experience that visitors enjoy at Scottsdale 101 shopping center night after night,” said Bowlero Corp’s Chief Customer Officer Colie Edison in a statement. “It’s been exciting to see the transformation take place over the past several months, and we can’t wait to unveil our newest Bowlero to everyone this spring.”

Colie Edison, VP of Marketing at Bowlmor AMF, joins to discuss how the world's largest bowling company is rebranding the experience at the lanes.

Let your audience be your star.
"We know this group of consumers likes to see themselves in the media they consume and we take that insight quite literally, focusing on user-generated content to help tell our brand story. On Instagram, our guests use our brand hashtag #strikeitup to submit images and videos of themselves in our centers, for a chance to win gift cards in our ongoing consumer promotion, and we are then able to feature these assets in all of our marketing channels. When your… Show more

Let your audience be your star.
"We know this group of consumers likes to see themselves in the media they consume and we take that insight quite literally, focusing on user-generated content to help tell our brand story. On Instagram, our guests use our brand hashtag #strikeitup to submit images and videos of themselves in our centers, for a chance to win gift cards in our ongoing consumer promotion, and we are then able to feature these assets in all of our marketing channels. When your consumer can relate to your content in an authentic
way -- in this case an honest look into the brand experience -- your brand message goes a lot farther."

--Colie Edison, VP of marketing at Bowlmor AMF, the largest owner and operator of bowling venues in the world Show less

COLIE EDISON
VP Marketing at Bowlmor AMF

– Diversifying your brand
– Identifying and marketing to your client base
– The evolution of the entertainment industry
…And so much more!!!