Deep Blue Sports + Entertainment

Deep Blue Sports + Entertainment

Advertising Services

New York City, NY 5,830 followers

Built to navigate the uncharted waters of sports + entertainment. Current focus: women's sports. #BeTheShark

About us

Launched in December 2023, Deep Blue exists to identify, create, and influence business models and growth opportunities in emerging markets in sports and entertainment, including the firm's first vertical of focus: women's sports. Deep Blue will provide agency services including platform development and brand strategy, media investment, brand partnerships, ad campaign and content development, experiential marketing, league and club asset media value analysis and ancillary media / content strategy development, athlete / influencer partnerships, brand and thought leadership communications strategy, analytics and measurement framework development, and beyond. Deep Blue’s team includes media, marketing and advertising practitioners working alongside active and retired professional athletes to ensure brands have first-person perspective when building their women’s sport-focused marketing strategies and brand messaging. Correnti will be responsible for the stewardship of client business as well as media and partnership investment strategy while its Athlete Advisory Council offers consultation around strategic insights and conceptual ideation. Look for our work in Q1, and also at the Super Bowl, the Women's Final Four, Cannes Lions and the Paris Olympics. Send us a note if you’re interested in learning more and working together: info@deepbluesportsent.com

Website
www.deepbluesportsent.com
Industry
Advertising Services
Company size
2-10 employees
Headquarters
New York City, NY
Type
Privately Held
Founded
2023
Specialties
advertising, experiential, and entertainment

Locations

Employees at Deep Blue Sports + Entertainment

Updates

  • What’s ahead at our Business of Women’s Sports Summit on 4/23? It’s a packed agenda inclusive of every role in our business’s ecosystem. Athletes, coaches, team owners, marketers, media executives, journalists and more. We’ve lined up panel discussions including the rule-breakers and changemakers who’ll be influencing women’s sports for the next 50 years. In fact, this annual industry-leading event -hosted in partnership with Axios - is SOLD OUT!! This year’s Summit will open with proprietary research we partnered with COMN on regarding the impact of advertising in women’s sports - presented by Rachael Rapinoe, MS, Business Development & Design Research. This research will set up our programming and will be followed by the day’s first panel discussion - “The Brands Influencing Women’s Sports” - will include Patty Morris, Kate Johnson, and Stephanie Marciano - brand marketers who are paving the way for the future of women’s sports. This conversation will be moderated by Deep Blue Sports and Entertainment Founder & CEO, Laura Correnti. We’d love to hear from our industry colleagues on topics you’re most interested in learning more on within the meteoric rise of women’s sports - so please let us know in a comment below: What’s the #1 thing you’re hoping to take away from our event? 👏 Big thanks to our partners MassMutual, Ally, Snap Inc., Align Technology, NYSE and Footballco for supporting this year's event. As well as our partners at GLAMSQUAD, Glossier, Inc., Honors, PepsiCo, Vestaboard, Sequel, and Paper Plane Coffee.

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  • The Women’s Sports Audio Network. Launching Summer 2024. Charge your AirPods. For more on the development of the network, read this great article from The Current: https://lnkd.in/eJF-5Ce7

    View profile for Laura Correnti, graphic

    Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit

    Great article on the why behind Deep Blue Sports + Entertainment x iHeartMedia’s launch of the Women’s Sports Audio Network, including this part 👇 “In April, iHeartMedia and the agency Deep Blue Sports and Entertainment announced the first-ever audio network dedicated exclusively to women’s sports, an initiative that could help open the floodgates for audio platforms to capitalize on the growth. As brands look to increase their investment in women’s sports this year, the network reflects the opportunities for advertisers in the sometimes-overlooked audio channel. “Our ambition is that this network introduces and turns more first-time listeners and casual fans into regular women’s sports supporters and brings more advertisers into the space to test and prove what we know women’s sports delivers: deeply compelling stories and equally engaged fandom,” Laura Correnti, CEO and founder of Deep Blue, tells The Current.” And this part 👇 “‘Women’s sports have inherently been difficult to find and difficult to buy, largely due to a lack of media coverage and limited shoulder or ancillary programming,” Correnti says. “Audio presents the opportunity to get into market with more content quickly, based on turnkey production capabilities while reaching more listeners via the scale [that] broadcast, satellite and streaming-audio distribution affords.’” Full article here: https://lnkd.in/eBKCweis Thanks for the coverage Travis Clark and The Current. cc: Gayle Troberman 👀 Bonus! Our launch slate to be announced in Cannes — don’t miss it.

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  • 🇫🇷 Who's swimming with us in Cannes?! 🦈 Drop your shark emojis and must see speakers in the comments below. 🎟 Register to reserve your spot: https://lnkd.in/ebBEJ8J2

    View profile for Laura Correnti, graphic

    Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit

    📣 ANNOUNCING NEW SPEAKERS AND EVENTS AT THE DEEP BLUE x AXIOS WOMEN'S SPORTS HOUSE IN CANNES. Join us JUNE 17-19 as we host three days of programming dedicated to women's sports across greatness, business & technology, and change. 🦈 The following Sharks will be joining us: - Jessica Berman, Commissioner, NWSL - Zak Brown, CEO, McLaren Racing - Sophia Bush, Actor, Activist, Producer & Entrepreneur - Steve Cannella, Editor in Chief, Sports Illustrated - Dr. Deepak Chopra - Michelle Crossan-Matos, CMO, Ulta Beauty - Brie Garcia, Co-host of The Nikki and Brie Show, TV personality, NYT bestselling author, WWE Hall of Famer - Rich Kleiman, CEO & Co-founder, Boardroom - Meredith Kopit Levien, CEO, NYT - Lando Norris, McLaren Racing, Formula One Driver - Rakia Reynolds, Founder & EO, Skai Blue Media - Jessica Sibley, CEO, TIME - Linda Yaccarino, CEO, X ...and more to be announced!! 👀 Plus! Don't miss these events at the Women's Sports House: > Monday: "Everyone Watches Women's Sports" Cocktail Reception in partnership with TOGETHXR & League One Volleyball > Tuesday: Mental Health and Wellness Conversation & Guided Meditation with Dr. Deepak Chopra > Wednesday: Cold Brew & Conversation with Robin Arzón 🎟 Register here to reserve your spot: https://lnkd.in/eYYHEqZH Big thanks to our partners at MassMutual, Ally and Snap Inc. for supporting our vision and mission. Deep Blue Sports + Entertainment & Axios can't wait to see you there!!

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  • Register today for the Deep Blue Sports + Entertainment x Axios Women's Sports House in Cannes: https://lnkd.in/ebBEJ8J2 Programming to take place June 17-19. Transportation regularly available from the Croisette to our front door. More speakers and events to be announced soon. Stay tuned, Sharks!! 🦈

    View profile for Laura Correnti, graphic

    Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit

    🇨🇵 LESS THAN ONE MONTH TO GO UNTIL WOMEN'S SPORTS TAKES ON CANNES!! 🏀 Thrilled to share LSU Women's Basketball Star, NCAA Champion, Recording Artist, BIG 4, FLAU'JAE JOHNSON, will be joining the Deep Blue Sports + Entertainment x Axios Women's Sports House as a speaker AND for a special performance!! Excited to also announce the following Sharks will be joining us as speakers throughout our three days of programming, June 17 - 19: - Robin Arzón, VP & Head Instructor, Peloton, GMA Contributor - Sue Bird, WNBA Legend, Partner & CSO at Deep Blue Sports + Entertainment - Cari Champion, Broadcaster, Journalist, TV Host, Disruptor - Ashlyn Harris, 2x World Cup Winner, USWNT - Jennifer Halloran, CMO, MassMutual - Alexis Ohanian Sr., Founder, 776 - Jessica Sibley, CEO, TIME - Sarah Spain, Host of NEW Daily Pod on the Women's Sports Audio Network - Donna Speciale, President of US Ad Sales & Marketing, TelevisaUnivision - Rennae Stubbs, 6x Grand Slam Winner, Former Tennis Pro, Commentator, ESPN ...with more speakers to be announced!! 👀 🎟 REGISTER HERE: https://lnkd.in/eYYHEqZH **Transportation regularly available from the Croisette to our front door.** 🏊♀️ Plus, don't miss our Daily Recess Hours in partnership with Snap Inc. everyday from 11am - 2pm. Big thanks to our Women's Sports House partners MassMutual, Ally and Snap for helping bring our vision to life.

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  • Deep Blue Sports + Entertainment reposted this

    View profile for Laura Correnti, graphic

    Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit

    🇫🇷 WOMENS SPORTS ARE HEADING TO CANNES !! The Next 50 Series - a platform dedicated to exploring the dollars and decisions that will impact and drive the next 50 years in women's sports from Deep Blue Sports + Entertainment and Axios - is going international. 🎾 Announcing the Women's Sports House - a premium experience at this year's Cannes Lions International Festival of Creativity exclusively dedicated to the business of women's sports - with three days of news-worthy programming, mid-day recess hours, and exclusive evening events covering Greatness, Business & Technology, and Change. 👀 Speakers to be announced soon. 🚌 Sprinter vans available from the Croisette to our front door. ➡ Reserve your spot: https://lnkd.in/eYYHEqZH Sara Fischer and I can't wait to see you there!

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  • Calling all internship seekers! 🦈 🏀 Are you passionate about sports? 🎾 Hungry to learn about marketing and advertising in the sports space? ⚽️ Do you possess a relentless enthusiasm for women’s sports in particular? Sounds like you? Then, dive in with us for the summer (6/3-8/16, NYC based). Check out our open positions & apply here: Strategy & Research Intern: https://lnkd.in/eb9AnAq8 Content & Marketing Intern: https://lnkd.in/entwPTH9

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  • Deep Blue Sports + Entertainment reposted this

    View profile for Laura Correnti, graphic

    Navigating uncharted waters as Founder + CEO, Deep Blue while stirring shit up as Partner, Giant Spoon l AAF Hall of Achievement l Adweek Champion of Change & Media All-Star l Founder, Business of Women's Sports Summit

    📈 Rounding out the week with this round-up from LinkedIn News on the rise of women’s sports with great recaps & highlights from this year’s Business of Women’s Sports Summit. 🦈 Thanks for the feature, Bobby Armstrong.

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  • Deep Blue Sports + Entertainment reposted this

    View profile for Josh Sternberg, graphic

    Executive Editor at Morning Brew

    Women's sports is having a moment. This we know. Also having a moment: women sports marketing. And one of the catalysts for that is Laura Correnti, the longtime ad exec who recently launched Deep Blue Sports + Entertainment, a firm that she hopes will become “the leading agency of record for women’s sports,” she told Marketing Brew's Alyssa Meyers, providing clients like MassMutual, the UCLA women’s basketball team, and Ally Financial Group strategic counseling and other services as women’s sports becomes an increasingly significant part of brands’ marketing plans. Correnti is one of the smartest people in media whose bullshit detector is incredibly strong (I know this from experience!), and this fantastic profile really drives home the great work she does. Take a read! https://lnkd.in/e2xpM8cN

    Advertising exec Laura Correnti was made for this era of women’s sports

    Advertising exec Laura Correnti was made for this era of women’s sports

    marketingbrew.com

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