Deena Bahri

https://lnkd.in/gSNGxFQp The Spencer Stuart annual CMO Tenure Study offers compelling insights into the evolving role and stability of CMOs, particularly noting the tenure stabilization at 4.2 years for Fortune 500 CMOs. It's intriguing that B2B CMOs tend to have longer tenures compared to their B2C counterparts, with 4.5 years versus 4.0 years respectively. This difference likely reflects the distinct challenges and market dynamics each sector faces. The study also highlights the increasing trend of CMOs taking on broader responsibilities and the significant number of first-time CMOs being promoted internally, suggesting a strong emphasis on leadership development and succession planning within organizations. It is great to see that women now represent half of Fortune 500 CMOs. I believe it's important now for companies to turn their attention to improving development and support systems for diverse high-potential leaders. #CMOtenure #B2BMarketing #Leadership #WomeninMarketing

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Lauren Lamb, Desiree Mejia and myself had the honor of attending our THIRD Meta Performance Marketing Summit in San Francisco this month! 🛩 We got to spend a few days nerding out with some of the most talented performance marketers in the game discussing the latest and greatest from the Meta ecosystem of products. We recapped our top learnings from the Summit to share with YOU for free! For those who attended, what were your standout learnings from the event? Let's keep the conversation going! #metaperformancemarketingsummit #metaads

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In a highly divisive US election year and with AI being used to generate mis- and disinformation at an unprecedented scale, it's critical that nonpolitical advertisers dial up their placement control to protect brand safety. Check out our latest blog on navigating this environment 👇 #DigitalAdvertising #Adtech

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Excited to share my latest article published by Fast Company As CMO tenures shrink and their role becomes increasingly performance-driven due to shareholder pressure, brands risk losing their ability to create meaningful change in the world—which is bad for everyone. Check it out and let's discuss! https://lnkd.in/gqd5mW-i #Marketing #CMO #BusinessStrategy #FastCompany

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Excited to share my colleague and friend Robyn Newton's latest insightful post on the unique impact of female voice actors in radio and TV advertising. Robyn expertly unpacks why female voices are not just heard, but significantly felt, enhancing emotional connection and resonating deeply with target demographics. A must-read for anyone in marketing or media! Dive in to discover how these voices are shaping brand identities and influencing consumer behavior. 🎙️✨ #Advertising #Media #VoiceActing #BrandStrategy

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My sister Erin and I have made an entire career ignoring advice to “stay in our lane.” Instead, nearly a decade ago we embraced what seemed like a very different model: to be multi-hyphenate. As a result, we dove into tech as advisors to Bumble Inc. and Mirror, co-founded Favorite Daughter, a (growing & profitable!) clothing company (w/ Centric Brands), built a media business, and cultivated a super engaged community on social media. With these experiences, we had a lot of founders that wanted our help, but it quickly became clear that angel investing didn’t give us the capital or resources to support very many companies. So: we created Oversubscribed Ventures, an early stage venture fund focused on the consumer-related tech and brands that matter to us. While Erin and I are the General Partners of Oversubscribed, we partnered with the incomparable Phil Schwarz and the team Corazon Capital (cc: Sam Yagan & Steve Farsht), who are tremendous venture investors. They have been incredible partners day-in and day-out and great, value-added coinvestors. We have a really unique relationship that I’ve never seen anywhere else in the world of venture. Oversubscribed has already invested in some exciting and innovative companies: Batch, Nara Organics, Kudos, 10Beauty, Pizza Girl, Inc., Exponent Beauty, Juliet Wine, FuturHealth, and 831 Stories. We’re actively investing, so reach out to us if you think you’re a fit! TechCrunch Article: https://lnkd.in/erZ68yyc Website: https://lnkd.in/eTQBDgPN

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Sometimes I want to control my shopping experience, sometimes I want the thrill of the discovery. Sometimes I want 15 filters to narrow my search, sometimes I want the brand to take the wheel. In Quick Study’s latest Study Guide, we explore the relationship between consumer behavior and control, and how brands can keep the balance.

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Congratulations to all the #MostInfluentialCMOs on Forbes' annual list. It is wonderful to see these leaders recognized for the amazing work they have done and the impact they have had on marketing influence. Sprinklr was proud to be the primary research and data partner in analyzing billions of data points for the 8th consecutive year. Check out our companion report to learn more about how we measured their influence in their respective industries: https://lnkd.in/e_gQF_Yi

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Love this quote: "Low tenure doesn’t equate to failure." CMOs are moving in and out of their roles at a pace unmatched in the past decade - a signal that the role is becoming more dynamic than ever. Important to point out: this decline doesn't necessarily signal poor performance. More often, it reflects CMOs being tapped for even bigger and more senior leadership roles at their own or other organizations. Just another confirmation that marketers bring invaluable skills and strategic ideas to the table! #CMOs #Marketing #Leadership #Tenure

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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It’s not leaderships job to hand you every tool on a silver platter. ICYMI: Tuesday night I addressed a room of several hundred folks who’ve worked with me over the last few years at the IMPACT Live Chicago event. Over this time I’ve garnered a reputation for being funny, easy going, a brimming with southern hospitality. The one thing I’m not nice about though is doing the work. My finest southern apologies if that ruffled your feathers. But it is no one’s job but your own to figure 👏🏼 it 👏🏼 out 👏🏼. Ai, particularly chatgpt, has one of the easiest ux designs of a complex software we’ve ever seen. You have the power to develop millions of unique and powerful tools all from tappy tapping on your keyboard for a few minutes. You don’t need me, or your marketing director, or your ceo, or your best friend to help you. You really just don’t. It is NOT hard! I too often hear that ai is “scary” or “confusing” or “not working right”. That “leadership is working on it for our team”. Those are all excuses to not do the work.It’s lazy. It’s entitled. It’s stale. If you’re a content writer, videographer, crm administrator, developer, strategist… only YOU know the real problems you face day to day. Your leadership is hosing down problems in every direction (hello recession, fancy seeing you again)- they don’t have time or bandwidth to hand hold through the creation of a simple custom gpt that you can generate in a couple hours tomorrow. We’ve said for a full year now that ai won’t take your job, someone using ai will. “Proficiency in generative AI” is the new “adept at Office 360”. Update your resume bullets now.

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I am not a specialist in advertising. I'm a proud generalist. But today, while trying for the umpteenth time to restart #C25k, I was listening to the Uncensored CMO podcast interview with Jo Shoesmith. Her and host Jon Evans were discussing the power of emotional advertising and distinctive assets, and mentioned the Amazon advert 'Joy Ride'. The whole interview was really interesting (and did a good job of distracting me from the aforementioned running effort), it made me go back and watch this ad. In the mayhem of the Christmas adverts, this one had sort of passed me by. It really is lovely. And here is why I like it: 🤔 They tapped into a simple, real, truth - these grannies are sitting there watching all the kids having fun, and thinking 'that used to be me', 'I would give anything to be able to do that again, but my body is too frail so I don't dare'. They found a way to celebrate the caution and frailty that stops us doing things we love when we get old while demonstrating a key solution to that challenge. 👍 They threw out the stereotypes - grannies are so often shown as past it, knitting quietly in a corner, or the total opposite with Mohawks and skateboards for the shock factor. These were just real, wrinkles and blankets and all - but through the story, we see them as the young people they were, and still are at heart. 📖 They embraced storytelling - a lovely narrative, keeps you engaged along the journey and has a feel-good ending. Just like we like it. 🎶 They included sensory elements - the lilting Beatles track, the steam rising from the mug, the wrinkley faces, the nostalgic colour grade on the flashback sequence, the infectious sound of laughter, all come together beautifully to support the narrative and drive strong emotional engagement. Like I said, I'm not an expert in advertising, and frankly I'm not even a huge Amazon fan (I prefer to buy locally where possible), but this is really great brand work. Here's the video in case you fancy a refresher: https://lnkd.in/eGRrrqYy #brandmarketing #advertising #storytelling 👏 Lucky Generals

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Today marks 30 days at Consumer Reports Here are a few takeaways for anyone (especially marketers) about to start a new gig: 1. Balance education with action. Every biz book says to spend your first 30-90 days on a listening tour. While I agree that listening and learning is critical, you need to show that you can get stuff done. Follow your gut to jumpstart small projects and make incremental changes, all in pursuit of getting more data and insight into what might work when you’re more fully onboarded. 2. Immerse yourself in the product. It shocks me how many marketers I speak with don’t know their product inside and out. I’m very fortunate that CR’s products are useful and fun! I’ve spent recent evenings looking up the ratings and reviews for every appliance in my home, diving into our socials, scrubbing my PII from the web via our Permission Slip app, and even leafing through our iconic magazine. 3. Resist the familiar. So many CMOs I know bring their agencies with them wherever they go. Sometimes that makes sense, sometimes it doesn’t, but it’s often difficult to know until you’ve given existing partners a chance and really know the business. No matter how agile your team and org is, changing agencies or vendors is disruptive, and the benefits of the change must outweigh the cost of disruption. Don’t do something just because it’s comfortable or part of your “playbook”! And a note to new agencies and vendors reaching out to me constantly: I’m not there yet!! 4. Invest in cross-functional relationships from day one. When I was exploring new opportunities I can’t tell you how many times a recruiter said, “The CEO is looking for someone highly collaborative, especially given that the previous CMO didn’t get along with so and so.” Marketers can’t do anything without strong partnership across Product, Sales, HR, Finance, etc. The early focus you have on building trust and confidence throughout your team needs to permeate throughout the organization, and every new initiative you soon take on will happen much more quickly. Hope this helps! 🫡

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This is for those of you thinking about getting a career coach. I just engaged a career coach for the first time in my career (27 years in!) and wanted to share my experience. Seems like those of you like me, with 20-30 years of experience are all having these silent conversations about what to do next in your career. It seems after 20-30 years, we choose - or are forced to choose "What's next for me?" "Where can I apply my talents and experience in the most meaningful and ENJOYABLE way? Stay in the corporate gig or do my own thing? And make a decent living?" It's rather scary, right? So, after 25 years in my career, a career that I have (mostly) loved, I decided to engage a career coach. For me, I needed help choosing what path to take. And wanted that path to be tailor made for me. I recently began working with Meija Jacobs and wanted to recommend her to my network. I worked with Meija many moons ago at a well known global agency, so I know her well. When I decided to get a coach, I wanted to find someone who understands my career and the broader industry while also having some training around working with a newbie like me who's new to being coached. I wanted a coach who understands the psychology around all this. As most of my sessions with Meija are about what's in my head and what next steps I gotta take to realize my goals. She helps me understand the thoughts that limit or motivate me from taking the leap pursuing my next chapter on my terms. For me, Meija's 30 years experience in leadership roles at IDEO and top advertising agencies combined with her Masters in Clinical Psychology enables her to understand me more deeply. I'm just getting started. But have found that having some conversations with Meija helped me make those small pivots that make a big difference. Life changing stuff. You can schedule time with Meija here: https://lnkd.in/eNrGE7sm

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What does the political landscape look like based on brand preference? What brands are truly non-partisan? In a polarized US political climate, many brands are focused on being as non-partisan as possible - but the latest Harris Poll 100 data show an interesting picture of what brands resonate more or less with Democrats and Republicans. More brands in their 100 skew towards liberal preference, though what most strikes me is how hard it is to truly exclude a party. The appeal of brands that have taken a potentially divisive stance (Chick-fil-a, Nike, etc.) may sit further on one side, but still hold significant preference across parties. When compared with how far out the Trump Organization polls away from Democrats, its interesting to see how the 'Chick-fil-a sandwich effect' allows consumers to separate product from brand. https://lnkd.in/eSextXbt #brandstrategy #brands #politics #uselection

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Ever curious about what's under the curtain? Dailymotion has just unveiled Auto Path, a groundbreaking high-impact creative tailored specifically for the Auto Industry. By leveraging our Predictive Targeting audience insights and vast scale, we've crafted activations that resonate with car buyers, all while providing measurable in-ad actions with OLV and CTV. Key Standard Features: - Custom Multi-touchpoint elements envelop your video creative - Product feature hotspots seamlessly integrated within the video environment to capture attention - Outbound click features to enhance data collection, site traffic, and conversion rates Experience an exclusive peek behind the scenes... Let us guide you on a test drive and engage seamlessly across all screens! Hit me or our exceptional sales team Brenda Rodriguez Valeria Basmagi Edivaldo Junior to introduce you to this exceptional innovation in Latin America #autopath #Dailymotion #creativeinnovation #predictivetargeting

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📊 Ad Measurement 🎯 Attribution 📈 Incrementality 📺 Media Mix Modeling (MMM) 🧪 Testing As you know, these are all near and dear to the Round Barn Labs team and me, and they are central to our discussions of learnings on the Always Be Testing podcast! When budgets are tight, and more rigor than ever is needed to measure performance marketing, you better have your ad measurement game TIGHT or TOIT, depending on your preference 😉 Jeff Greenfield is an ad measurement veteran who nails Episode #43. 🏫 Built and sold C3 Metrics based on tagging solutions to understand multi-touch attribution 🏡 Rise of walled gardens, no impression tags in TikTok and Snap 🔏 iOS 14.5 changes 🍪 Pending Cookie Deprecation 💻 Measurement cannot be at the user level anymore 🚀 Launched Provalytics to address a hybrid of MMM and cookieless attribution "The Future of Ad Measurement is on-site improvements and ad and campaign updates." - don't sleep on CRO and its impact here. 🖥 He believes one vendor can take more of the ad measurement market 🔥 Most brands are overinvested in non-brand paid search b/c they are not invested in full-funnel enough. Spotify: https://lnkd.in/d4VhNDv3 Apple: https://lnkd.in/dHUP2HaY

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