Red Curry’s Post

Marketing to the senior demographic is something we're proud to say is in our wheelhouse. And based on a whole lot of statistics, it wouldn't hurt to be in yours, too. Read Tim Burke's latest article about how to best approach a vital and significant audience. #MarketingTips #UnderstandingSeniors

“Afterall, U.S. households headed by people 55 or older hold over 65% percent of the country’s total wealth. That’s a fat wallet. Baby boomers have an average net worth of $1.7 million. McKinsey Global institute has predicted the 60+ population will generate half of all urban consumption growth in developed countries.” #buildingthefuture #seniors #advertising #mediaplanning #openenrollment #miami

Impacting audiences this International Women’s Day International Women’s Day approaches and your thoughts are likely turning to how well your business engages across demographics. Critically, accessing different demographics can be challenging; reaching the right people, and engaging them are all advertising hurdles to overcome.      Over at Bauer Media Group we offer scale. Over 11.5 million women listen to Bauer stations every week.* That’s over 11 million potential customers you could be reaching. Whilst other, solely digital platforms might offer you scale, their audience are users; we can offer you fans. Dedicatedly tunning in and engaging with us on a deeper level. We offer trust  Advertising is tricky. Establishing a level of trust is the first step in winning new customers, but this doesn’t come easy. Distrust of media is a viral narrative and has been for several years. The platform you choose is a reflection of your brand. Don’t let this hold you back before you’ve started. Radio consistently ranks as the most trustworthy platform, with 56% of people rating radio as trustworthy.† This is far ahead of TV and the press.    We offer engagement  Our female audience listens to Bauer stations on average of almost 9 hours a week. ‡ This allows you to develop trust in your brand in a way that only audio can.     Authentic scale through a real audience. *11.5 million women 15+ - RAJAR Q4 2023 - All Bauer Media Audio UK Stations   † European Union - Eurobarometer 96    ‡ RAJAR Q4 2023 - All Bauer Media Audio UK Stations #internationalwomensday #internationalwomensday2024

Vogue has gone rogue. 🫢 This digital-generated text conversation has to be one of Vogue’s most unpolished social media posts and we’re obsessed. Besides being a great way to introduce this year’s Met Gala theme, here's why this reel makes for a killer brand-building piece… 👠 It humanises the brand: ↳ Informal content can make a traditionally formal brand, such as Vogue, seem more approachable and relatable. 👠 It targets different audiences: ↳ This type of content allows Vogue to appeal to a broader range of demographics, including younger audiences who prefer a more casual tone. 👠 It differentiates itself from competitors: ↳ In an industry where most brands share polished content, this post stands out from the crowd. What did you think about the reel? Let us know. ⬇️

We had a client recently that had done a fantastic job at targeting the 25-45 aged audience with their messaging. They had done such a good job that they were struggling to sell more products into that group because so many of the cohort had already made a purchase. We conducted audience analysis that showed the 50+ age group made up nearly 40% of their target audience, and they were doing very little to engage that group. From a marketing standpoint, it always seems more exciting to target the younger demographics. Brands would do well to remember not only the massive size of older generations but also the massive amount of purchasing power they have. This is a great article from Ad Age that highlights how brands and agencies are finally starting to turn their focus to the older audience groups: https://lnkd.in/eviaHjZi

Radio advertisements have several importance: 1. Wide Reach: Radio ads can reach a large audience, especially in areas where other forms of media may not be as effective. 2. Targeted Advertising: Radio ads can be targeted to specific demographics, such as age, location, and interests. 3. Cost-Effective: Radio ads are often less expensive than television or print ads. 4. Flexibility: Radio ads can be easily edited and updated. 5. Immediacy: Radio ads can be quickly produced and aired, making them ideal for time-sensitive messages. 6. Brand Awareness: Radio ads can help build brand awareness and reinforce messaging. 7. Engagement: Radio ads can be engaging and memorable, especially with the use of sound effects, music, and creative storytelling. Let me know if you'd like more information!

Well, it seems like everyone's trading in those lengthy, snooze-worthy videos for bite-sized, action-packed shorts! Over the past four months, we've seen a significant uptick in requests for short-form videos from a wide array of brands, including prominent players in the corporate space. This trend is largely attributed to the evolving dynamics of Social Media consumption, where audiences crave instant gratification and concise messaging. Quick, snappy, and oh-so-effective at getting the message across in record time! Furthermore, the burgeoning popularity of vertical videos cannot be ignored. With the ubiquity of smartphones and the dominance of mobile-first platforms, vertical video content has emerged as a powerful tool for engaging audiences. Its ability to seamlessly integrate with users' browsing experiences makes it an invaluable asset for marketers looking to grab the attention of their target demographics. So, spill the beans! Is your marketing squad hopping on board with these trends for your next big video campaign? #VideoMarketing #ShortFormContent #VerticalVideoTrends

Always find the Audience sweet spot by choosing the RIGHT TONE. When it comes to effective communication, understanding your audience is paramount. Here are some crucial factors to consider when tailoring your tone, especially in the professional realm. 1- Consider Demographics: Think about gender, location, and age. Young? Be friendly; older? Go more serious. 2- Industry and Role: Suits and ties? Formal tone. Creatives? Let your words dance. 3-Pain Points and Goals: Address their troubles and dreams to engage them. 4- Brand Voice: Match your tone to your brand's personality for a high-five effect. 5-Communication Preferences: Tailor your style to their liking—quick and clear or warm and cozy. PS: Share your thoughts in the comments! 👇😊 #digital_marketing #copywriting #audience.

Are your TV commercials hitting the mark? Explore the pivotal role of audience demographics in crafting ads that not only capture attention but also drive engagement and conversions. Dive into our latest insights! 📊 #AdStrategy #MarketingInsights #ECGProductions https://lnkd.in/e4UbD97V

Why do brands prefer casting regular folks for their commercials and digital ads? In the past couple of years, a noticeable trend has emerged at allcasting.com and KidsCasting.com . Companies are increasingly inclined towards a more personalized approach when connecting with their audiences. Digital marketers are grappling with the challenge of acquiring new customers and are actively seeking innovative ways to engage their target demographics. This is where allcasting.com and KidsCasting.com come into play. With over 6 million registered talents spanning from infants to seniors, representing diverse ethnicities, languages, accents, appearances, professions, and skills across the US and Canada, these platforms bridge the gap between brands and potential clients. By showcasing a range of relatable individuals, brands can establish a meaningful emotional connection with their audience. Today's consumers aren't just looking to purchase a product; they want to invest in a feeling, an emotional connection that resonates with people like them! So, if you're a marketing agency, production company, media outlet, or casting agency on the lookout for fresh faces for your projects, shoot me a message, I'd love to help out! #castingrealpeople #ugccreator #ugcmarketing #commercialmodel #castingcall #allaboutpeople