Koley Corte’s Post

Last year, the average tenure of #CMO 's at the nation’s 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That’s down from 40 months in 2022. However, researchers note this isn't a failure - CMOs are more likely than other C-suite leaders to transition to larger leadership roles. https://lnkd.in/g_xQV8GG #marketing #AMA #leadership

The evolving role of CMOs marks a pivotal shift in business strategy. With over 80% of CEOs eyeing marketing as the growth engine for 2024, the pressure is on. Yet, under 20% of CMOs feel prepared for this challenge, uncovering a significant skills gap in modern marketing within leadership ranks. The transition of CMOs into broader senior roles is not just promising; it's essential for integrating marketing insights into business solutions and aligning with changing consumer demands. This move bridges the expertise gap, fostering a culture that leverages marketing for sustainable growth. It's a transformation that's both necessary and beneficial for forward-thinking businesses. Read more about how the role of CMOs is shifting and why it matters in this insightful article from Adweek. #FullFunnelMarketing #Leadership #CMO #MarketingTrends #BusinessGrowth

I came across this insightful post from the Marketoonist Tom Fishburne about the changing and challenging CMO role. As he shares, the average tenure of the CMO has fallen to its lowest level in more than a decade. Why is that? Broadly, CMOs today are expected to be data-driven, creative, strategic, and customer-centric (all at once), or they're expected to lead a fulfillment center to run events, create decks, and make "things pretty." It leads me to ask: Why do you think the CMO role continues to be challenging? Is it the nature of the role, the expectations, or the rapidly changing marketing landscape? Or perhaps a combination of these factors? How should the CMO define their marketing role? Share your POV in the comments. #CMO #Marketing #Leadership #BusinessStrategy

These cartoons are awesome (worth clicking out to see them all). They highlight the issue many senior marketers face (...and you can learn how to overcome in my book 'The Marketing Leader's CODE'...excuse the plug). The role is getting so complex, many companies simply don't know how to manage marketing any more, or know what type of marketer they really need.😵 #marketing #leadership #cmo https://lnkd.in/gW-EHYG5

CMO's have the shortest duration of any member of the C-Suite. The Marketoonists captures this perfectly. There are reasons for the revolving door of marketing leadership that not only impact CMOs but Marketing VPs, Directors and Managers. It's the dark side of marketing leadership that no one talks about. Find out if you relate to my article called "The Pain of the Marketing Leader...and what we can do about it." Get it here: https://lnkd.in/eN5HDGBV Drew

The unspoken friction between CMOs and their peers Back in July Marketoonist caricatured the CMO role as a revolving door. The cartoon struck a nerve—both for marketers and the rest of the C-Suite—and was met with a lot of finger-pointing.  At Russell Reynolds Associates we measure Executive Leadership team confidence and have found that CMO's confidence in their ELT's effectiveness is much lower than average leader perceptions (57.2 vs. 64.8), and even lower than the CEO’s (65.6). The important question is: How can marketers—and their CEOs—combat this? #marketing #cmo #ceo #executivesearch #leadership

Of the three types of CMOs – Unifiers, Loners, and Friends – unifiers are more likely to have their budget protected in a downturn. And they enjoy a 48% longer tenure.  I recently posted about the power of a strong CMO-CEO relationship. But extend that strong understanding of marketing’s role as a revenue driver throughout the C-suite – particularly among Finance and Tech leaders – and you unlock a superpower.  This is a great piece on how CMOs can drive collaboration for marketing success.  #Marketing #CMO #Leadership 

The 2023 Forbes World’s Most Influential CMOs List, again recognizes the 50 chief-marketers whose influence on their brands, businesses, culture, people, and the global marketing community, stand apart. Along with this year’s Forbes CMO Hall of Fame inductee, the thinking, approach, work, leadership, impact, of this year’s 50 honorees—28 of whom make the list for the first time—merits not only celebration but consideration as there is much to be learned from them. The Forbes World’s Most Influential CMOs List: 2023 https://hubs.ly/Q01YgSQW0 #CMO #Marketing #Smartermarketing

"According to research from Spencer Stuart, the average CMO tenure stands at just 40 months. This figure is the lowest for a decade, and is less than half the average tenure of a CEO, at 85 months." "The office of the CMO needs a jolt" by Fast Company details why this may be happening - "only 34% of CEOs have great confidence' in their CMOs, and only 32% trust them." House of Revenue® is tuned in with the #fractional community, and we are seeing fractional executive roles skyrocket. Is fractional the future? What do you think?" Read the full article for a fresh perspective: https://bit.ly/3s37kBP #CMO #leadership #executives #fractionalCMO #futureofwork #leadershipdevelopment #thoughtleadership

As the role of the #CMO continues to expand, and the pressure to navigate turbulent markets doesn't go away, marketing is now fully in the driver’s seat, providing the voice of the customer to advocate for new capabilities & drive organisational change. As one senior marketer told us “we have to be everything, everywhere, all at once". In order to better understand what's on CMO's agendas for 2024, the Prophet team spoke with 25 marketing leaders from across the globe and identified four trends to look out for over the next 12 months. Check out the full article below. #Marketing #Leadership #Trends