Rescue | The Behavior Change Agency

Happy Research Appreciation Day! At Rescue, our in-house team of researchers and social scientists is the driving force behind our behavior change interventions. By keeping research in-house, we ensure that research findings are woven into every aspect of each intervention, from key messages to implementation tactics. We're proud to share that our dedicated Rescue research team has published 48 research papers and book chapters. Their latest article, “Creating More Effective Vape Education Campaigns: Qualitative Feedback from Teens in Nine U.S. States,” was recently published in the Substance Use and Misuse journal. Read the article now: https://bit.ly/3Ld6x7u #ResearchAppreciationDay #BehaviorChangeResearch

Mark your calendars: Dr. Dana Wagner, Rescue's Principal Research Scientist, will join the FDA Center for Tobacco Products for a NACCHO webinar on July 8th at 3:00PM-4:00PM EST. You'll learn ✔️new research on the growing trends in cigarillo use ✔️the resources available to address cigarillo use ✔️strategies to address cigarillo use in your community Sign up now: https://bit.ly/3zv2T6r

All of us at Rescue wish you a fun and safe 4th of July as we celebrate the birth of America's independence. As we prepare for 4th of July celebrations, it can be a great time to remind our community members about ways to avoid overconsumption of alcohol with fun, engaging communications that encourage behaviors like drinking more water and eating food before drinking. Check out our commercial “Water: Just Drink It” to see this strategy in action. https://bit.ly/45Uhogm #July4 #AlcoholSafety

As health communicators, we have the power to motivate and help our audiences quit smoking. Effective cessation campaign messaging must demonstrate how lasting change is possible and provide roadmaps for individuals seeking effective quitting strategies. In our upcoming complimentary webinar, experts at Rescue Agency will share evidence-based strategies for efficiently implementing impactful smoking cessation campaigns. Save your spot now; recordings will not be available after: https://bit.ly/3W67p4e #HealthWebinar #CessationCampaigns

Join Rescue's Principal Research Scientist Dr. Dana Wagner for a new NACCHO webinar with the FDA Center for Tobacco Products called "Cigarillos: Emerging Trends and Strategies for Local Health Departments" on July 8, 3:00PM-4:00PM EST. Don't miss this opportunity to explore emerging trends and practical strategies to effectively address the growing issue of cigarillo use among youth and young adults. Register now: https://bit.ly/3W7iime

The Missouri Department of Health and Senior Services worked with Rescue Agency to create the policy change campaign, Show Me Smokefree. Approximately 1,200 Missourians die from the effects of secondhand smoke each year. Our campaign “Show Me Smokefree,” advocates for a statewide policy change that would protect families and non-smokers in Missouri from the health risks of secondhand smoke. Watch our commercial to learn more about how we’re helping advocate for better smoke-free laws in Missouri. https://bit.ly/3VLUYZX #SmokeFree #PublicHealth #PolicyChangeCampaign

Upcoming Webinar Alert! No Menthol Ban: Now What? How to reach chronically underserved audiences with vital cessation messaging. With the unsuccessful banning of menthol tobacco products in the U.S., millions of Americans continue to suffer from the devastating impact of smoking and vaping-related diseases. Health communicators are now grappling with the challenge of addressing the ongoing marketing of harmful tobacco products and helping those currently addicted to nicotine embark on their quit journey. In our complimentary, one-hour webinar, experts at Rescue Agency will share evidence-based strategies for efficiently implementing impactful smoking cessation campaigns that move beyond demographics to speak to the audience’s personal motivations to quit. Our experts will show you how we’ve successfully promoted state quitlines to achieve an average 850% year-over-year increase in quitline enrollments. Save your seat for July 16: https://bit.ly/3XAX9lE #Cessation #PublicHealthWebinar

While opioids are often prescribed to manage pain, holding on to unneeded prescription opioids can endanger household members with dependency and overdose. The Georgia Department of Behavioral Health and Developmental Disabilities State Opioid Response worked with Rescue to develop an opioid disposal campaign called “Toss it”. This ad advocates for the proper disposal of leftover opioids through designated drug drop boxes. Watch now: https://bit.ly/4blNUci #OpioidDisposal #TossIt

In the United States, 60% of Special Olympics athletes are overweight or obese, increasing their risk for many serious diseases and health conditions. Since 2020, Special Olympics has worked with Rescue Agency to provide direct-to-athlete fitness messaging and resources for coaches and caregivers. We’re excited to share our campaign with the Special Olympics called School of Strength: Snack Zone, which launched during Super Bowl Media Row. This campaign provides healthy snack recipes and swaps that athletes can implement on their own or with limited supervision. This series stars five Special Olympic athletes with the help of Denver Broncos Linebacker Alex Singleton. Watch all three videos and access additional educational nutritional resources to support healthy snacking on our Snack Zone web page: https://bit.ly/4cyV9yr #SpecialOlympics #Athlete #SchoolofStrength #SnackZone

Many youth use substances like cannabis as a way to cope with mental health problems and stress. However, they often don’t know that their developing brains are highly susceptible to the adverse effects of cannabis including long-term cognitive function and mental health consequences. The California Department of Public Health worked with Rescue Agency to develop a youth cannabis prevention campaign called Mind Over Marijuana. Our ad, “Comes Back” demonstrates that while cannabis seemingly alleviates stress, it has the reverse effect in the long run. Watch now: https://bit.ly/3VPaOnU #CannabisAwareness #teenhealth #CDPH #MindOverMarijuana