Hurry! There are only FOUR more days until the nomination period for the 2024 Marketing Research and Insight Excellence Awards closes. Be sure to nominate a researcher or research company for one of the many categories offered before Thursday! Head to https://lnkd.in/gwi3aQtw and submit a nomination before its too late. Remember you can’t win if you don’t enter! #QuirksMR #MRX #insights #QuirksAwards
Quirk's Media
Media Production
Eagan (Saint Paul), MN 14,275 followers
For marketing research and insights professionals. #QuirksEvent
About us
Quirk's is the place where the best, brightest and boldest in marketing research – clients and agencies alike – exchange their most effective ideas. Designed to promote the understanding, use and value of marketing research, our articles, directories, Webinars, tools and other free resources give insights professionals the real-world solutions they need to take their marketing research and insights capabilities to a new level of excellence. How we got started Before starting Quirk's Marketing Research Review in 1986, Tom Quirk worked in the marketing research field for more than 20 years. Seeing a need for a publication to promote the value of marketing research, as well as a comprehensive directory of research providers, he launched Quirk’s Marketing Research Review in October 1986. The largest media provider in the industry Today we have over 60,000 subscribers in 110+ countries. We also offer the Quirk’s e-newsletter; Quirk’s Daily News Queue, which provides research and insights news on the go; and our robust and dynamic Web site that launched in 2016 and receives nearly 1.3 million visits each year. On top of this, we actively engage with our audience via Webinars, our two LinkedIn groups and on Twitter @QuirksMR, where we have 12,000+ followers. In 2015 Quirk’s saw another need in the industry and launched the Quirk’s Event (www.thequirksevent.com/), an inclusive event created for the entire marketing research and insights community. To get your own FREE access visit www.quirks.com.
- Website
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http://www.quirks.com
External link for Quirk's Media
- Industry
- Media Production
- Company size
- 11-50 employees
- Headquarters
- Eagan (Saint Paul), MN
- Type
- Privately Held
- Founded
- 1986
- Specialties
- Marketing Research, Publishing, Magazine, Directory, Job postings, Media, Enewsletter, Market Research, Insights, CX, UX, Webinars, and Conferences
Locations
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Primary
Get directions
4662 Slater Road
Eagan (Saint Paul), MN 55122, US
Employees at Quirk's Media
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Chris LaVictoire Mahai
C-suite and Board Advisor, Public, Private and Non-profit Independent Director, Private Investor, Author
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Rick Adams
Chief Operating Officer at Avertech
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Dan Quirk
Quirk’s Media: Serving the Marketing Research and Insights Industry for 35+ Years! -- Please, No Soliciting --
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Andrew Claude
Client Relationship, Sales, & Marketing Leader | Mission-Driven
Updates
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Optimizing commercial airtime and analyzing audience engagement "The threat of wear out is something that concerns marketers, and rightly so. No one wants to spend their budget on an advertisement that only causes irritation for the consumer. But due to this focus on wear-out, a bigger problem often remains undiscussed. While marketers are afraid that the advertisement will be on TV for too long, in practice, we see that advertisements are often stopped too early, before they even reach a level of maximum impact." Read more https://lnkd.in/gvbAWkri
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Join your fellow researchers for Zip Co’s #QuirksNewYork session on Behavioral economics (BE)! Learn about the foundational principles of BE like dual=process theory, cognitive biases and more. Then find out how governments and businesses from various markets are using BE through global case studies. “This presentation not only highlights the successes but also addresses the challenges and ethical considerations in applying BE, providing a comprehensive overview for marketing and insights professionals looking to integrate these strategies into their work.” Learn more about this session at https://lnkd.in/g5jAAXkT #MRX #QuirksEvent #insights
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Thank you Toluna for sponsoring three of our events at the platinum level this year! Including the #QuirksNewYork event, happening July 17-18. The #QuirksEvent wouldn’t be the same with your support. To learn more about the Quirk’s Event – New York go to https://lnkd.in/d-aKqiUY #MRX #insights
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Nominate a researcher for the 2024 Outstanding Young Researcher Award before it's to late! The nomination portal closes on Thursday, July 11 at 11:59 p.m. ET. Submit a nomination and add to the wonderful list of past Outstanding Young Researcher winners. Go to https://lnkd.in/gwi3aQtw and nominate today! #QuirksMR #MRX #insights #QuirksAwards
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You want what's best for your organization. One important aspect is the people you hire. Find the best talent in the industry through Quirk’s Talent! https://quirkstalent.com/ #MRX #MRXJobs #talent #hiring
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In case you missed it, your weekly marketing research news highlights: Conjointly partners with Cint. SCR (Smart Connect Research) promotes Bains to COO. Collage Group appoints Bennett as head, sales. KS&R appoints Houston as VP, discovery and design. 2CV appoints Hom as research director. https://lnkd.in/g66ZHSqt #MRX #insights #QuirksMR
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“In the post-pandemic world, TikTok has emerged as a key platform, offering exciting new opportunities in advertising. Brands that capitalize on TikTok’s high-quality attention environment with highly emotive and entertaining ads are disproportionately benefiting from this powerful full-funnel tool to drive business outcomes.” TikTok and EyeSee conducted research together to identify principles and practices that enhance return on creative (ROC). Learn about these principles and how they can help your brand succeed on TikTok by attending this session at #QuirksNewYork Learn more at https://lnkd.in/gJXmrupH #MRX #QuirksEvent #insights
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5 marketing research misconceptions "While market research is a common practice among countless industries, there remains no shortage of misconceptions. Market research seems self-explanatory but many believe myths like thinking it can be accomplished via strictly “desk research,” or that online surveys are the most viable method to understand consumer beliefs and attitudes." Read more https://lnkd.in/g6JUp5qv #QuirksMR #MRX #insights
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Authentic allyship: Supporting the LGBTQ+ community beyond Pride Month "It's important for businesses to clearly articulate how they contribute to the LGBTQIA+ community, not just during Pride Month but throughout the year. Profiting from LGBTQIA+ visibility during Pride Month without substantive support for community causes is not only performative and ethically questionable but also transparent to consumers, potentially damaging trust and credibility." Read more https://lnkd.in/gP4tSQmX #QuirksMR #MRX #insights
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