👋 Hey #QuirksNewYork, there is still a chance to catch up! Visit us at booth #326 Lisa Koster Fastuca Cliff Kane Milica Kovač Marija Smuđa Kimberly Bastoni Jason Bradbury Koen Philippaerts Ana Golubovic
EyeSee
Market Research
Ghent, Belgium 12,237 followers
Full-service agency | Pack, planogram, claim, online path to purchase, TVC and social media online tests
About us
EyeSee is a tech-enabled consumer research partner, providing highly predictive insights for shopper, advertising, innovation, and e-commerce optimization. Equipped with cross-category knowledge, our team is 150+ multidisciplinary experts strong and driven by passion to understand and help businesses grow. Join the ranks of top-tier CPG companies, healthcare innovators, and media trailblazers who trust EyeSee's proven formula to navigate today's complex market dynamics with confidence. Three pillars of our research approach: 1. Comprehensive Insights: We employ a sophisticated mix-method approach, blending implicit and explicit methodologies to deliver 360-degree insights with high predictive power. 2. Realistic Testing Environments: Harnessing the prowess of our agile in-house design teams, we create lifelike virtual simulations of stores, social media platforms, and e-commerce sites. These simulated environments enable us to capture the subtlest and most authentic consumer behaviors. 3. Personalized Guidance: Our dedicated insights experts serve as your strategic partners, synthesizing data into actionable recommendations that drive tangible results. With our award-winning framework as the backbone, we lead studies spanning 50+ countries, stationed strategically in key hubs like New York, London, Paris, Antwerp, Mexico City, Belgrade, and Singapore. Among our most sought-after solutions are tests designed for packaging, planograms, claims, social media ads, TV commercials (TVCs), and e-commerce websites. Understand behavior, grow further!
- Website
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http://www.eyesee-research.com
External link for EyeSee
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- Ghent, Belgium
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Increase Marketing Impact, Eye tracking, Marketing and Advertising, Pretesting, Webcam Eye Tracking, Global Capabilities, Market Research, Facial Coding, Fast and Actionable Insights, Cost-Effective, Shopper Marketing, Online Communication, and Advertising Testing
Locations
Employees at EyeSee
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Heather Graham
Self-confessed packaging & shopper research nerd
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Ozana Jurkovic
Business professional passionate about understanding how things work, how people think and most of all, how they feel.
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Jurgen Denul
Veteran Lean/Agile practitioner, teacher, and coach - Rookie Serious Game Designer
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Cliff Kane
Says “Yes, and…” to shopper behavior research chats, dark roast coffee, and dog-walking Nutmeg
Updates
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👀 Did you catch us presenting on Return on Creatives with our partners from #TikTok at #QuirksNewYork? If not, or if you have any questions about it ❓ or want to know how we use our behavioral mix-method approach to test #pack, #claim, #tvc, #planograms, and #ecommerce, 📍 visit us at booth #326. These are the people you are looking for: Milica Kovač, Marija Smuđa, Lisa Koster Fastuca, Ana Golubovic, Kimberly Bastoni, Jason Bradbury, Koen Philippaerts and Cliff Kane - the #MarketResearch dream team.
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💸 When investing millions in TV commercials, featuring celebrities might seem logical, but a celebrity alone doesn't guarantee success. Our experts, including Ana Golubovic, used their #ad #testing experience to analyze #NBC #Olympic ads to showcase why some are better than others. Read more here 👉 https://bit.ly/4cyBgb7
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Who is excited for tomorrow's start of #QuirksNewYork? Just a kind little reminder: 📅 July 17th at 10:30 AM, Room 2 - Join Marija Smuđa and Milica Kovač for a session on Return on Creatives on #TikTok. 📍 Visit us at Booth #326 anytime during the conference. 👋 If you see Lisa Koster Fastuca, Ana Golubovic, Koen Philippaerts, Cliff Kane, Jason Bradbury be sure to say hello!
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Hear, hear! As Joris De Bruyne often says, "I always take the chance to highlight that creating a culture that accepts failure and encourages experimentation is key to innovation."
🚀 Reflecting on an inspiring week at the Cannes Lions International Festival of Creativity. Attended by our CEO Maurice NDiaye to partake in important conversations surrounding AI and strategy, and proudly sponsored by Descartes & Mauss and others. We're grateful to Dr. Liubov Ruchinskaya for organizing the Insights Lighthouse event. Here are our key takeaways: 🤸♀️ Continuous Reinvention in Strategy & Insights: Embedding cutting-edge tech stacks in our core processes—from product innovation to targeting—is pivotal. Kalindi Mehta and Dr. Ivan Terekhov showcased impactful strategies that underscore this transformation. 🗣 Real Transformation Beyond AI Hype: The industry-wide shift towards AI is undeniable and substantial. We're navigating this wave with a focus on value over buzz, emphasizing data quality while acknowledging the margin for error in outputs. 💡 Navigating Impact in a Complex World: Designing capabilities consistently delivering meaningful impact remains challenging amidst increasing complexity. Insights from leaders like Joanna Dumont and Sorin Patilinet highlight our commitment at Descartes & Mauss to enhance strategic processes. Thank you to everyone involved—your talent, energy, and insights made this event truly remarkable. Special thanks to the other sponsors present: Stravito, Appinio, Fastuna, EyeSee, Behaviorally, GWI, Hotspex, and Cloverpop for their valuable contributions. We are looking forward to what lies ahead! #CannesLions #CreativityFestival #AI #Strategy #Innovation #TechTransformation #Stratech #IndustryInsights #DescartesAndMauss #ContinuousImprovement
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If you're coming to #QuirksNewYork, make sure to stop by and say hi to Kimberly Bastoni, Cliff Kane, Jason Bradbury, Ana Golubovic, Koen Philippaerts, Lisa Koster Fastuca, Milica Kovač and Marija Smuđa 🤝 They'll all be there, making this a unique opportunity to gain the most #behavioral and #mixed-method #testing knowledge for whatever challenge you're about to overcome! 📈
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💡 If you are eager to know the correct answer on this one, see you at the #QuirksNewYork 📅 July 17th at 10:30 AM, 📍 Room 2 🎤 Join Marija Smuđa and Milica Kovač for a session on Return on Creatives on #TikTok
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📈 Investing $10M-$15M in high-production video ads? It's more than just a numbers game. To maximize #ROI, your ads must reach, captivate, and retain viewer attention from the first second to the last. 👀 We analyzed #NBC videos featuring Paris Hilton, #Megan Thee Stallion, Emily in Paris, and #Minions to see which one came out on top. 🏆 Discover the surprising winner and learn how to make your video ads unbeatable 👉 https://bit.ly/4cyBgb7 🎥 ✨ 🎙 Ana Golubovic & Iskra Herak #VideoAdvertising #MarketingStrategy #BehavioralResearch
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🔊 Hey #QuirksNewYork attendees! There are several opportunities for us to meet this year: 📅 July 17th at 10:30 AM, Room 2 - Join Marija Smuđa and Milica Kovač for a session on Return on Creatives on #TikTok. 📍 Visit us at Booth #326 anytime during the conference. 👋 If you see Kimberly Bastoni, Cliff Kane, Jason Bradbury, Ana Golubovic, Koen Philippaerts and Lisa Koster Fastuca be sure to say hello! Let’s shine-through another great summer #insights event together! 🌞
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