The Exchange is live! 🚨
About us
Greenbook brings innovative resources to market researchers on both sides of the table and offers effective marketing opportunities in a variety of targeted media. Our publications and events provide a stimulating, practical, and timely perspective on topics and issues relevant to the industry. + The Greenbook Directory connects buyers with suppliers of market research services by providing detailed information on research firms and by supporting client-supplier interaction with new online tools. + With our Content Marketing Program, we help market research companies better demonstrate their strengths and capabilities, position themselves as experts, and generate more qualified leads. + IIEX events offer a window into the future of the industry with an emphasis on using innovation in solving real business challenges through better insights. + Sign up for the weekly newsletter to receive exclusive insights content straight to your inbox: https://bit.ly/2Vckw3N
- Website
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https://www.greenbook.org/
External link for Greenbook
- Industry
- Market Research
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- publications & websites for market researchers, market research resources, healthcare market research resources, qualitative market research resources, buyer's guides, directories, innovation in market research resources, and consumer insights events
Locations
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Primary
234 5th Avenue
Suite 303
New York, NY 10001, US
Employees at Greenbook
Updates
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🎉 Exciting news! The Exchange welcomes special guest Timothy Lynch for Episode 49! Join Tim and Lenny Murphy as they dive into the latest industry developments! Don't miss this insightful discussion - live today at 12 PM! 🚨
The Exchange: Episode 49
www.linkedin.com
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The AI Revolution in Market Research: 9 Trends to Understand 🌟 Discover how AI is transforming market research, offering rapid insights and optimizing decision-making. According to Qualtrics' 2024 research, 47% of researchers globally use AI daily. Embrace the AI revolution and transform your market research approach! → https://hubs.ly/Q02G0fgD0 Hiral Rana Dholakiya, Preceptist
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Are you ready to skyrocket your insights and analytics game? 🤔 IIEX AI 2024 is the event you can't afford to miss! 🔮 Peek into the future of business decision-making 💡 Learn from AI pioneers who've transformed their industries 💼 Build a compelling business case for AI integration 🔑 Unlock the secrets of advanced AI techniques in research Don't let your competition outpace you. Sign up for updates & stay tuned for the opportunity to secure your spot at IIEX AI 2024! → https://hubs.ly/Q02G0dKB0
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Know a Champion of Change in #MRX? 🌟 Nominations are now open for Women In Research (WIRe)’s MRX Diversity Champion Award! This award recognizes those who are making a positive difference in the lives of others and in our industry through their significant contributions to diversity. Don't miss the chance to honor someone who inspires and drives change. Visit https://lnkd.in/eMNb9H2 to nominate today! 🚨 Submissions close on July 24th.
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📢 AI Bias in Cultural Representation: A Call to Action for Researchers! As AI becomes more prevalent in market research, we must address a critical issue: AI bias in cultural representation. Why this matters: 1️⃣ AI models can perpetuate societal biases, especially for underrepresented cultures 2️⃣ Language models may oversimplify non-dominant cultures 3️⃣ English-trained AI can overrepresent Western perspectives Take a look! → https://hubs.ly/Q02G0dDt0 Isabela Sangiorgi, 10k Humans Elizabeth Hecht, 10k Humans
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Greenbook reposted this
A sneak peek into our CEO Narek Vardanyan's speech at IIEX Europe 2024! Narek's session on "Skin in the Game: Objective Truths from Qualitative Results" demonstrated how real buying intent removes biases from surveys and IDIs, helping the biggest brands target products more effectively. Key Takeaways: ✅ Ensuring you target true future customers with insights and research. ✅Removing customer response bias from surveys, focus groups, and IDIs. ✅Building long-term communities for stronger feedback loops in product development. #IIEXEurope #IIEXEU #FutureofInsights #MarketResearch Greenbook
Prelaunch is the Most Reliable Way to Get Product Insights
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Hey Market Research Pros! Want to Shape the Future? 👀 Greenbook is calling on you to join us in creating the next GRIT Report! The GRIT 2024 Business and Innovation Survey is your chance to make your mark on the industry. Why Should You Participate? 🤔 1️⃣ Get the Inside Scoop: Enjoy exclusive early access to the full report. 2️⃣ Be an Industry Influencer: Your insights will help spotlight the 2024 Top 50 Most Innovative Suppliers and Top 25 Most Innovative Buyers (Brands). ⏰ Just 15 Minutes: We know your time is precious, and we’ve designed this survey to balance UX, form factor, and data needs. Your input is invaluable. 🔐 Privacy First: Rest assured, all data is anonymous and no personally identifiable information will be released. Ready to make an impact? Your voice matters, and we can't wait to hear from you! → https://hubs.ly/Q02G_rH30
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If you can’t articulate the challenges you solve for your clients in two sentences, then keep reading. Discover how 5 key steps in mastering positioning can set your brand apart and attract more customers. Unlock the secrets to clear and compelling communication. Read the full article now! → https://hubs.ly/Q02F_Tmd0 Iosetta Santini, Keen as Mustard Marketing Ltd
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