What's in a name? Find out tomorrow at the Collision Conf. David Placek is speaking on Stage 2 at 1:35pm ET. See you there!
Lexicon Branding
Advertising Services
Sausalito, CA 3,780 followers
We create names that help clients build billion-dollar brands: Sonos, Impossible, Lucid, Microsoft Azure, Swiffer....
About us
Great names create a strategic advantage. They give power and momentum to new ideas. They deliver fundamental value—they drive revenue. P&G’s Swiffer & Febreze, Apple’s PowerBook, Subaru’s Outback, Intel’s Pentium, GM’s OnStar, Coca-Cola’s Dasani water, and Blackberry’s phones are all billion dollar brands and all names created by us. Our process for naming new-to-the-world companies, products, and services combines small creative teams with structural linguistics in an integrated, end-to-end approach. From naming strategy to name development and linguistic evaluation — by our global network of 100+ linguists across 75 countries — to consumer and employee research, to trademark clearance, and finally to name messaging and launch, our process gives you not just an unforgettable name but a platform upon which to build a successful brand. Our clients include both Fortune 500 companies and innovative startups looking to become one of them. If you need brand language to match your ideas, we invite you to partner with us.
- Website
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http://www.lexiconbranding.com/
External link for Lexicon Branding
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Sausalito, CA
- Type
- Privately Held
- Founded
- 1982
- Specialties
- Brand, Product and Company Name Development, Strategy Development, Preliminary Trademark, Consumer and Global Linguistic Research., and Linguistic Analysis
Locations
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Primary
Get directions
30 Liberty Ship Way
Suite 3360
Sausalito, CA 94965, US
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Get directions
Weesperstraat 61-105
Amsterdam, 1018 VN , NL
Employees at Lexicon Branding
Updates
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Lexicon Branding reposted this
There are over 25,000 trademarked brand names in the U.S.'s automotive industry alone — needless to say developing a name for a new car is no easy task. Luckily our latest podcast guest was up for the challenge. It was an honor to have David Placek, founder of Lexicon Branding, on the podcast to dive into naming Lucid, the luxury EV model (and much more). Tune in to our latest episode as David and Bill Kenney 👋 cover: → Insights into naming brands such as Lucid, Mainspring, Subaru Outback, etc. → The importance of creating value through brand names → Lexicon's approach behind brand naming → Advice for founders in the process of choosing their company's name A huge thank you to David for spending time with us on the podcast — it's always a pleasure. 🙏 The latest episode of Focus on Brand is live wherever you get your podcasts (and YouTube).
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We’re attending #CollisionConf this month in Toronto! David Placek will be speaking on Tuesday, June 18th. If you’re attending, we’d love to connect!
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Launching a new product? Don't miss Lexicon Branding's 5 rules for developing effective brand names. Your name is the one thing your competitors can't take away from you. Create them accordingly. https://lnkd.in/ecGmwqU4 #productnaming #branding
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If you are launching a new AI product or company, consider these strategies based on research we conducted among consumers and developers. Creating AI brand names require a different approach - read on to learn why:
For this week's Digiday AI Briefing, I spoke with Lexicon founder and CEO David Placek about AI naming strategies. When I first interviewed David in December for my story about name trends, he explained why his agency was avoiding choosing names for AI companies and products that felt too human, too silly or too friendly. Now we had another great talk about the emotions, industries, capabilities and risks that U.S. and German consumers and developers associate with AI. For context, Placek and his agency have spent decades creating countless tech brand names that are now iconic. Along with many tech brands — Blackberry Powerbook, Sonos and Azure — they've also came up with numerous names ranging from cleaning products to cars: Febreze, Swiffer, Subaru Forrester, Nissan Rogue, Tidal, Xbox Live and dozens of others. A glimpse at Lexicon's initial findings: • 52% of respondents said using AI made them feel "empowered" • 40% said AI made them feel "smart" • Between 13% and 16% mentioned using AI made them feel “energized,” “happy,” “excited” or “delighted” • Only 9% said they felt “joyful,” “relaxed” or “calm.” • Just 9% chose “responsible,” and just 8% chose “safe” or “secure.” • About half said they perceived AI as “powerful,” “innovative” and “efficient." Read more about the research, my interview with David and last week's news. #AI #Branding #GenerativeAI #Marketing #advertising
AI Briefing: How Lexicon researches its approach to AI naming strategies
digiday.com
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Our latest research uncovered strategies for creating effective AI brand names that deliver asymmetric advantage in the market. We are excited to share our findings and apply them to our work with clients building new AI brands! Find out more here: https://lnkd.in/eS5V2Bsa
AI Briefing: How Lexicon researches its approach to AI naming strategies
digiday.com
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What makes a good AI brand name? Read our latest feature in Tech Brew to find out.
What's in a name? Well...everything. Tech Brew's Patrick Kulp talked to Lexicon Branding's David Placek about best practices for naming an AI chatbot. (In good news, we're hoping to soon move beyond clunky acronyms and cAMeL cASe.) https://lnkd.in/efrmuM6H
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With the proliferation of new AI companies and products, Lexicon Branding wanted to better understand how to create truly effective AI brand names. What roles can brand names play in shaping consumer perceptions of AI? Our research team surveyed 350 consumers and developers across the U.S. and Germany, and interviewed Lexicon linguists & clients in key markets to identify best strategies for branding new AI companies. Check out our findings here: https://lnkd.in/eZUU8W3B
New Research from Lexicon Branding Finds Brands Should Rethink the Role Names Can Play for AI
prweb.com
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It's not everyday sports fans have a say in their new local team name. But the owners of the new NHL franchise in Utah are giving fans a chance to vote on a name that best represents the state of Utah. Options include the Utah Yeti, Utah Black Diamonds, Utah Powder and Utah Caribou. We at Lexicon Branding have some favorites, based on the creative and linguistic criteria we apply to all programs. What would you choose? https://lnkd.in/eNAtkwpN
NHL Utah Hockey Team Name
survey.qualtrics.com
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Grateful for our partners at Focus Lab who bring our Lexicon names to life for our clients! We have collaborated on several rebrands, including Nitrogen Quantive, Luminate, Braze, Kion, and Galvanize. Looking forward to more collaborations ahead!
Great news 💥 Our latest case study has arrived! Nitrogen came to us as Riskalyze — a fitting portmanteau for a company focused on changing how investors approached risk and analyzed data to do it. But “risk” had become too limited a focus. The company’s product offerings had grown well beyond their unique Risk Number technology to include compliance, trading, research, APIs, and more. They needed a name that would conjure the groundbreaking methodology that had been applied to their tech. They needed something that conveyed the rigor of their thinking and the transformative power of their products. With Lexicon Branding's help, Riskalyze became “Nitrogen.” The brand’s mission — empower the world to invest fearlessly — finally had a name that lived up to it. We had the privilege to partner with the team at Nitrogen on: → Brand Strategy → Visual Identity → Web Design Check out the full scope of work: https://hubs.la/Q02w1glR0
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