Client expectations are constantly changing for media agencies. With a number of businesses run by millennials and Gen Z, marketers are seeking not just a vendor when working with agencies — but a true collaborator. This seems to be especially true in the case of B2B marketing when they are on both the consumer and buying sides. Last year, Forrester found that 64% of business buyers were millennials and Gen Z, with millennials accounting for more than half of all business buyers.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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Matthew Ball is a #metaverse OG. The angel investor and former Amazon Studios head of strategy has been advocating for the concept of a spatial, three-dimensional internet for longer than almost anyone else — including Mark Zuckerberg. Ball launched his metaverse-focused exchange-traded fund less than a month before Facebook changed its name to Meta; prior to that, he had written about the topic on his blog as early as 2019. Ball’s 2022 book “The Metaverse: And How It Will Revolutionize Everything” was a national bestseller in the United States and United Kingdom. It sold over 125,000 copies, making it one of the highest-selling non-fiction releases of 2022. On July 23, he plans to publish the second edition of the book. According to Ball, 70 percent of the second edition is new, including several additional chapters on topics such as artificial intelligence and 3D graphics. Ahead of the July 23 release, Digiday spoke to Ball for an annotated Q&A on how the metaverse is shaping up in 2024. Story by Alexander Lee
Why angel investor Matthew Ball still believes in the metaverse
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Anecdotally, there have been noticeably fewer requests from marketers on ways to market #sustainability efforts in recent months, according to agency execs, who say that requests had been far more numerous in the late 2010s and early 2020s. In this piece by Kristina Monllos, we speak to Hannah Tabor of Mother, Mo Said of Mojo Supermarket, and Daryl Giannantonio of VML.
Why sustainability is 'not a priority' for marketers right now
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Tubi is having a good run. As of May, the free, ad-supported #streaming service was taking 1.8% of monthly television viewing across streaming platforms, tying with Disney+ and beating Max, Paramount+ and Peacock, according to Nielsen. It could be considered a win in the streaming wars. Tubi, though, doesn’t consider itself to be part of said wars, according to Tubi CMO Nicole Parlapiano. “I feel like we’re watching the war,” she said. “The relationship in entertainment [between streaming platforms], which took me a lot to understand was, we’re not all at war because we all need each other in a way.” On the latest episode of the Digiday Podcast, Parlapiano shares her perspective on the so-called streaming wars, pitching Tubi’s multicultural viewers and the streaming platform’s growth track.
'We're watching the war': Tubi hits growth spurt, but isn't part of the streaming wars, CMO Nicole Parlapiano says
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The assassination attempt on former President Donald Trump starkly highlights the razor-thin line between profit and ethics that platforms are precariously tightrope-walking as the presidential race heats up. In the chaotic aftermath of the incident at Trump’s campaign rally in Pennsylvania on Saturday, July 13, a chorus of opportunists rushed to cash in on the swirling hysteria, speculation, and conspiracy theories. #trump #2024election #advertising In this piece by Krystal Scanlon & Marty Swant, we speak to Jasmine Enberg of EMARKETER, Jacek Chrusciany of Adfidence, Anastasia Nairne of PMG, and Jamie MacEwan of Enders Analysis.
Platforms struggle with misinformation and exploitation amid Trump assassination attempt
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Retail media itself isn’t new. Before the dawn of the digital age, #retailmedia was known as shopper marketing. Think of it as the good old days when people visited stores in-person, where there were shelf-level signage, walls of televisions and signs throughout the store. Then came the internet and, more importantly, Amazon, which shifted retail media from a physical store environment to a digital one, where virtual shelf space is infinite and ad inventory is more varied.
Companies seem determined to make everything a retail media network. How did we get here?
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Mobile in-game video offers a premium, brand-safe environment that’s out-competing other channels. Sponsored by Zynga.
As video investment increases, mobile in-game video ads are on the rise
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The rise of the founder-influencer has been commonplace in recent years, especially for direct-to-consumer brands. As founders grow their brands they at the same time tend to use social media to post how they’ve done something or what their path to success has looked like online and, in turn, grow their own personal brands. When that helps to boost brand growth that’s something #DTC investors can appreciate. However, when it seems like brand founders are more focused on their own personal brand over the brand growth that can be a tricky situation for investors to navigate. In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a DTC investor on what it’s like to work with founder-influencers and why it’s a difficult balancing act. #influencers #founders Story by Kristina Monllos
Confessions of a DTC investor on the difficulty of dealing with the 'increasingly common' founder-influencer
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The sooner the marketing ecosystem accepts that any marketer who generates data from sales is most likely going to monetize that data by launching a retail media offering, the sooner the media agency world can wrap its arms around how to use it properly. For the most part, the holding companies have stepped up their resource-building around retail media and the broader catch-all of commerce media — although there’s a lack of standardization around the terminology used in the space. So have many larger independents, and there are even smaller agencies devoted to the practice of commerce media. #retailmedia #commercemedia In this piece by Michael Burgi, we speak to Sammy (Frankel) Rubin of Wpromote, Jon Flugstad, Michelle Kircher-Weiskittel of Albertsons Media Collective, George Musi of Night Market, and Patrick Miller of Flywheel.
Retail media has become a full-funnel play for media agencies
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Join us for the Digiday Publishing Summit, taking place September 23-25 in Miami, as we bring together an influential group of media executives for a deep dive into the industry’s most critical topics. Secure your pass by TODAY for the best rate! https://buff.ly/3S1ZvXb