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With the proliferation of new AI companies and products, Lexicon Branding wanted to better understand how to create truly effective AI brand names. What roles can brand names play in shaping consumer perceptions of AI? Our research team surveyed 350 consumers and developers across the U.S. and Germany, and interviewed Lexicon linguists & clients in key markets to identify best strategies for branding new AI companies. Check out our findings here: https://lnkd.in/eZUU8W3B

New Research from Lexicon Branding Finds Brands Should Rethink the Role Names Can Play for AI

New Research from Lexicon Branding Finds Brands Should Rethink the Role Names Can Play for AI

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Terrific insights. This is precisely how to approach Branding the right way, as Lexicon Branding does routinely.... systematically understanding the market, the consumer and the relevance of the Brand itself.

David Placek This is such a timely and great read. Thanks for sharing this!

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