Named to Engage https://lnkd.in/g8fCsVeT #naming #brand #marketing
Igor Naming Agency
Advertising Services
Sausalito, California 611 followers
We Create Breakout Brand Names.
About us
Igor Naming Agency is, .... wait for it... a naming agency. About Igor We create breakout brand names for companies large and small, from names launched by Richard Branson, Bill Gates and Steve Wynn to startups in AI, education, healthcare, software, biopharma, yoga wear, virtual reality, social media and everything in between. Igor was founded in 2002 by veteran naming experts determined to deliver extraordinary results. Every name we create is a category-dominating force, an advertisement in and of itself, and the marquee of an engaging, powerful brand.
- Website
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https://www.igorinternational.com/
External link for Igor Naming Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Sausalito, California
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Naming
Locations
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Primary
Get directions
3020 Bridgeway Blvd
360
Sausalito, California 94965, US
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Get directions
Employees at Igor Naming Agency
Updates
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Why? Because it does the most important thing a brand name can do: It’s interesting. Which means it’s unforgettable—no money wasted trying to get anyone to remember the name or the product. It’s differentiating, has personality, and is engaging. #naming #name #brand #agency
A Perfect Name
https://igorinternational.com/blog
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A breakdown of the most common names & imagery used by Irish Pubs. On St Paddy's Day, "The Loose Stool" always seems the most fitting name for all Irish Pubs - missed opportunity... #naming #name #irishpup #stpaddysday Ben Harris Jonny McCauley Alison Trueick
“If you visit an Irish pub this St. Patrick’s Day, chances are good it has one of these names”
https://igorinternational.com/blog
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Let's say you've got two names under consideration for your new computer company, Apple and Strawberry. Both names meet your baseline brand positioning criteria: Simple, warm, human, approachable, organic, disruptive. Half of your team champions Apple, and the other half loves Strawberry. It's pointed out that the names couldn't be more similar—they are both red fruits. So why not flip a coin and move on? The Chief Obfuscation Officer calls for a month of testing, reliably in the unreliable form of crowdsourcing or focus groups. At this point, you become the hero by jumping up and shouting, "I demand an A.S.S. test!" A test that takes minutes to complete. Read on: https://lnkd.in/dNCykPwt
Choosing a brand name? Do an A.S.S. count.
https://igorinternational.com/blog
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The Happy Idiot, as it’s known in professional naming circles, is a process used by naming agencies who view your naming project as a consensus-building exercise only, and not a quest for a powerful name that consensus is then built around. When a Happy Idiot practitioner presents a name that isn’t met with applause by every member of a client team, they’ll smooth down the edges until there is nothing interesting or effective left in the names they are presenting. Going forward they’ll only present names of the vanilla variety. More: https://lnkd.in/gDhPsUSF #naming #brand #startup #marketing #branding #name #agency
Beware The Happy Idiot
https://igorinternational.com/blog
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World’s Oldest Logo Changes. For over 140 years, Lyle’s Golden Syrup has featured a rather curious logo on its tin: a lion’s carcass surrounded by bees. But now, for the first time since the 1880s, the product recognized by Guinness World Records for having the world’s oldest branding and packaging is undergoing a major redesign. https://lnkd.in/dURc3Ake #naming #brand #design #shittybritishfood
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You may have noticed that chip designer Arm's stock surged 60% today. You may not know that Igor Naming Agency names their products. #naming #name #brand #AI #ARM #NVDA
Arm's stock is up 60% today. Igor named their products.
https://igorinternational.com/blog