Lippincott

Alumnium cans branded with skulls. Wacky partnerships that run the gamut—from Travis Barker to Martha Stewart. And a brand built on humor and satire. This is not what you might expect from a brand selling water.   But that's exactly Liquid Death's point. And on the latest episode of #IITMpodcast, we were lucky enough to sit down with the brand's VP of Creative, Andy Pearson—the brains behind Liquid Death's subversive marketing tactics.   During our conversation, we uncovered many rule-breaking ways Liquid Death has garnered its cult-like following. Read on below for 5 lessons from the brand's non-marketing marketing playbook—and tune into the episode here: https://lnkd.in/gru6D9Mk

We’ve been in this business for over 80 years, and while it’s ever-changing, there’s one constant: brand matters to the bottom line.   It's a business asset—and a powerful one at that. That means investing in brand transformation can be a critical lever for driving growth.   Lippincott’s Eric Tsytsylin and Dylan Stuart lay out how leaders can make the case for doing just that: https://lnkd.in/e2jqMRyt

Up next in our ongoing experimentation with AI and consumer research: amplifying our Jobs to be Done process. Take a look: https://lnkd.in/e8GwQu-d

Didn't catch our webinar last month on driving growth by managing your brand value? We got you. Tune into the rewind where Chris Ciompi and David Pianin unveil our data-backed approach to harnessing value ratio to unlock growth. We're also joined by special guest Stephan Henig, MBA, former Chief Customer Officer of Wakefern Food Corp, who shares insights on his time at the brand and tactics he used to boost its perceived brand value. Check it out: https://bit.ly/3KHrAPl

During Pride Month, public declarations of your company’s commitment send a powerful message to the world about what your brand stands for. But the substance, the true measure of a company’s commitment, lies in its internal practices. Lippincott partner, Eric Tsytsylin unpacks the five actionable steps organizations can take to create a more inclusive, equitable work environment, alongside our colleagues at Mercer. Explore the story: https://bit.ly/3KDu1CH

Happy #Pride, everyone. To kick it off, we're talking authentic campaigns with Fast Company, and how brands can show up for the community in meaningful ways. 👏👏 to Matthew Coleman, Bethany Lesko, and Aline Kim!

Next up: we're playing for keeps with consumer research and AI. Let's go. https://bit.ly/4c32Qgh

Our future is being built with steel. The steel it’s built with matters—especially because steelmaking has traditionally been one of the largest sources of greenhouse gases globally. Fifty years ago, Nucor Corporation pioneered a steelmaking process that reduced emissions to less than one-half the average of traditional methods. Today, they’re an expert in sustainable, industrial manufacturing, building the green economy of the future. And they asked us to help tell their story. Meet the “Made for Good” campaign: a dynamic conversation centered around how Nucor partners across industries to solve critical decarbonization challenges and scale new innovations. See the work: https://bit.ly/3wM6egr

Today's the day to tune into episode 2 of our webinar series on maximizing your brand's value ratio, driving growth and winning brand preference among your target audience. Join Lippincott's Chris Ciompi and David Pianin today at 11am ET, where they'll share how to define, measure and manage brand value to enable growth. We'll be joined by Stephan Henig, MBA, former Chief Customer Officer of Wakefern Food Corp, who'll share insights from his time at the brand and tactics they used to boost its perceived 'bang for the buck.' Register to join us live: https://bit.ly/4djGnwI

At the heart of this Canadian icon are the people behind it. That's why, when we partnered with Bombardier on a brand transformation, we needed to ensure its new identity was reflective of the very people who have shaped the company for the past 80 years. In an all-new episode of #IITMpodcast, Ève Laurier, Vice President of Communications, Marketing, and Public Affairs at Bombardier, shares why building the brand from the inside out is key, and gives a glimpse inside the brand's iconic jets. Tune in here: https://bit.ly/4dytGyp