LeanData

We surveyed hundreds of B2B companies about their current go-to-market motions, and it's no shock that ABM is still very popular. However, Opportunity-based selling focused on Buying Groups is gaining traction. 📈 We can think of a few reasons why: 1. In the current economic environment, old GTM models aren't working and aren't efficient. They're full of wasted marketing spend, wasted effort, and delays. 2. Technology is now ready to connect and active a Buying Group strategy. Intrigued? Register for the Live Panel Discussion on 6/26 ➡ https://bit.ly/4c7RZBE Read the Full Report ➡️ https://bit.ly/3KFKJB7 #GTM #Efficiency

Looking to drive better results with Account-Based Marketing? Here's a peek into our seven steps ABM eBook ⬇ Step 1: Conduct a Diagnostic Assessment Step 2: Align the Functions of Your Revenue Team Step 3: Identify Target Accounts Step 4: Create and Curate Content for Target Accounts Step 5: Develop ABM Playbooks Step 6: Measure & Analyze Step 7: Continuously Improve Dive into the eBook packed with expert tips and strategies 💡 https://bit.ly/4ctuoM8 #ABM #ABX #B2BSales

Will we see you in London for Pavilion's GTM EMEA Summit on July 9-11? Make sure to add our session: "Buying Groups: The Next Evolution to Account-Based Strategies" to your agenda! The details: 🎤 Alison Murdock, Fractional CMO at LeanData 🗓 Thursday, July 11 at 11:30 AM GMT 💡 You'll learn how Buying Groups can help B2B organisations boost deal velocity and eliminate go-to-market bloat Learn more here ➡ https://lnkd.in/gZZRWdbq

NEW RESEARCH! Last week, we dove into the 2024 State of GTM Efficiency Report with Sarah McConnell from Qualified, Trinity Nguyen💎 from UserGems 💎, Matt Lyman 🦦 and Brian Birkett from LeanData. The consensus: times have changed and we need to adjust strategies to meet growth goals and tackle the complexities of modern GTM motions. Take a peek at the discussion ⬇ Ready for more? Check out the full Report 📚 https://bit.ly/3KFKJB7 Watch the Webinar On-Demand 📽️ https://bit.ly/45TOeOb #GTM #Sales

What's the secret to taking PTO this summer and actually being able to sign off? Tools you can trust. Learn how we can help 😎 🌴 https://bit.ly/3QfsW6c

Is your revenue team ready for an Opportunity-centric motion based in Buying Groups? Use this checklist to gauge your organization’s readiness and value potential ➡ https://bit.ly/4acwFcR #BuyingGroups #OpportunityCentric

It's giving ✨ event of the year ✨ You won't want to miss the sessions, networking, and free food/swag. Grab your free ticket for #OpsStars24 now! https://bit.ly/457zElG

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Get Ready to Set Sail! 🛳️ Modern Sales Pros is hosting their first-ever In-Person Summit – and it’s happening on a yacht on July 18th in San Francisco! Register Here ➡ https://hubs.la/Q02DrYYg0 You can expect: 🛥 A yacht party with stunning city views 🎙 Insights from 20+ high-level speakers 🤝 Networking with 500+ top sales professionals 🏆 High-quality connections that drive your goals Don’t miss out on this unique opportunity. Space is limited, so register early! With sponsors like Regie.ai, Xactly Corp, Dock, QuotaPath, Gong, WISE, and Atrium, you know it's gonna be good. #SalesSummit #ModernSalesPros #NetworkingEvent #SalesLeadership

Looking to get started with a Buying Group B2B sales motion? Here's three quick tips ⬇ 1. Don’t wait for perfect data. 2. Avoid the paralysis of over-planning. 3. Involve key stakeholders early for faster deal cycles. Organizations focused on Buying Groups experience 10% to 20% in new Opportunities. Learn more here 👉 https://bit.ly/3Y5iiEX Catch the full discussion between Evan Liang, Jon Russo, and Megan Heuer on B2B Fusion's recent podcast: https://lnkd.in/gs2sdBhx #B2BMarketing #SalesStrategy #BuyingGroups