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Articles by Jon
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Challenge the Status Quo: Change Management
Challenge the Status Quo: Change Management
By Jon Russo
Contributions
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What are the best practices for lead generation at the top of the funnel?
If your buyers are on LinkedIn, take a multi-step strategy: 1. Leverage LinkedIn live video - via creator 2. Create video shorts from LinkedIn, 60 seconds or less 3. Post relevant, topical content daily and ideally with a photo for maximum views. Educate, don't sell. 4. Regularly comment on others posts - buyers, influencers 5. Create a pool of LI content for your sellers to choose from to post on their own to multiply reach
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You need to track your marketing campaigns with attribution software. What's the best way to get started?
Consider using your CRM to report. You'll save money and time using the tool Sales and SDRs already work in rather than investing more money in a 3rd party tool that takes time to integrate and costs more money to operate. It is also infinitely more flexible to support YOUR business model instead of buying software built to handle ALL GTM models.
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How can you effectively prospect for sales in the manufacturing industry?
Focus on specific manufacturing segments where your product or service has the most potential, such as automotive, aerospace, food processing, or electronics. Understand the regulatory environment and compliance requirements for each segment.
Activity
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Calling all senior B2B revenue leaders in the DMV area! Are you feeling the pressure to modernize your go-to-market (GTM) operating model? You're…
Calling all senior B2B revenue leaders in the DMV area! Are you feeling the pressure to modernize your go-to-market (GTM) operating model? You're…
Liked by Jon Russo
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🤯 Salesforce just increased their own pipeline goals by 50% from 2x to 3x. 8️⃣ 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐫𝐞𝐠𝐚𝐫𝐝𝐢𝐧𝐠 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞…
🤯 Salesforce just increased their own pipeline goals by 50% from 2x to 3x. 8️⃣ 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐫𝐞𝐠𝐚𝐫𝐝𝐢𝐧𝐠 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞…
Posted by Jon Russo
Experience & Education
Licenses & Certifications
Volunteer Experience
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Board - Advisor
Connecticut Center For Entrepreneurship & Innovation (CCEI)
- Present 9 months
Education
Helping Student Entrepreneurs launch their business dream by sharing experiences and best practices.
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Entrepreneur Bootcamp for Veterans - Speaker, Advocate, Donor
Saint Joseph's University - Erivan K. Haub School of Business
- Present 11 years 7 months
i18n_veterans
Veteran Advocate at EBV: A program across 10 universities aiding war-wounded veterans in business startups. I coach, mentor, and donate, specializing in teaching sales & marketing to these entrepreneurs.
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Entrepreneur Bootcamp for Veterans - Entrepreneur in Residence (EIR), Speaker, Advocate, Donor
University of Connecticut
- Present 11 years
i18n_veterans
Veteran Advocate at EBV: A program across 10 universities aiding war-wounded veterans in business startups. I coach, mentor, and donate, specializing in teaching sales & marketing to these entrepreneurs.
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Board Advisor - UConn
The Center of Neurodiversity and Employment at the Werth Center
- Present 1 year
In colloboration with University of Connecticut, Vanderbilt University, and Wells Fargo. https://werth.institute.uconn.edu/neurodiversitycenter/
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How will generative AI impact the SaaS industry? 👆 Big question with many unknowns to predict - but here goes... 1️⃣ Megatrends like the internet,…
How will generative AI impact the SaaS industry? 👆 Big question with many unknowns to predict - but here goes... 1️⃣ Megatrends like the internet,…
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