Cognism is HIRING 🎊 This role will be very multidimensional. Here's what you'll be doing: - Ownership of our social media channels - Support to PMM - Support to Customer Marketing Apply today if you think you'd be a great fit! We want to meet you 🙌
Cognism
Software Development
London, England 93,956 followers
Leader in international sales intelligence
About us
Cognism is a leader in international sales intelligence, setting a new standard for data quality and compliance, trusted by 1800+ revenue teams worldwide. Cognism helps businesses find, engage and close their dream prospects by providing premium company and contact information, including firmographics, technographics, sales trigger events, intent data, verified business emails and phone-verified mobile numbers. Next level GDPR & CCPA compliance, combined with innovative technology and integrations with leading CRM and sales engagement partners, make Cognism the number one choice for businesses looking to create a predictable pipeline, find their next best business opportunity and overcome global compliance barriers. Following multiple successful funding rounds and the acquisition of Mailtastic (2020), an email signature solution provider, and Kaspr (2022), a Paris-based sales prospecting tool, there has never been a more exciting time to join us. Please review our current vacancies on here or for more information check out our Careers Page on our website, linked below.
- Website
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https://www.cognism.com
External link for Cognism
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Lead Generation, Sales, AI, ABM, Outbound, Data Cleaning, Email Verification, Data Enrichment, Outbound Marketing, Lead Prospecting, and GDPR
Locations
Employees at Cognism
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Tom Canning
I helped the world's most innovative enterprises adopt SaaS Enterprise Tech. I now help UK/EU founders solve for growth capital and founder liquidity…
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Imran Akram
Growth equity investor
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Andreas Mihalovits
Angel Investor / Co-Founder Global Super Angels Club / AI Music Enthusiast
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Richard Fye
Updates
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Hiring the perfect dream team isn't always easy🌈 Our CMO Alice de Courcy shared in the early days of her leadership, the 4 marketing roles that matter most when scaling [see below] 👇 1️⃣ Paid / Performance 2️⃣ Content 3️⃣ Campaigns 4️⃣ Product What would you add or replace? 🤔
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Hey Marketers 👋 Measuring brand activity is tough, but not impossible ✅ . Here are five ways to gain better insights: 👉 Surveys: Use market research surveys to find out what customers think about your brand and track improvements over time. 👉 Baseline Sales Growth: Monitor organic growth in sales and revenue as an indicator of brand marketing success. 👉 Branded Search: Track how often people search for your company name and compare it to competitors to see if your brand is growing. 👉 Engagement: Growth in follower count and engagement rates shows your audience knows and likes your brand. 👉 Self-Reported Attribution: Ask customers how they heard about you to understand which channels are most effective. Brand marketing takes time, but the efforts you make today will pay off in the future. Keep at it! 💪
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We’re thrilled to have our very own CMO Alice de Courcy sit down with Chili Piper's VP of Marketing, Brandon Redlinger 🌶️ for an insightful discussion on crafting a standout LinkedIn strategy! 🚀 Get ready to dive into expert tips and innovative tactics that not only elevate your brand but also fuel demand creation like never before. This is a conversation you won't want to miss. Stay tuned for game-changing insights! 👀✨ #Marketing #DemandCreation #LinkedInStrategy #Cognism #ChiliPiper
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Pas toujours facile d'attirer l'oeil avec nos ads LinkedIn ! Dans ce nouvel épisode de Demand Gen Academy, Mony CHHIM décrypte une publicité d'Agicap (FinTech). Parmi ses points forts : l'utilisation d'un schéma clair et pertinent et une incrustation textuelle concise pour véhiculer son message. Pour voir le décryptage de Mony en détail, RDV sur l'Inbound Zone ➡️ https://lnkd.in/dUFwFaNG
J’ai décrypté une pub LinkedIn d’Agicap France (FinTech). Elle a 3 forces et 4 points d’amélioration 👇 𝘼𝙣𝙖𝙡𝙮𝙨𝙚 𝙙𝙚 𝙡𝙖 𝙘𝙧𝙚𝙖 1️⃣ Un schéma met Agicap au centre d’un ensemble de flux ERP / Banques. Double effet kiss coll : • Attire l’oeil 👍 • Met en valeur l’intégration d’Agicap dans des flux de travail familiers 2️⃣ L’incrustation textuelle fait 8 mots, ce qui est parfait. J’évite de mettre plus de 10 à 12 mots. (car les internautes passent en moyenne 2 secondes sur tes pubs LinkedIn) 3️⃣ Il y a un Call-To-Action. Je conseille d’éliminer les Call-To-Action des créas LinkedIn pour éviter la redondance. (car LinkedIn intègre déjà un Call-To-Action sous tes pubs) 4️⃣ Les couleurs sont un peu tristes. Je conseille d’enrichir la charte graphique avec des couleurs punchy, en faisant attention à la différenciation avec les concurrents. Ça aiderait les créas à devenir : • Plus visibles (meilleur CTR) • Plus saillantes (meilleure disponibilité mentale) 𝘼𝙣𝙖𝙡𝙮𝙨𝙚 𝙙𝙚 𝙡𝙖 𝙙𝙚𝙨𝙘𝙧𝙞𝙥𝙩𝙞𝙤𝙣 𝙩𝙚𝙭𝙩𝙪𝙚𝙡𝙡𝙚 1️⃣ Première phrase = Problème + Capabilité produit C’est une bonne combinaison ! 2️⃣ Seconde phase un peu floue. Version originale : « Agicap est la solution pour une connexion fluide » Ma proposition : « Avec Agicap, faites moins d’erreurs de réconciliation » 3️⃣ Le titre formule à nouveau la capabilité. La capabilité est mentionnée (et reformulée) à 3 endroits : • Description en haut de la pub • Incrustation textuelle dans la créa • Titre en bas de la pub Ça donne une redondance. Pour le titre je propose de partir sur un de ces axes : • Problème et émotion négative liées à ces problèmes • Bénéfice primaire ou secondaire associé à la solution PS : pour voir la vidéo complète sur Inbound Zone par Cognism, RDV sur le premier commentaire. 0 opt-in.
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Dear Content Marketers 📝 We understand that creating high-value content for your ICP is top priority 👋 It is for us too 😀 📊 Here are our key benchmarks that we use to track to measure the success: Is it Informative & Problem-Solving: Would your ICP find the subject interesting? Enough to take time out of their busy work day to read? Is it Accurate & Credible: Have you worked with experts who can add credibility to the information? Is it Unique: Could you find it elsewhere online with a few Google searches? Is there Added Value: Do you include extra material like tutorials, templates, and podcasts? What benchmarks do YOU use? 👀 🌟📚 #ContentMarketing #ValueDrivenContent