LeanData’s Post

I find this chart very telling. LeanData surveyed hundreds of B2B companies about their current go-to-market motions, and it’s no surprise ABM is still very popular. However, Opportunity-based selling focused on Buying Groups is gaining traction. Why?  A Buying Group motion matches how a B2B business makes a purchase decision. Yes, consultants and companies have talked about this for years but there is clear momentum now based on two key trends I see: (1) In the current economic environment, old GTM models simply aren’t working and aren’t efficient. They’re full of wasted marketing spend, wasted effort, and delays. (2) Technology is now ready to connect and activate a Buying Group strategy. Read the 2024 State of Go-to-Market Efficiency report here: https://bit.ly/4bWtx6w #B2BSales #GoToMarketStrategy #ABM #BuyingGroup #Opportunitycentric #SalesStrategy #B2BMarketing #SalesEfficiency #LeanData #Revenue

Great post from Evan Liang, CEO at LeanData! "Yes, consultants and companies have talked about this for years but there is clear momentum now based on two key trends I see: (1) In the current economic environment, old GTM models simply aren’t working and aren’t efficient. They’re full of wasted marketing spend, wasted effort, and delays. (2) Technology is now ready to connect and activate a Buying Group strategy." Where do you sit? Lead, Account, or Opportunity?

Ready to dive in? Download the Report ➡️ https://bit.ly/3KFKJB7

Leveraging multiple sources of data amplifies your understanding of buyer pain points and concerns to create a more personalized experience that builds brand trust and drives them through their buying journey faster.    But how do you know what data to use and how to use it?     Download our new guide to learn how you can more effectively leverage data to create personalized and impactful multi-channel ABM campaigns that reach buyers and keep your brand top-of-mind. We’re here to help you navigate the B2B buying journey – learn how Madison Logic can help you take your account-based strategy to the next level!    https://lnkd.in/g3k-2F2h    #abm #accountbasedmarketing #b2bmarketing #b2bmarketers 

If your B2B company does not have a clearly defined Go-to-Market strategy, you could be missing out. There is a direct correlation between having an effective GTM strategy and faster revenue growth, so setting one up is essential. Creating a GTM plan involves conducting market analysis, setting attainable objectives, and segmenting your target market. This way, you have a clear plan of what your goals are, and how your team can achieve them, so you can adjust your marketing and sales tactics accordingly. https://zurl.co/7yz0 . . . #GTMStrategy #GoToMarketPlan #GTMPlanTemplate

In this martech weekly highlight: you’ll unlock interesting tips on ABM and business-to-business go-to-market norms while also getting a lowdown on the latest B2B buying and selling habits based on a recent conversation with LinkedIn’s Sr. Director of Sales Solutions; read on: https://ow.ly/ZW2p50RkZS2 HoneyBook parcelLab Litmus Dataminr Cadent #marketing #martech #technology

If your B2B company does not have a clearly defined Go-to-Market strategy, you could be missing out. There is a direct correlation between having an effective GTM strategy and faster revenue growth, so setting one up is essential. Creating a GTM plan involves conducting market analysis, setting attainable objectives, and segmenting your target market. This way, you have a clear plan of what your goals are, and how your team can achieve them, so you can adjust your marketing and sales tactics accordingly. https://zurl.co/7yz0 . . . #GTMStrategy #GoToMarketPlan #GTMPlanTemplate

CMOs in the #B2B space face unique hurdles. But fear not! Our CMO, Noel Hamill, dives deep into these challenges and offers solutions in his interview with Paroma Sen at MarTech Series: https://lnkd.in/dUkaW_Jf What You'll Learn: 😩 The biggest pain points B2B marketers face today. 🚀 Actionable strategies to overcome them. Which #marketing tools are you using to achieve success? Let us know! 👇

🎓 Excited to share that I've successfully completed the B2B Go-to-Market Strategy: How to Transform Your Business course! 🚀 🌟 This comprehensive program has provided me with a deep understanding of effective go-to-market strategies for B2B businesses. From market segmentation to product positioning and sales enablement, I've gained valuable insights into transforming business strategies for success. 🔍 Exploring topics such as customer acquisition, channel optimization, and strategic partnerships has equipped me with the tools to develop and implement robust go-to-market plans that drive growth and deliver value to customers. 👩💼 Grateful for the opportunity to enhance my skills in B2B marketing and looking forward to leveraging these strategies to drive meaningful impact for our team and clients. #B2BMarketing #GoToMarketStrategy #ContinuousLearning #CertificationComplete #BusinessTransformation

Marketers must engage with multiple buying committee members rather than relying on just one lead source to succeed. Gone are the days when your team could reach out to one gatekeeper to invest in new business solutions. B2B buying is now a collaborative process that ensures everyone’s insights are considered, leading to a unified choice. That's why you need a full-funnel, always-on account-based approach that builds a relationship through a personalized experience before the individual ever speaks to a sales rep. Click on the link in the comments to learn the best practices for shifting your focus from individual buyers to the entire buying committee and how to leverage data to identify these decision-makers, personalize content to address their pain points, and optimize an account-based strategy for better engagement and faster conversions. #accountbasedmarketing #abm #b2bmarketing #b2bmarketers