“Saswati is one of the most exceptional leaders I have come across in my academic and tech career. She supports those around her to think deeply, produce rigorous research, and influence the products they work on in critical ways. As a safety and policy leader, Saswati is truly trailblazing new ways to bring research insights into how safety and privacy policies are made in tech. I feel truly honoured to have had the opportunity to work with and learn from her!”
About
Activity
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I interviewed my friend & colleague Sytske Besemer about her time in prison, and what it taught her about UX Research. 👉 read…
I interviewed my friend & colleague Sytske Besemer about her time in prison, and what it taught her about UX Research. 👉 read…
Liked by Saswati Saha Mitra
Experience & Education
Licenses & Certifications
Volunteer Experience
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Advisor
Suvera
- Present 3 years 4 months
Health
Support the Founder, Product and Design Leaders in developing a user centered organisational and product culture.
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Board Member
Peut-Être Theatre
- Present 2 years 9 months
Arts and Culture
Advisor to the team on growth strategy, technology enabled revenue opportunity creation and risk management.
Publications
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"We call it Hi-Fi": Exposing Indian Households to High Speed Broadband Wireless Internet
ACM Digital Library
As access to the Internet improves globally, we argue that speed is important for accelerated and full-fledged exploration of the Internet. We provided high-speed broadband service plans and Wi-Fi access points to 12 Internet-using Indian households in Delhi and Lucknow for three months. We sought to understand uptake, trajectories, behaviours, and developmental impact of the speed of the Internet on the daily lives of our respondents through a multi-phased study (baseline, in-situ usage…
As access to the Internet improves globally, we argue that speed is important for accelerated and full-fledged exploration of the Internet. We provided high-speed broadband service plans and Wi-Fi access points to 12 Internet-using Indian households in Delhi and Lucknow for three months. We sought to understand uptake, trajectories, behaviours, and developmental impact of the speed of the Internet on the daily lives of our respondents through a multi-phased study (baseline, in-situ usage, follow-up). Our findings suggest that high-speed Wi-Fi led to 2-3x increase in online activity and higher-bandwidth activities; spurred Internet skilling and instrumental uses online; shifted the time and space of device access; created social currency; and transformed the construct of Internet for the households. Ultimately, 8 out of the 12 households switched to high-speed Wi-Fi after the study concluded. We discuss considerations for policy and infrastructure deployments in introducing and onboarding new and existing users living with slow speeds to higher-quality networks.
Other authorsSee publication -
The BRIC Brands
Viewpoint
A look at some of the most interesting emerging brands from emerging markets. Included both big players like the Tata Group and Himalaya Ayurveda as well as younger companies like PlayClan and the Design Temple. Written in collaboration with Liz Hancock.
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Vaccine Delivery Innovation Initiative
The Bill and Melinda Gates Foundation
The Vaccine Delivery Innovation Initiative presents the results of a research and innovation project collaboration between CKS and Dr. Sherry of Intel Corporation with support from the Bill and Melinda Gates Foundation and in partnership with the Government of Bihar. The aim of the project is to go beyond merely identifying barriers, and to drive innovation that can be used to significantly increase routine immunization coverage. Some of the solutions explored by the CKS team have already…
The Vaccine Delivery Innovation Initiative presents the results of a research and innovation project collaboration between CKS and Dr. Sherry of Intel Corporation with support from the Bill and Melinda Gates Foundation and in partnership with the Government of Bihar. The aim of the project is to go beyond merely identifying barriers, and to drive innovation that can be used to significantly increase routine immunization coverage. Some of the solutions explored by the CKS team have already generated interest among firms or organisations who have expressed their willingness in further developing these ideas into products or services.
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Affordable Handset Adoption
Vodafone
The mobile revolution in the last few years has changed the way people connect in India. Low income group and bottom of the pyramid users are undergoing transformational changes that are attributed to the penetration of affordable handsets. Indian states with high mobile penetration can be expected to grow faster than those states with lower mobile penetration rates. There is immense scope for telecom players to reach out to a substantial segment of non-adopters as well as continue to provide…
The mobile revolution in the last few years has changed the way people connect in India. Low income group and bottom of the pyramid users are undergoing transformational changes that are attributed to the penetration of affordable handsets. Indian states with high mobile penetration can be expected to grow faster than those states with lower mobile penetration rates. There is immense scope for telecom players to reach out to a substantial segment of non-adopters as well as continue to provide an improved service experiences to existing users. This project was undertaken by CKS and commissioned by Vodafone in 2009.
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Teleuse@BOP3: A Qualitative Study
Lirneasia
Teleuse at the base of the pyramid is expected to grow more
rapidly than ever before and more and more stakeholders will
tap this consumer segment. The volume of these users will make
up amply for the lowered costs at which they have to be serviced.
As a consumer segment, it will be the most interesting,
challenging and sustained sector to innovate for.Other authorsSee publication -
"The Emerging Economy Report.”
India
The Emerging Economy Report is an essential tool for business innovation. It focuses on India, China, Indonesia, South Africa, Kenya, Egypt and Brazil. It uses diverse methodologies and different kinds of data to build the world’s most comprehensive planning tool for corporate strategy, marketing and product and service innovation.
Other authorsSee publication -
Rural Marketing Practices for Telecom Services
Nokia Siemens Network
A definitive guide to rural marketing in South and South East Asia, the strategies proposed proved to be local, effective and resonant and reshaped NSN’s orientation to rural markets. Being distributors of telecommunication equipments, the strategies helped NSN understand the ethos of their buyers and also shaped the company’s subsequent foray into rural services.
Projects
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Delhi Public Transport Offline from Google Maps
The Delhi Public Transport Offline app searches for Delhi Metro and bus directions and schedules without requiring any internet connection. It notifies you of Delhi Metro and bus transit news and major delays through the app (requires Internet).
Features:
• Get directions for Delhi Metro and bus while offline.
• Look up timings and schedules for any Delhi Metro line or Bus number. (Works offline)
• Get notified about Delhi transit news and major disruptions. (Requires…The Delhi Public Transport Offline app searches for Delhi Metro and bus directions and schedules without requiring any internet connection. It notifies you of Delhi Metro and bus transit news and major delays through the app (requires Internet).
Features:
• Get directions for Delhi Metro and bus while offline.
• Look up timings and schedules for any Delhi Metro line or Bus number. (Works offline)
• Get notified about Delhi transit news and major disruptions. (Requires Internet)
• Rated 4.4 in Play Store.
• Users love it - "Awesome job by Google, now I don't hesitate to use this Google app like the Google map. Best thing about this app is its work offline."Other creatorsSee project -
LiveBeats
IE Impact Weekend is a 60 hours social business challenge. LiveBeats is a sound to sensation app for the hearing impaired which can also be enjoyed by regular users for the inclusive musical experience that it promises. Appreciated for its business potential and creative pitch, LiveBeats is the 2013 Impact Weekend Winner.
Other creatorsSee project -
The Orange Integration Challenge
The Orange Integration Challenge was the final Business Project for Master in Market Research and Consumer Behavior at IE. Conducted over 4 months, the project brief was to develop a potential Social Commerce strategy for Orange Telecom Spain. Using a wide array of methodologies from Online Expert Interviews to Ethnography, Surveys to Innovation Management Workshops, the project team developed a comprehensive strategy from scratch. Harnessing the client's existing resources, recommending how to…
The Orange Integration Challenge was the final Business Project for Master in Market Research and Consumer Behavior at IE. Conducted over 4 months, the project brief was to develop a potential Social Commerce strategy for Orange Telecom Spain. Using a wide array of methodologies from Online Expert Interviews to Ethnography, Surveys to Innovation Management Workshops, the project team developed a comprehensive strategy from scratch. Harnessing the client's existing resources, recommending how to streamline them and then building additional modules of technology and service enhancement, the team offered a critical balance of innovative solutions with price controlling. The project went on to win the Best Project Award and was lauded by the client for introducing them to the concept of creative workshops.
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Social Media and the Young Luxury Buyer
The project aimed to understand the relationship Young Luxury Buyers have with Social Media when interacting with their favorite luxury brands. It was found that a generic use of social media by high luxury brands failed to connect with these users in spite of their social media rich lifestyles. Luxury was perceived as exclusive and overt socialization and mediatization, negatively impacted the brands, reducing the mystique of luxury brands. The youth also sought more premium experiences…
The project aimed to understand the relationship Young Luxury Buyers have with Social Media when interacting with their favorite luxury brands. It was found that a generic use of social media by high luxury brands failed to connect with these users in spite of their social media rich lifestyles. Luxury was perceived as exclusive and overt socialization and mediatization, negatively impacted the brands, reducing the mystique of luxury brands. The youth also sought more premium experiences, willing to share their experiences with brands in niche and closed networks with others like them. Our recommendations involved the increased use of technology to enhance the in-store experience while keeping the human touch in closely managing customer relationships.
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Airbus Fly your ideas
Customer and Travel Experience Management, Traffic Growth and Eco-efficiency improvement Project for Airbus 2012-13 Competition "Fly Your Ideas". Current Position: Round 2 achieved.
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Nielsen Business Challenge
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The Nielsen Business Challenge required a deep understanding of the Spanish Wine Industry, a product brand and its potential for expansion in Europe and in the most challenging emerging economy, China. Combining extensive Secondary data, Survey Insights and Service Design principles, the team developed a clear market entry strategy. The winning difference was provided by strong recommendations on the product roll out, in which we went beyond an analysis of what is possible to how it should be…
The Nielsen Business Challenge required a deep understanding of the Spanish Wine Industry, a product brand and its potential for expansion in Europe and in the most challenging emerging economy, China. Combining extensive Secondary data, Survey Insights and Service Design principles, the team developed a clear market entry strategy. The winning difference was provided by strong recommendations on the product roll out, in which we went beyond an analysis of what is possible to how it should be done. The Nielsen team appreciated this step as clients today need implementable solutions than just Market Research findings alone.
Other creatorsSee project
Organizations
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Ellevate Network
Member
- Present -
Katha
Senior Program Coordinator
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I’ll soon be delivering a #TEDx talk at my hometown - Pathankot, India. Thanks to #CaledonianInternationalSchool for this wonderful opportunity and…
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Earlier this week, we announced the Meta Llama Impact Innovation Awards - a series of financial rewards to organizations in Africa, the Middle East…
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🎉 My company becoming an official Google Cloud Partner for both Google Cloud ☁️ and Google Workspace 🖥️ is a significant achievement. Google has a…
🎉 My company becoming an official Google Cloud Partner for both Google Cloud ☁️ and Google Workspace 🖥️ is a significant achievement. Google has a…
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So excited to be welcoming Thuan to Faire as our new CTO! If you are interested in using the power of technology to make life better for small…
So excited to be welcoming Thuan to Faire as our new CTO! If you are interested in using the power of technology to make life better for small…
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Very proud of you Patrick Kane and everything crossed for you!
Very proud of you Patrick Kane and everything crossed for you!
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It all comes down to both people and time. The most valuable experiences I've had in my career have been deep discussions with great people. People…
It all comes down to both people and time. The most valuable experiences I've had in my career have been deep discussions with great people. People…
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