Saswati Saha Mitra

London, England, United Kingdom Contact Info
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About

I am a passionate advocate for international product growth that is well aligned with in…

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Experience & Education

  • Target Ovarian Cancer

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Licenses & Certifications

Volunteer Experience

  • Friendship Works Graphic

    Mentor

    Friendship Works

    - Present 10 years 2 months

    Children

  • Suvera Graphic

    Advisor

    Suvera

    - Present 3 years 4 months

    Health

    Support the Founder, Product and Design Leaders in developing a user centered organisational and product culture.

  • Peut-Être Theatre Graphic

    Board Member

    Peut-Être Theatre

    - Present 2 years 9 months

    Arts and Culture

    Advisor to the team on growth strategy, technology enabled revenue opportunity creation and risk management.

Publications

  • "We call it Hi-Fi": Exposing Indian Households to High Speed Broadband Wireless Internet

    ACM Digital Library

    As access to the Internet improves globally, we argue that speed is important for accelerated and full-fledged exploration of the Internet. We provided high-speed broadband service plans and Wi-Fi access points to 12 Internet-using Indian households in Delhi and Lucknow for three months. We sought to understand uptake, trajectories, behaviours, and developmental impact of the speed of the Internet on the daily lives of our respondents through a multi-phased study (baseline, in-situ usage…

    As access to the Internet improves globally, we argue that speed is important for accelerated and full-fledged exploration of the Internet. We provided high-speed broadband service plans and Wi-Fi access points to 12 Internet-using Indian households in Delhi and Lucknow for three months. We sought to understand uptake, trajectories, behaviours, and developmental impact of the speed of the Internet on the daily lives of our respondents through a multi-phased study (baseline, in-situ usage, follow-up). Our findings suggest that high-speed Wi-Fi led to 2-3x increase in online activity and higher-bandwidth activities; spurred Internet skilling and instrumental uses online; shifted the time and space of device access; created social currency; and transformed the construct of Internet for the households. Ultimately, 8 out of the 12 households switched to high-speed Wi-Fi after the study concluded. We discuss considerations for policy and infrastructure deployments in introducing and onboarding new and existing users living with slow speeds to higher-quality networks.

    Other authors
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  • The BRIC Brands

    Viewpoint

    A look at some of the most interesting emerging brands from emerging markets. Included both big players like the Tata Group and Himalaya Ayurveda as well as younger companies like PlayClan and the Design Temple. Written in collaboration with Liz Hancock.

    See publication
  • Vaccine Delivery Innovation Initiative

    The Bill and Melinda Gates Foundation

    The Vaccine Delivery Innovation Initiative presents the results of a research and innovation project collaboration between CKS and Dr. Sherry of Intel Corporation with support from the Bill and Melinda Gates Foundation and in partnership with the Government of Bihar. The aim of the project is to go beyond merely identifying barriers, and to drive innovation that can be used to significantly increase routine immunization coverage. Some of the solutions explored by the CKS team have already…

    The Vaccine Delivery Innovation Initiative presents the results of a research and innovation project collaboration between CKS and Dr. Sherry of Intel Corporation with support from the Bill and Melinda Gates Foundation and in partnership with the Government of Bihar. The aim of the project is to go beyond merely identifying barriers, and to drive innovation that can be used to significantly increase routine immunization coverage. Some of the solutions explored by the CKS team have already generated interest among firms or organisations who have expressed their willingness in further developing these ideas into products or services.

    Other authors
    • John Sherry
    • Sneha Raman
    • Divya Dutta
    • Rahul Abhisek
    • Sreedhar Reddy
    See publication
  • Affordable Handset Adoption

    Vodafone

    The mobile revolution in the last few years has changed the way people connect in India. Low income group and bottom of the pyramid users are undergoing transformational changes that are attributed to the penetration of affordable handsets. Indian states with high mobile penetration can be expected to grow faster than those states with lower mobile penetration rates. There is immense scope for telecom players to reach out to a substantial segment of non-adopters as well as continue to provide…

    The mobile revolution in the last few years has changed the way people connect in India. Low income group and bottom of the pyramid users are undergoing transformational changes that are attributed to the penetration of affordable handsets. Indian states with high mobile penetration can be expected to grow faster than those states with lower mobile penetration rates. There is immense scope for telecom players to reach out to a substantial segment of non-adopters as well as continue to provide an improved service experiences to existing users. This project was undertaken by CKS and commissioned by Vodafone in 2009.

    Other authors
    • Nehal Shah
    See publication
  • Teleuse@BOP3: A Qualitative Study

    Lirneasia

    Teleuse at the base of the pyramid is expected to grow more
    rapidly than ever before and more and more stakeholders will
    tap this consumer segment. The volume of these users will make
    up amply for the lowered costs at which they have to be serviced.
    As a consumer segment, it will be the most interesting,
    challenging and sustained sector to innovate for.

    Other authors
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  • "The Emerging Economy Report.”

    India

    The Emerging Economy Report is an essential tool for business innovation. It focuses on India, China, Indonesia, South Africa, Kenya, Egypt and Brazil. It uses diverse methodologies and different kinds of data to build the world’s most comprehensive planning tool for corporate strategy, marketing and product and service innovation.

    Other authors
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  • Rural Marketing Practices for Telecom Services

    Nokia Siemens Network

    A definitive guide to rural marketing in South and South East Asia, the strategies proposed proved to be local, effective and resonant and reshaped NSN’s orientation to rural markets. Being distributors of telecommunication equipments, the strategies helped NSN understand the ethos of their buyers and also shaped the company’s subsequent foray into rural services.

    See publication

Projects

  • Delhi Public Transport Offline from Google Maps

    The Delhi Public Transport Offline app searches for Delhi Metro and bus directions and schedules without requiring any internet connection. It notifies you of Delhi Metro and bus transit news and major delays through the app (requires Internet).

    Features:
    • Get directions for Delhi Metro and bus while offline.
    • Look up timings and schedules for any Delhi Metro line or Bus number. (Works offline)
    • Get notified about Delhi transit news and major disruptions. (Requires…

    The Delhi Public Transport Offline app searches for Delhi Metro and bus directions and schedules without requiring any internet connection. It notifies you of Delhi Metro and bus transit news and major delays through the app (requires Internet).

    Features:
    • Get directions for Delhi Metro and bus while offline.
    • Look up timings and schedules for any Delhi Metro line or Bus number. (Works offline)
    • Get notified about Delhi transit news and major disruptions. (Requires Internet)
    • Rated 4.4 in Play Store.
    • Users love it - "Awesome job by Google, now I don't hesitate to use this Google app like the Google map. Best thing about this app is its work offline."

    Other creators
    See project
  • LiveBeats

    IE Impact Weekend is a 60 hours social business challenge. LiveBeats is a sound to sensation app for the hearing impaired which can also be enjoyed by regular users for the inclusive musical experience that it promises. Appreciated for its business potential and creative pitch, LiveBeats is the 2013 Impact Weekend Winner.

    Other creators
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  • The Orange Integration Challenge

    The Orange Integration Challenge was the final Business Project for Master in Market Research and Consumer Behavior at IE. Conducted over 4 months, the project brief was to develop a potential Social Commerce strategy for Orange Telecom Spain. Using a wide array of methodologies from Online Expert Interviews to Ethnography, Surveys to Innovation Management Workshops, the project team developed a comprehensive strategy from scratch. Harnessing the client's existing resources, recommending how to…

    The Orange Integration Challenge was the final Business Project for Master in Market Research and Consumer Behavior at IE. Conducted over 4 months, the project brief was to develop a potential Social Commerce strategy for Orange Telecom Spain. Using a wide array of methodologies from Online Expert Interviews to Ethnography, Surveys to Innovation Management Workshops, the project team developed a comprehensive strategy from scratch. Harnessing the client's existing resources, recommending how to streamline them and then building additional modules of technology and service enhancement, the team offered a critical balance of innovative solutions with price controlling. The project went on to win the Best Project Award and was lauded by the client for introducing them to the concept of creative workshops.

    Other creators
  • Social Media and the Young Luxury Buyer

    The project aimed to understand the relationship Young Luxury Buyers have with Social Media when interacting with their favorite luxury brands. It was found that a generic use of social media by high luxury brands failed to connect with these users in spite of their social media rich lifestyles. Luxury was perceived as exclusive and overt socialization and mediatization, negatively impacted the brands, reducing the mystique of luxury brands. The youth also sought more premium experiences…

    The project aimed to understand the relationship Young Luxury Buyers have with Social Media when interacting with their favorite luxury brands. It was found that a generic use of social media by high luxury brands failed to connect with these users in spite of their social media rich lifestyles. Luxury was perceived as exclusive and overt socialization and mediatization, negatively impacted the brands, reducing the mystique of luxury brands. The youth also sought more premium experiences, willing to share their experiences with brands in niche and closed networks with others like them. Our recommendations involved the increased use of technology to enhance the in-store experience while keeping the human touch in closely managing customer relationships.

    Other creators
  • Airbus Fly your ideas

    Customer and Travel Experience Management, Traffic Growth and Eco-efficiency improvement Project for Airbus 2012-13 Competition "Fly Your Ideas". Current Position: Round 2 achieved.

    Other creators
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  • Nielsen Business Challenge

    -

    The Nielsen Business Challenge required a deep understanding of the Spanish Wine Industry, a product brand and its potential for expansion in Europe and in the most challenging emerging economy, China. Combining extensive Secondary data, Survey Insights and Service Design principles, the team developed a clear market entry strategy. The winning difference was provided by strong recommendations on the product roll out, in which we went beyond an analysis of what is possible to how it should be…

    The Nielsen Business Challenge required a deep understanding of the Spanish Wine Industry, a product brand and its potential for expansion in Europe and in the most challenging emerging economy, China. Combining extensive Secondary data, Survey Insights and Service Design principles, the team developed a clear market entry strategy. The winning difference was provided by strong recommendations on the product roll out, in which we went beyond an analysis of what is possible to how it should be done. The Nielsen team appreciated this step as clients today need implementable solutions than just Market Research findings alone.

    Other creators
    See project

Organizations

  • Ellevate Network

    Member

    - Present
  • Katha

    Senior Program Coordinator

    -

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