Rob Blake

In the latest episode of the IAB UK podcast, Dave S. sits down with Sophia Haynes and James Chandler to talk about the IAB's newly launched Environmental Sustainability FAQs, it's rationale, and how we at GroupM UK are using them day-to-day. Listen here 🎧 https://lnkd.in/eTDyKXGD #GroupMUK #Sustainability

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In the words of Dan Black, Teads’ CTV Pulse is the culmination of a deep dive into the 'shift factors' affecting consumer content consumption, marketers willingness to commit shifting ad dollars and the driving factors for agencies looking to help advertisers move into CTV. Please click on the link below and have a read. #CTV #bestinglass

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Announcing Teads' new UK CTV Pulse report! Discover how CTV is transforming the advertising landscape in the UK. From evolving consumer viewing habits to innovative CTV Native ads, our report unveils crucial insights. 5 Key Findings: • 21% of UK households have cancelled some streaming services, and 11% have switched to cheaper plans due to cost concerns. • 49% of marketers surveyed don’t fully understand CTV’s key advantages. • CTV Native ads on smart TV home screens can reach 37% of UK streamers with ad-free subscriptions and 30% who watch broadcasters’ content online. • 35% of marketers cite cost as the main drawback of CTV advertising. • 33% of UK consumers watch major sporting events at home via CTV devices. 👉 Click the link in the comments for more insights! #Cannes2024 #CannesLions #CannesLions2024 #BestinGlass #BestinGlassAdvertising #TeadsBestInGlass #Teads #AI #Innovation #Creativity #Omnichannel #UK #UKMarketing #ConsumerInsights #DigitalMarketing #CTV #ConnectedTV

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Great article from Digiday leveraging Operative’s Benchmarking data on the resilience of media companies as they navigate in 2024. Despite a slow start, programmatic CPMs remain strong and renewed conversations from advertisers signal good signs for the rest of Q2! Read more at the link below. #benchmarking #publishergrowth #Advertisingtrends #publisherinsights https://lnkd.in/eGak5PAk

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Well worth a look if you're involved or interested in the evolution of CTV in the UK. Macro consumer trends, global business moves and technological changes are colliding to create huge opportunities in the CTV space. This report looks at both consumers and marketers to help brands and agencies navigate opportunities in this exciting new landscape.

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'Cookies are gone, but audio targeting is better than ever’ was our tag line at Adwanted UK Future of Audio & Entertainment 🔊 Head of Agency, Isobel Langley at GroupM UK, joined the stage with Ridhi Jogia Implementation Director at EssenceMediacom UK, to discuss geo targeting and the success it is driving for clients. Combining GroupM's single point of entry solution with EssenceMediacom’s geo-graph planning and activation tool is proving to be a winning combination, not only for digital audio, but across the full addressable eco system. #AudioTargeting #GeoTargeting #FOAE

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Fantastic to see our Head of Marketing Effectiveness Anthony Pey, featured in Decision Marketing and NewDigitalAge's ‘Bellwether Report Roundup’ - Anthony views the individual channel movements as suggestions that advertisers are opting for and seeing value in engaging, brand-led channels to create cut-through as economic conditions improve.   Read more about it here: https://lnkd.in/eyQ2BYfm #bellwetherreport #marketingeffectiveness

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Great to see more pick-up for Anthony in Performance Marketing World today. Read more here: https://lnkd.in/eCkmDav6 #bellwetherreport #marketingeffectiveness

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🙅🏽‍♂️🍪 As advertisers build their retail marketing strategies for the post-cookie era, one key component will supercharge their advertising success... **Drum roll please...** 🥁 👉 Data Collaboration 👈 Hugh S., UK MD at LiveRamp spoke to NewDigitalAge about how leveraging data collaboration can unite datasets from numerous digital and physical touchpoints to drive conversions, long-term brand objectives, and deliver personalised consumer experiences without the need for cookies. Learn more about navigating the cookieless era and making first-party data actionable here 👇 https://lnkd.in/eDMtUZyE #OmnichannelMarketing #DataCollaboration #FirstPartyData

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The latest IPA (Institute of Practitioners in Advertising) Bellwether report highlights a “solid expansion” in total marketing budgets in Q1. David Grainger our senior vice-president and head of planning told The Media Leader that the “optimism” in the latest report showed “the resilience of the UK marketing landscape”. 🚀 He said: “It also points to how brands are beginning to adapt to the new communications economy.” Read more from David and other industry experts here 👉 https://bit.ly/44a5EoO #UKMarketing #MainMediaAdvertising #MarketingTrends #BreakthroughThinking #NewCommunicationsEconomy

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The IAB UK have released their 2023 ad spend report, and makes some great reading. The overall digital ad spend has increased in the market by 11%, and Retail Media has increased by 12%. This 12% figure is just scratching the surface in my opinion. Retailers have continued to integrate data across multiple marketing channels, for example, we have seen retailer data become more promient in CTV (which video has seen a growth of 21%), there are integrations with off-site display, and social platforms, and let's not forget these figures exclude the behemoth that is Amazon. We have also managed to see significant efficiency gains across our clients with retailers through driving more sales for less investment, especially as retailers start to improve their own algorithm's and tech capabilities in addition to our own optimisations. #retailmedia #IABUK

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Are the number of SVoD viewing households really starting to plateau? I share my thoughts here as there are some deeper insights to unpack beyond the headlines.

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'Proprietary Media' (or 'Principal) is a hot potato in our industry right now. A new report from the Association of National Advertisers is a great, in-depth guide to the pros and cons, with very good recommendations for advertisers. Here I go into the cons and cons and argue that it is bad for everyone and ultimately the Media Agencies themselves. I call it 'unprincipled' media. As the WFA meets in Toronto for Global Marketer Week the health of the advertising industry should be on the agenda. Advertisers may not be able to solve issues such as climate change, but they can take actions with a more immediate impact on the well-being of the people who service their needs through how they spend their money. The news piece contains the ANA report can be found here https://lnkd.in/geKeFjBX All comments welcome, as ever.

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Travis Lusk Good to see you highlighting this report again. It needs to remain in the spotlight even at the risk of repetition for those already aware. Bill must be able to recite this blindfold. Yes, we need more advertisers adopting the extremely comprehensive playbooks in the report and hopefully they will. Education is the key. But more than anything we need the big agency groups to gradually wean themselves off the drug of easy money from programmatic trading, arbitrage and undisclosed margins. No agency group has supported the study and they won't, so advertisers have to make it clear that they won't allow this to continue and then work through new compensation methods that work for both parties. Trying to fix this problem without addressing fees and performance-led rewards is not going to shift the needle. Bill Duggan Association of National Advertisers

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🦁 Mobile Marketing Magazine asks industry experts about the key themes that should take priority as they prepare for the biggest celebration in marketing, Cannes Lions International Festival of Creativity. 💬 With comment from: - Tony Marlow, LG Ad Solutions - Lisa Manowitz Rowley, Vidmob - AppsFlyer, Edik Mitelman - LoopMe, Stephen Upstone - LG Ad Solutions, Ed Wale Find out more: https://lnkd.in/eQ7uaEPB #cannes2024 #canneslions #advertising #marketingnews

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#shifthappens. A lot. And very often. And now publishers can see it live & direct when using our unic Sense plaftform! The Independent put search at the core of their strategy and they are right! If you are a publisher in my network and want to know more about Sense outputs and capabilities, reach out to Pascal, Jean-Baptiste or myself, don’t be shy, we’re here to show you the magic. #captify #cookielessnow #searchintelligence #buildingaudiences #leadwithintent

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