Performance Marketing World’s Post

🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends

Cannes Lions may be coming to a close but the World Media Awards are open for entry! Just one week to go if you want to take advantage of our Early Bird offer and save 25% off the standard entry fee. Start your entry by Friday June 28th and you'll qualify for the discount. The good news is, you'll still be able to make changes to your entry right up until the final deadline on Thursday 12th September. If you need more information on how to enter head to https://lnkd.in/eUAppVrV It's a win-win! What are you waiting for? #Awards #ContentMarketing #InternationalAdvertising

Cannes Lions has its own ‘walled garden’ – but is it a bug or a feature? In my final column covering this year’s festival, I ask why there is still a (very physical) disconnect between the creative and media industries here in Cannes - and why creativity isn't just a realm for the ‘big ideas’ visionaries. With even the Lions judges themselves saying that the standard of some entries “just wasn’t exceptional” and with creatively awarded ads now performing ‘average’ compared to previous years, do we need a rethink on what modern marketing creativity actually is? And is this a way to build a more joined up festival next year? Read my full column in the comments below, FREE TO READ today alongside my five daily travelogue articles written on the ground in Cannes Lions 2024. Just login or create a free account for early bird access to all 6 articles. Thank you to... Hugh Stevens, LiveRamp, Orlando Wood, System1, Sir John Hegarty, The Garage Soho, Charlotte Rawlings, Campaign UK, Andrew Tindall, System1 ...for their input and/or inspiration in writing this article. Joseph Arthur Jyoti Rambhai Reem Makari Celine Yaseen Samantha Johnston Jess MacDermot #performancemarketing #canneslions #marketing #creativity

A Carrot named Cannes ! First of all, Congratulations to every winner, every shortlist and every entrant at Cannes 2024. The festival of creativity is not what is celebrated at The Palais des Festivals et des Congrès. It starts the moment you get that one thought that sprouts as a potential idea which you want to share and wait for it to be accepted. And then when you take efforts to sell the idea to your client. Making sure the idea is executed, refined and crafted to perfection. When you spend days and nights perfecting the case presentation. Then eagerly wait for the competition to be thrown open for entry. Finally looking for the right category to be entered in and then looking forward to the shortlist announcement. From the day you get the idea to the day you get the results, every moment is a celebration of creativity. From ideation to appreciation to acceptance to approvals to execution to submission, every milestone is a celebration. And just after the festival, the race will start. To hunt the Lion next June. No matter how many Lions you bring to your shelf, the Lions never cease to attract you. Every Lion home is a reason for bringing the other Lion home. It’s not about why you didn’t get the Lion this year, It’s about how long can you feed the Lion in you and keep it alive. Because the blood you tasted will keep on feeding the Lion of your dreams. It will never dry. The Lion will chase the ideas in your veins and get it out without waiting for any brief. The Lion will roar and get the approvals. The Lion will not let you sleep. As long as the Lion is looking for it’s prey inside, you’ll continue to hunt. It takes a Lion to hunt a Lion. So keep the Lion on its paws and be ready to rule the jungle. #canneslions2024 #cannes #canneslions #cannes #advertising #AdvertisingAwards

🌟 NO FOMO, ONLY FOMA 🌟 An enriching experience as a jury member at the Festival of Media 2024 awards! As a passionate digital native marketeer, it is always an honor to participate in judging discussions that shed light on the ever-evolving landscape of media in post-pandemic neo-hybrid media world The infusion of technology especially in traditional media of TV, OOH, Publishing, Shelves, Audio, SKUs is an incredible leap forward, while phygital media continues to gallop forward From grassroots Rural initiatives to hyper-personalized AI-led campaigns changing lives of geriatric care, the spectrum of innovation showcased at the event was truly inspiring One of the most fascinating aspects was witnessing how the traditional boundaries between cause-marketing and brand-building are becoming increasingly blurred. This symbiotic relationship between societal impact and brand identity is not only commendable but also indicative of a larger shift towards conscious consumerism Moreover, the redefinition of branded content in the wake of the content explosion was a recurring theme throughout our discussions. The proliferation of content across various platforms has necessitated a shift in how brands accelerate both speed and quality of content, versus debating between either! Last but not just, one couldn't overlook the pivotal role of AI-led hyper-personalization in shaping the future of media. The ability to leverage Generative AI vs just data to deliver tailored experiences to consumers was thrilling What truly made this experience invaluable was the opportunity to engage with fellow jurors, each bringing their unique perspectives from diverse backgrounds spanning from grassroots organizations to tech giants In conclusion, my time at the Festival of Media 2024 awards has not only equipped me with deeper insights into the evolving media landscapes but also reaffirmed my belief that coffee with fellow marketeers over great content is the ultimate high in the dynamic world of media and marketing Thank you, Festival of Media Thank you, AI! For writing this long post with a quick prompt basis my hand-scribbled notes from the judging :-) #MarketingInsights #ContinuousLearning #digitalmedia

' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

What would a conference visit be without the joy of meeting new people?! It was a pleasure, Kristina Smith-Meyer, having some rewarding exchanges on various lectures at the #DigiMarConNetherlands, e.g. the highly recommended lessons proposed by Olga Denisova from Semrush or some fundamental social media principles courtesy of Ogilvy's Tommy Wigley. I even caught a reference to my favourite Gossage quote. :) And, top of that: it was held in one of Europe's most legendary stadiums, I guess it's the ...? ;) #Media1 #DigitalMarketing #warmup

On Cannes, Part 2. To get the most out of your Cannes experience, a few pointers from someone who has been there, done that, many times (me below, keynoting on my favorite topic - brand narrative and storytelling, in the world of the ephemeral web): 1. Look at the Work - take a day, or two, to really look at the work. It's a trope to believe that all the inspo, comes from listening to panel discussions about how long walks on the beach fuel someone's creativity. No doubt, it does. But, pass on a few and take the time, to really look at the work. Absorb it, study it, learn about how it was made. Cannes Lions International Festival of Creativity does an amazing job of exhibiting all of the award entries, so take the time to explore. 2. Schedule Key Meetings, Ahead of Time - Cannes publishes a list of all the attendees. Rarely are most key players in our industry, gathered in one place for so long. Do take the time to set up one on one meetings, with the folks that really matter to you. Equal parts, business and inspiration. 3. Avoid the Gutter Bar - yes, I've been there. I know the scene. If you do go, leave by 22:00. Late nights and hangovers, are better left for your time back home. Make the most of Cannes - and the dollars being spent on you to attend - by being on your best form, well-rested and clear-eyed to properly digest all that Cannes has to offer. 4. Take Notes, Share Notes - if you take notes as if you're in Uni, you'll better absorb the material being shared. You'll be more present in the moment, engrossed in the creative discussions happening all about you. Yes, your friends and colleagues back home will delight in seeing you holding a Rose at a beach party...but they'll be forever indebted, if you impart some wisdom and help them better understand, what was discussed. SHARE your notes. Nothing creates better absorption of material, than sharing your pov and takeaways, with your colleagues and mates. Record to share, and apply your pov - because your take on the event, is value-added indeed. Ok...more soon! SOCIALDEVIANT #Cannes #Creativity #Lessons #Advertising #CreativeAwards

“The climate crisis is not a logistical challenge so much as a cultural one; it’s a story we’ve failed to tell.” Thank you Clover Hogan 😄 At Avansere AS we help businesses foresee the future and navigate the path to success. We transform organisations into next-generation enterprises by embedding regeneration and innovation at their core. Given the urgent global social and environmental challenges we all face. We believe that enterprises have the power to be catalysts for positive change. Our mission is to create massive enterprise-led movements that inspire widespread social and cultural shifts towards regenerative ways of being. Becoming a regenerative enterprise isn’t a challenge to solve; it’s a reality to experience. Is your organisation ready to get started?

Made my Cannes début 👀 Attending Cannes Lions felt a bit like stepping into a parallel universe. One where climate change doesn’t exist, where ‘Amazon’ refers to the brand instead of the forest, and where watermelon isn’t the symbol of Palestinian liberation but the flavour of a mass-produced lipgloss. Cannes is the biggest advertising festival in the world; a shrine to an industry worth $733 billion. It’s a strange and discombobulating place to be an activist… but I believe that these are the spaces where we need to be showing up in numbers. If I only speak to rooms of people who nod along, I’m probably in an echo chamber. And we won’t solve this crisis from inside one. Advertising shapes what we think about; it decides what’s aspirational, and manufactures our desires. It compels our behaviour. I can’t help but imagine what it could look like as a force for good. If instead of propping up destructive industries like fossil fuels, aviation, fast fashion, or mass-produced meat and dairy, it promoted a regenerative economy, which put wellbeing and nature ahead of profit? If instead of allying itself with influencers promoting consumption, it allied itself with activists fighting for justice? I met so many incredible people this week who want to be part of solutions — and who have a critical role to play. The climate crisis is not a logistical challenge so much as a cultural one; it’s a story we’ve failed to tell. As I shared on the main stage, we urgently need communicators and creatives. We need folks with these skills to not only sound the alarm, but show that another world is possible. Recording coming soon 🎥 Huge thanks to Piotr Lewicz from Cannes Lions International Festival of Creativity for making it happen! And to Danielle Cottrell for getting me stage ready 🙏 . . . . . . . . . #climatecrisis #climateaction #cannes #activism #action #speaker #business #sustainablebusiness #climateanxiety #leadership #publicspeaking #inspiration #marketing #media #advertising